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Why account-based expansion is B2B’s next growth lever

Martech

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 137
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How to un-silo your organization and be more customer-centric

Martech

In most SaaS and B2B organizations, silos exist for practical reasons. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Product management is in charge of anticipating and meeting customer’s emerging needs.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

GTM 116: The Future of SEO and AI’s Impact, with a $100M+ Product-Led SEO Framework with Eli Schwartz Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies.

GTM 114
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The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Sam Blond

SaaStr

.” Growth Tactic #2: The Compound Startup Approach to Product Expansion Rippling has expanded from 4 products to 30+ in just a few years, exemplifying what Parker Conrad calls the “compound startup” approach continuously launching new products to drive expansion.

Growth 75
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ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sales Hacker

What ZoomInfo is really saying with $GTM For years, ZoomInfo was known as the best B2B data company in the world. But theyve transformed from just B2B data to a broader scope, a full platform for go-to-market operators. Their updated platform reflects that: GTM Studio: Design, enrich, and launch GTM plays without needing help from BI.

GTM 73
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7 Discovery Call Mistakes Successful Sales Reps Avoid — and What They Do Instead, According to Experts

Hubspot

says Stephen Findley , enterprise account management at Qwilr , an interactive proposal creation platform. I used to jump into calls with a head of marketing at a B2B SaaS company, ready to showcase my experience and list all the ways I could improve their content. Why is it still a problem? Why havent those solutions worked?

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The State of GTM Jobs: Customer Success

Sales Hacker

In a brand new video series, TestBox’s James Kaikis interviews eight B2B SaaS leaders who are rewriting the traditional GTM playbook. Startup to watch Spekit – launched AI Assist, an AI-powered solution for sales reps that empowers teams with the knowledge they need, when and where they need it.

GTM 107