Salesforce

AUGUST 8, 2024

Test and refine your email strategy. Perform A/B testing continuously to test the different versions of your emails to figure out which ones perform better. Eliminate the manual effort required with A/B testing by using AI-driven analytics to understand what’s working best and refine your email strategy accordingly.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

AUGUST 5, 2024

How to achieve: Promote your content on social media and through email newsletters. A/B test subject lines and content to see what resonates best with your audience. Canva: For designing graphics and infographics. KPIs: Website traffic: Measure the number of visitors to your content.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales. Brand advocacy: Affiliates promoting your products can enhance credibility.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

ClickFunnels

JUNE 5, 2025

A/B Testing— Improve performance by experimenting with different headlines, images, or layouts. You launch a seasonal promotion with a funnel that starts with a product showcase page, includes a coupon code, and ends with a one-click checkout. You often get a full suite of features designed to help you convert more leads.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Sales Pop!

MARCH 12, 2025

Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed. Certifications give credibility to the learners, who become living promotions for the brand as they post about their achievements on LinkedIn or other platforms.

Lead generation 130

Lead generation Process Education A/B testing 130

Salesforce

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Offer promotions: If you can, include a small discount or free shipping to incentivize the purchase. Wondering if you should sell or not? Your Cart Awaits!”

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Martech

JANUARY 3, 2025

Instead of A/B testing, marketers can programmatically test from A to infinity. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising.

Government 135

Government Legal A/B testing Finance 135

Search Engine Land

JULY 10, 2024

Promote your content upgrade by contacting industry influencers and bloggers and asking them to link to your resource. Use clear CTAs, A/B testing for forms, and trust signals to improve conversions. Other best practices include: A/B testing. Optimize landing pages to capture leads from guest blog traffic.

A/B testing 91

A/B testing UX User Experience Referrals 91

Martech

APRIL 11, 2025

AI-powered A/B testing for landing pages. How it helps yo This update takes the guesswork out of A/B testing. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively.

A/B testing 104

A/B testing Campaign Contact Service 104

Search Engine Land

SEPTEMBER 17, 2024

A/B testing : Experiment with different approaches to optimize content based on results. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users. Adjust strategies : Do more of what works and less of what doesn’t.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

SEPTEMBER 18, 2024

Tailor your content and promotions to these insights. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content. Use A/B testing to refine content and messaging for each micro-moment. This helps identify what your audience is searching for and when.

Customers 70

Customers A/B testing Trust Click Through Rate 70

Search Engine Land

JULY 29, 2024

By maintaining an active presence on social media, you can ensure that your content is being picked up and promoted by AI-driven platforms, enhancing your visibility and engagement. Continuous testing: Use A/B testing to find what works best and keep tweaking to improve visibility on AI-driven platforms.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JULY 21, 2025

While you’ve been busy optimizing conversion rates and A/B testing button colors, your competitors figured out something you missed: technology isn’t just about efficiency anymore, it’s about connection. Net Promoter Scores and satisfaction metrics provide emotional temperature readings.

Referrals 77

Referrals A/B testing Manufacturing Drivers/motivators 77

Search Engine Land

SEPTEMBER 6, 2024

This learning can be applied to our next category of mid-flight research, which is an ad copy or creative test. Did the ad highlighting a promotion blow its counterparts out of the water? Did you test lifestyle images vs. product images and see an interesting breakout of volume? Which sitelink was most popular?

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Hubspot

JULY 23, 2025

Because I track every touchpoint, I’ve been able to A/B test what works. And retention turns customers into promoters. For example, in the Awareness stage, I use insights like recent funding rounds or job changes to spark curiosity. In the Evaluation stage, I share tailored case studies or objection-busting content.

SQL 50

SQL Customers Cold Call Sales 50

Martech

APRIL 14, 2025

Underuse of ads and promotion aligns with that function sitting elsewhere. Lower usage in ads and promotion is unsurprising, as that is often managed by a separate function focused on media buying. Engagement in sales and commerce and social and relationships reflects the customer-facing mission.

Territory 88

Territory Government Legal A/B testing 88

RingDNA

MARCH 26, 2025

Promote Events, Conferences and Webinars in Groups I attend in-person events and conferences as an inside sales rep. LinkedIn can be a great way to promote real and virtual events such as webinars. While LinkedIn pulled the plug on their Events feature a couple years back, LinkedIn can still be a fantastic way to promote events.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

DECEMBER 20, 2024

They can dream of a campaign with a catchy email promotion, a witty tagline, or an engaging social media post and translate that vision into a concrete plan with measurable objectives. Agents can look at all of the customer and campaign data in the data lake, and devise an A/B test to test the hypothesis.

Engineering 69

Engineering A/B testing Campaign Launch 69

Search Engine Land

AUGUST 28, 2024

Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase. A/B testing isn’t just for websites. But get it right, and you’ll ride the seasonal waves to PPC success.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Martech

MARCH 26, 2025

Those inboxes are increasingly partitioned into categories like Promotions and Updates by email software. AI is also used to automate A/B testing, perform sentiment analysis and enhance deliverability. Challenges facing email marketers Simply standing out in overflowing inboxes is a monumental challenge for email marketers.

A/B testing 57

A/B testing Click Through Rate Government Campaign 57

Salesforce

JULY 7, 2025

And, AI can automate A/B testing for headlines, create images, and draft calls to action (CTAs) that resonate with your target customer. Content optimization with search AI-powered content optimization can improve your website rankings on search engines.

Objectives and Key Results 52

Objectives and Key Results E-commerce CRM A/B testing 52

Martech

JUNE 16, 2025

This includes A/B testing and optimizing landing pages to improve performance. User feedback and satisfaction: Collecting qualitative data through user feedback, surveys and Net Promoter Scores (NPS) will help gauge user satisfaction with the content and overall experience, especially as AI-driven interactions become more prevalent.

A/B testing 67

A/B testing Referrals Promote B2B 67

Salesforce

APRIL 4, 2025

While marketing in many organizations has become synonymous with messaging and promotion, theres more to it in this age of customer relationships. This may involve natural language processing, image generation, and A/B testing frameworks, requiring coding or specialized AI tools. Experiences need to be connected.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Martech

MAY 9, 2025

Verde used to send emails to leads promoting the paid membership program, “but it wasn’t structured or part of an organized promo. ” Running tests and analyzing performance Is it worth running A/B tests on retargeting emails? “We didn’t run any tests,” Verde said.

Angle 85

Angle A/B testing Promote Niche 85

Martech

MAY 13, 2025

It’s the “easy” button you push to drive additional sales or have a hot promotion. Dig deeper: How cognitive biases influence email A/B tests Here are three uses for email beyond sending promotions: 1. Behavioral testing lab What kinds of email content motivate your customers to act?

Drivers/motivators 109

Drivers/motivators A/B testing Promote Strategize 109

Martech

FEBRUARY 11, 2025

” Ethical use: Verify the segment receiving the email qualifies for the benefits you promote. Test multiple biases strategically within a holistic testing framework. Example: “Your VIP Access Awaits Dont Miss Out on These Exclusive Benefits.” Highlight key offers using the Von Restorff effect.

A/B testing 121

A/B testing Trust Campaign Clients 121

Martech

JULY 7, 2025

Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. A/B Testing, personalization, gamification (Underused tactics).

Proposal Writing 119

Proposal Writing A/B testing Clients Niche 119

TrackStreet

JULY 2, 2025

To reinforce listing ownership, brands should regularly audit their listings for unauthorized changes and consider enrolling in Amazon’s Manage Your Experiments tool to A/B test content and ensure brand messaging remains intact. Using A+ Content further enhances the customer experience by standardizing content across listings.

Legal 40

Legal Retail Profit margin A/B testing 40

SaaStr

FEBRUARY 10, 2025

This decision was validated through A/B testing, which showed new traffic converting at 20 times the previous rate, despite the significantly lower price point. Strategic Reset The transformation began with a fundamental strategic reset: The company dramatically revised its pricing strategy, reducing ACVs from $10,000 to $1,000.

Growth 65

Growth Product A/B testing Strategize 65

Martech

MARCH 11, 2025

Beyond its promotion plan, this content can reinforce a consistent theme across your entire content map, strengthening brand positioning and competitive differentiation. A technology client once produced a stunning white paper that identified a future-state need, included expert interviews, and was widely promoted.

B2B 104

B2B A/B testing Prospecting Lead generation 104

Martech

FEBRUARY 19, 2025

Experiment with A/B testing: Test different formats, styles and times to discover what resonates most with the audience and the algorithm. TikTok video ad spend has been increasing significantly even from December, a high ad spend month due to holiday shopping and promotions,” according to Charm.io.

B2B 123

B2B Entertainment B2C Government 123

Martech

MAY 16, 2025

A/B test groups like job titles, regions or interests to find the highest-converting audiences. Heres how to make it a multiplier for your other channels: Integrate paid with other channels: Promote gated content with ads, then nurture leads through email. When in doubt, check with legal.

CTR 120

CTR A/B testing Click Through Rate Campaign 120

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

A/B testing 133

A/B testing Cross-sell Campaign Represent 133

Salesforce

MARCH 31, 2025

Take advantage of the national spotlight to launch new products, share your story, or run special promotions to attract new customers. Align objectives with your long-term strategy: AI can predict the long-term benefits of different promotions or initiatives you plan for the week. Who are you excited to meet at the event?

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

A/B testing 101

A/B testing Technique Campaign Launch 101

ConversionXL

DECEMBER 16, 2020

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92