Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” ” Was it Matt Cutts, John Mueller, or another prominent Googler who said this?

E-commerce 87

E-commerce Government Engineering Angle 87

Search Engine Land

MARCH 21, 2023

Zero-click Google searches rose to nearly 65% in 2020 2021: Study found that on desktop, 46.5% Zero-click Google searches rose to nearly 65% in 2020 2021: Study found that on desktop, 46.5% Two Weeks Later, Google Lifts Ban On BeatThatQuote 2011: A search for their name in Google once again returns them at the top result.

Appointment 91

Appointment Engineering Campaign Sports 91

Search Engine Land

JANUARY 25, 2023

Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently.

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Partners in Excellence

DECEMBER 19, 2020

After all, I kept talking about how successful things had been at the other company. I asked if there was any resistance. I was speaking with a Sales Executive. He was relatively new to the company, he’d been in the role for a few months. He had been recruited to lead that effort. I brought in a couple of my old people to help.

Technology 94

Technology Technology Meeting Closing 94

ConversionXL

OCTOBER 14, 2020

But the household names of marketing didn’t dominate our list. In fact, we got 135 different names from a total of 150 responses. Many were names that you don’t see on the same old “these people have tens of thousands of Twitter followers” lists, such as Steven Tristan Young , Michelle Morgan , and Kameron Jenkins.

Follow-up 121

Follow-up Engineering Niche Growth 121

Search Engine Land

JANUARY 13, 2023

” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from the loss of pageviews to a handful of pieces that routinely spike for organic traffic. Google News Now Will Crawl & Index Images Hosted Off Your Domain Name. Why did Search Engine Land shut off AMP? Also on this day.

Non-Profits 118

Non-Profits Engineering Networking CTR 118

Martech

JULY 22, 2021

I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. Place Exchange was always open to other publishers, even when it was operated by Intersection as parent company. It seemed fine at the time. And then the news takes a turn for the worst. Why we care.

Sports 108

Sports Non-Profits Campaign Growth 108

Partners in Excellence

MAY 9, 2017

In Act 2, Scene 2, of Shakespeare’s Romeo and Juliet, Juliet says: “What is in a name? That which we call a rose…By any other name, would smell as sweet” Which brings me to the discussion I hear too often, “What if we called sales people something other than a sales person?”

Commission 52

Commission Territory Sales Relationship Management 52

Sales Hacker

AUGUST 12, 2021

Research from late 2020 shows that touches to close rose 65% from pre-COVID-19 pandemic levels. Some industries have had to do a lot of belt-tightening recently, and it shows. Companies have been cautious with their budgets, and as a result, deals have lengthened. Deal disasters you’ll want your team to avoid. Equally as important?

Objectives and Key Results 119

Objectives and Key Results Price Sales Up-sell 119

Search Engine Land

FEBRUARY 12, 2023

Google Maps new feature lets users create lists of saved places that can be shared & accessed offline 2017: Users could keep track of saved places and share lists with others via text, email and popular messaging apps. Instead, this mobile-only content was supposed to be unique. Google: No comment on possibility of a Feb.

Objectives and Key Results 91

Objectives and Key Results Launch Engineering Commission 91

ConversionXL

AUGUST 21, 2020

Insert celebrity name here] endorses product X, so it must be good. In one of them the lecturer answered questions in extremely warm and friendly manner, in the other he did the same in a cold and distant manner. The Great Wall is the only human made object viewable from space. All Vikings helmets had horns. Vaccines cause Autism.

Price 120

Price Objectives and Key Results Drivers/motivators Gaming 120

Search Engine Land

JANUARY 30, 2023

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software. Bing increased these limits by 1000x and removed the monthly quota.

Entertainment 92

Entertainment Launch Engineering Government 92

Heinz Marketing

MARCH 28, 2019

Are there any work rituals critical to your success? Robert Rose/Joe Pulizzi for content marketing, Ann Handley for writing, Jon Reed (my editor at Diginomica) for idea bouncing, critical feedback and lots of support when I need it most. Name some supportive people who help make it possible to do what you do best?

Clients 66

Clients B2B Presentation Product 66

Hubspot

OCTOBER 23, 2019

Get the name right. So you're creating a product category -- what's the name going to be? Names matter, so it's a tricky business. A rose by any other name might smell just as sweet, but it won't sell just as sweet. However, without any disrespect to the analyst community, the world is changing.

Product 62

Product Finance Growth Meeting 62

Partners in Excellence

SEPTEMBER 26, 2016

Recently, I met with a CEO. He was trying to hire a new VP of Sales. For various reasons, he had struggled with getting the right person in place for a number of years. He was about to hire an individual. This person was the only individual that had been interviewed. On paper, the candidate looked pretty good.

Consult 88

Consult Promote Up-sell Start-ups 88

Sales Hacker

JULY 1, 2021

It was a logical reason to explain away the miss, and other managers not wanting further inspection jumped onto this argument. Everyday business leaders attempt to understand and predict when revenue will land. But the reality is that human-based forecasting is subjective and error-prone. Let’s take a look at a case study. John’s story.

Retail 79

Retail Sales Appointment CRM 79

Heinz Marketing

MARCH 29, 2018

I have learned to stop and smell the roses. By Matt Heinz, President of Heinz Marketing. Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. You might be surprised by their answers. Catch up on everyone we’ve featured thus far in the “How I Work” series here.

B2C 85

B2C Sales Networking Start-ups 85

Spiro Technologies

DECEMBER 11, 2023

There are also other maritime laws that I focus on. Colin Grabow: Well, Adam, thanks for having me on. It’s a pleasure to be here. Adam Honig: I really enjoyed reading your articles, and so it’s such a great opportunity to have you on the podcast. Colin Grabow: The Cato Institute is a libertarian think tank here in Washington.

Manufacturing 59

Manufacturing Transportation Government Up-sell 59

ConversionXL

OCTOBER 2, 2018

Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations. Importantly, scientific knowledge is almost always built incrementally. Every study is a step or building block or book page—pick your preferred metaphor—toward consensus. Study details. Read the full study here.

Electricity 134

Electricity Territory Trust Hospitality 134

Hubspot

AUGUST 29, 2014

In other words, you have very little time to make a great first impression in a job interview. Trick #3: Address your interviewer by name. Remember that a person''s name is to that person the sweetest and most important sound in any language," wrote Dale Carnegie in his book, How to Win Friends and Influence People.

Negotiate 77

Negotiate Pitch Contact Presentation 77

Hubspot

OCTOBER 7, 2014

That which we call a rose by any other name would smell as sweet.". And I''m guessing you thought it was actually, "What''s in a name ?" There are a lot of other factors to take into account, like load time, interface design, image quality, formatting, and so on. "What''s in a keyword?

Engineering 78

Engineering Prospecting Customers 78

PandaDoc

NOVEMBER 11, 2019

So, where once commercial ads held sway over all others, other — now popular — styles rose to become heavy contestants and dethrone the reigning champion. Ask any high-tier video company out there, “Which one’s the best?” Let’s talk about Charlie. 9 sales trends to look out. Educational videos.

Education 49

Education Sales Trust Entertainment 49

SaaStr

AUGUST 6, 2020

To date, Chen has raised over $146M with Tipalti from the likes of Oren Zeev, Dan Rose, Mike Chalfen and then Greenspring, Truebridge and 01 Advisors to name a few. To date, Chen has raised over $146 million with Tipalti from the likes of Oren Zeev, Dan Rose, Mike Chalfen. He also was co-founder and CEO of Verix.

Price 92

Price Growth Product Start-ups 92

Hubspot

MARCH 6, 2018

This might require the salesperson to speak with other people at the company in different departments to get a holistic view of the business and their objectives over the coming year. What is a sales process? A good sales process helps your reps consistently close deals by giving them a framework to follow. Research/evaluate.

Process 101

Process Objectives and Key Results Sales Negotiate 101

ConversionXL

NOVEMBER 25, 2020

Some of my favorite examples of channels that think outside the box with this are: What’s Inside ; Hydraulic Press Channel ; Primitive Technology ; Practical Engineering ; Rose Anvil. Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building.

CTR 129

CTR Entertainment Click Through Rate Education 129

ConversionXL

JANUARY 1, 2013

Insert celebrity name here] endorses product X, so it must be good. In one of them the lecturer answered questions in extremely warm and friendly manner, in the other he did the same in a cold and distant manner. Here are 11 things that a lot of us believe, but really shouldn’t. The experiment. There are two treatment options.

Price 113

Price Drivers/motivators Gaming Meeting 113

ConversionXL

OCTOBER 8, 2015

Surely, any mature organization can use insight from past test results as an indicator of where to go in the future. As Manuel da Costa from Digital Tonic put it, “Ultimately, documenting also serves as your own testing library that you can dip in and out of when brainstorming in other projects. You’re running lots of tests?

A/B testing 105

A/B testing Growth Campaign Start-ups 105

ConversionXL

JUNE 22, 2016

Much younger than the above named folks, but I decided to do the same. When Tom Peters turned 60, he decided to scribble down 60 thoughts , one for each year – that seemed to capture his professional and personal journey. I turn 36 in a couple of days (June 24). I wrote down 25 TIBs – things I believe to be true. Live abroad.

Networking 91

Networking Up-sell Start-ups Launch 91

ConversionXL

JUNE 5, 2014

Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%. And yet…Forrester found that 70% of CMOs did not list retention as a top priority. image source. image source.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%. And yet…Forrester found that 70% of CMOs did not list retention as a top priority. image source. image source.

Customers 112

Customers User Experience Profit margin A/B testing 112

Hubspot

MARCH 8, 2017

Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story. And it really wasn't that long ago, either. So, how did we get here?

Manufacturing 78

Manufacturing Technology Technology Gaming 78

ConversionXL

JUNE 5, 2014

Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%. And yet…Forrester found that 70% of CMOs did not list retention as a top priority. image source. image source.

Customers 105

Customers User Experience Profit margin A/B testing 105

Hubspot

JANUARY 27, 2015

There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can. Facebook takes engagement to a deeper level than other networks can. Nike is arguably one of the biggest names out there.

Non-Profits 78

Non-Profits Promote Up-sell Technology 78

ConversionXL

JUNE 5, 2014

Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%. And yet…Forrester found that 70% of CMOs did not list retention as a top priority. image source. image source.

Customers 98

Customers User Experience Profit margin A/B testing 98

ConversionXL

JANUARY 29, 2014

reported that the commercials would have any influence on them actually buying the products. reported that the commercials would have any influence on them actually buying the products. Well, for starters recent behavioral research by Granify revealed that “social proof” is often more important to online buyers than “low prices.”

E-commerce 126

E-commerce Retail Non-Profits Technique 126

Hubspot

MARCH 2, 2015

We’re on a first name basis with their mascots. And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." But Wait: Some Win Bigger Than Others. We can instantly identify their logos. We can hum along to their jingles.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

JUNE 7, 2012

Here’s why: spammers are known for moving quickly through IP addresses because they think it will give them the best shot at avoiding filters and other blockers. For example, if you have a list of 10,000 names, break it down into several segmented sends. You’re sultan of the subject line. How to Warm Up an IP Address.

Click Through Rate 71

Click Through Rate Contact Campaign Follow-up 71