ConversionXL

JANUARY 28, 2013

Jakob Nielsen was able to show in an analysis that the mean increase of conversion rates with usability optimization was 87% (he considered 66 studies with before and after measurements in which the usability of websites was optimized with the help of usability tests). The importance of website usability testing. Image credit.

Conversion 106

Conversion A/B testing Price User Experience 106

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? But do you know how does your site measures up? Which results show up?

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. Therefore, the more you test and improve your site, the higher it should appear in the rankings. Google has its own testing tool. Google runs A/B tests.

A/B testing 91

A/B testing Growth UX User Experience 91

Hubspot

JUNE 21, 2019

Hiring an agency or directing your developer's time to fix it are investment-heavy solutions that'll eat up more of your budget and time. Simply set one up, and your site can run smoother and offer features your users want. Ideally, a checkout chatbot can help you increase conversions and improve your site's user experience.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

NOVEMBER 12, 2020

In this article, we’ll look at some commonly cited statistics and see how they hold up today, as well as share how you should approach research in your own content efforts. Jackson Fox, user experience director at Viget. People did check their email right after waking up…in 2012. . Image source ).

A/B testing 113

A/B testing Represent Construction Start-ups 113

ConversionXL

JUNE 3, 2014

According to the latest data by Wingify , makers of Visual Website Optimizer , almost 30% of all A/B tests their customers are running are CTA button tests. What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. What about the copy around it?

A/B testing 132

A/B testing Conversion User Experience Follow-up 132

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. The hard part is testing the right things, and having the right treatment. Those two add up to indicate execution velocity. Well what if we both sell food items?

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. User research affects earnings, and earnings validate user research, but accountability differs.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

JULY 16, 2021

A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. Gumroad likely knows this, which is why their “Start Selling” CTA is equally as enticing.

Niche 127

Niche User Experience Transportation Launch 127

PandaDoc

MAY 12, 2025

For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. A/B testing Companies with online sales and flexible pricing systems can use A/B testing to measure price sensitivity in a data-driven way.

Price 52

Price A/B testing Non-Profits Legal 52

Martech

MAY 30, 2024

Sophisticated RCS designs can embed carousels with multiple videos or products to sell. Users can tap on links to websites or buttons in the message, creating a user experience similar to an app but without the hassle of downloading the app. Embed a carousel with five or more options that users can swipe through.

A/B testing 114

A/B testing Campaign User Experience Appointment 114

Hubspot

MARCH 31, 2015

As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. For a small fee, he''ll have a few drinks and crank out an entertaining and insightful user test. This is a big one for us and we''ve seen it come up in tests before, even with sober users.

A/B testing 78

A/B testing Entertainment User Experience High impact 78

ConversionXL

JUNE 15, 2017

It comes from all over the place: business case studies, blog posts, A/B test examples, usability research, eye tracking studies, and more. Do you need someone’s company name if you’re selling candles? This has been well researched in eye-tracking studies (including our own), and business case studies and A/B tests.

A/B testing 91

A/B testing User Experience Follow-up Start-ups 91

ConversionXL

FEBRUARY 12, 2015

We take a website, and make it sell better. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 7 They know good design and user experience. How are users currently using it? Optimizers need to be able to dissect, analyze and test designs.

Conversion 122

Conversion UX A/B testing Clients 122

ConversionXL

MAY 11, 2017

You won’t know until you figure out what your competitors are up to. How does user experience on my website stack up to the competition? According to research from Forrester , consumers visit three sites on average before buying or signing up. What results show up? Next, do a 5-second first impression test.

UX 131

UX User Experience Cross-sell A/B testing 131

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” image source.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

NOVEMBER 20, 2014

When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. You need to know what your actual users are thinking when they see that page, and leave.

Conversion 120

Conversion Drivers/motivators Technique A/B testing 120

Hubspot

NOVEMBER 25, 2019

But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? One complicating factor is the fact that many ecommerce retailers today are selling across multiple platforms. Test different call-to-action (CTA) placements, options, and wording.

Conversion 100

Conversion Angle Agriculture User Experience 100

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Similarly, a search box on 404 pages can sometimes make up for the UX glitch.

UX 115

UX Technique Conversion Product 115

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JANUARY 28, 2015

So if only 20% of the people that make it to the very last step of the checkout funnel end up buying, that’s where you’re bleeding cash the most. That’s where you should start optimizing and testing. Consider all the steps in the user flow, measure drop-offs. Because you are not your user. A broad task.

A/B testing 113

A/B testing Drivers/motivators Start-ups User Experience 113

Hubspot

AUGUST 7, 2019

What makes you think a stranger on the internet would want to give up theirs? Now that you understand their importance, let’s cover landing page best practices to make sure your pages are set up to convert. Certain images work better than others, so you should always split test your options (which we’ll cover below ).

A/B testing 101

A/B testing Objectives and Key Results Follow-up Trust 101

Hubspot

MARCH 20, 2019

However, high conversion potential is not worth sacrificing user experience. Lucky for you, there's a way to leverage the high-conversion potential of popups without driving your users crazy (or worse -- driving them away.). And if users decide to dismiss your popup, you can choose when they will be exposed to it again.

A/B testing 101

A/B testing Price CRM Start-ups 101

ConversionXL

JUNE 28, 2016

If an A/B test is designed around a singular opinion backed up by less-than-convincing evidence like this, at best it may yield valuable results by chance – which actually may prove to be a detriment when the guy with the opinion thinks he’s clairvoyant because he got one “right.”. Do competitor site research.

A/B testing 79

A/B testing Launch Trust UX 79

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. Do users go to your opt-in download page but not fill out the form? The Google Analytics reports you’ve mined for insights will show you where issues crop up.

Customers 100

Customers A/B testing UX B2C 100

Martech

JULY 28, 2021

Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. No longer am I coming in to sell X. We used more A/B testing to figure out how to respond best to customers.”.

B2B 112

B2B A/B testing B2C Entertainment 112

Lead Fuze

JULY 7, 2023

From understanding your audience and defining clear goals, capturing leads using tools like MailerLite, nurturing prospects through compelling emails and cross-selling strategies, eliminating friction within the sales process – every step matters. A/B testing: Test different versions of your emails (subject lines, content, etc.)

A/B testing 87

A/B testing Cross-sell Technique Sales 87

ConversionXL

JUNE 5, 2014

As much as it opens you up to negative feedback, including the exit survey can provide you with extra insight as to how you can improve your product, your service, or overall offer. Hangups in the user experience. What’s more is that an A/B test of the message, changing “why did you cancel?” image source.

Customers 98

Customers User Experience Profit margin A/B testing 98

Martech

FEBRUARY 20, 2024

They meet expectations based on previous user experience. Why interest-based CTAs are good: Open up self-learning possibilities. Features tell, benefits sell , they say, and I couldn’t agree more. From our experience, adding such a personal touch facilitates the decision-making process. Set deadlines.

B2B 121

B2B Prospecting A/B testing Click Through Rate 121

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. You end up telling more stories to explain the images than actual truths. Where do they give up?

A/B testing 111

A/B testing Price Start-ups Conversion 111

Hubspot

AUGUST 30, 2019

Although it’s recommended that your entire website is responsive, it’s critical to at least have responsive landing page design — again, this is the first page every visitor interacts with and sees when they open your website, so outstanding user experience (UX) is crucial. Boost sales by displaying your top-selling product.

A/B testing 78

A/B testing UX Contact User Experience 78

ConversionXL

NOVEMBER 17, 2022

For A/B testing: Google Optimize 6. By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. sale, sign-up, or download) compared to the total number of visits. For overall web analytics: Google Analytics 2. Conversion rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

MARCH 1, 2016

James Gurd , Owner of Digital Juggler , described it a structured approach to improving business metrics, both micro and macro actions: James Gurd: ”It is a structured approach to improving the progress through and completion of user journeys, whatever the end goal may be. Newsletter sign-up). A conversion can be financial based (e.g.

UX 66

UX Conversion A/B testing User Experience 66

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different.

UX 85

UX Cross-sell A/B testing Government 85