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Strategic Account Management – A Detailed Guide

The 5% Institute

In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. In this article, we will delve into the depths of strategic account management, exploring its key concepts, benefits, implementation strategies, and how it contributes to the overall success of businesses.

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The Complete Guide to Channel Sales

Salesforce

They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Dealers serve as an intermediary between customers and the manufacturer. Car manufacturers sell through dealerships. Channel sales types Affiliates. Distributors.

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The B2B case for retention marketing: 7 key tactics

Martech

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Customer retention is becoming more of a priority for B2B marketers lately.

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5 biggest challenges for PPC marketers in 2024

Search Engine Land

And with the new Demand Gen campaign type giving Performance Max a run for its money in the favorite Google child category of late, the growth of campaign types with limited targeting input and insight grows. For Performance Max, in particular, we spend less time in the Google Ads accounts trying to improve performance.

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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

From $50k ARR to $10m+ ARR with No Dilution: Supercharging Growth with Smart Cash Management with Capchase. Cecily Sackey, Senior Customer Success Manager @ Capchase & Alex Pedraza, Head of New Business @ Capchase. 3 Ways Payments Drive Growth for SaaS Companies with Adyen’s SVP. Quite a day!

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Mis-diagnosis

Partners in Excellence

But when my client started talking to end users–people in procurement/logistics/manufacturing, they realized there were monstrous issues. These unhappy customers were taking a lot of sales time, demanding the account managers fix the problem or contracts would be cancelled.

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What is the First Mega-Threat to the Sales Industry?

Sales Pop!

workforce, and manufacturing had 12 percent. Account Management I do understand that when you have a lot of customers, you may need to hand one over to someone in the care of support. But when a company has major accounts, the real salespeople take care of them through building and continuing relationships.