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Meta launches AI-powered ad creativity tools

Search Engine Land

Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated. Text Generation: Meta’s AI will suggest ad headlines and body text tailored to an advertiser’s brand voice and key selling points from previous campaigns. Why we care.

Launch 123
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10 questions to ask before you create a Google Ads account

Search Engine Land

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend.

Launch 116
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How to Create a Product Launch Email [Outlines + Templates]

Hubspot

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Internal Product Launch Email. Here's an outline of an internal product launch email. What is it?

Launch 90
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This week’s AI-powered martech releases

Martech

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment.

Launch 98
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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Looking back at ChatGPT’s debut ChatGPT launched on Nov. Google took things further and introduced a generative AI campaign creator in May. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. Built on OpenAI’s GPT-3.5

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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. The Standard plan is 5% of gross campaign sales, not including payment processing fees, the Guided plan is 5-10%, and the Custom plan is 10-15%.

Launch 88
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Microsoft Store Ads to appear in Bing search results

Search Engine Land

Aside from expanding the reach of Store Ads campaigns beyond the Microsoft Store to Bing’s search results, advertisers will now have the opportunity to reach customers outside of the U.S. First, get in touch with your Microsoft Advertising account manager or Microsoft Store representative. Why we care. How it works.