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Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. Sales teams chase new logos for commission structures that favor new business.
Marketing flies the plane and sales serves the coffee, perhaps? I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.
The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. But when done right, it can transform your sales organization into a high-performing revenue machine.
Join us as we explore the complexities of B2B sales with Des McCluskey , Managing Partner of Padeda and former Sales Director at Johnson & Johnson. Des shares practical insights on building effective sales playbooks, the critical role of first-line sales leaders, and navigating complex sales cycles.
Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Optimizing marketing-to-sales handoff Is your marketing-to-sales handoff working correctly?
Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. In my experience, the biggest culprits behind this inefficiency are bloated, disconnected sales tech stacks with poor training and low user adoption. Double Sales Productivity in only 1 Minute. Lets dive in.
My backup title was Adventures in AccountManagement , but I didn’t want to get too cute. Growth Opportunity : As a new rep, she should’ve been curious. Partnership : Sales is about building partnerships through trust, respect, expertise, advice, creativity, credibility, history, authenticity, caring, and communication.
The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. These credentials help sales reps and managers build skills, improve credibility, and advance their careers.
Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Accountmanagers often segment for the sake of segmentation.
Instead, ensure that they understand the progress you are making, even if it’s not yet resulting in leads or sales into the business. It shows that you’re not just interested in short-term wins but are dedicated to helping them achieve sustainable growth. Dig deeper: Mastering SEO accountmanagement: The recipe for success
As a business owner, sales isn’t just a job — it’s baked into everything I do. And if you’re looking for a sales role? But recruiters and sales leaders? I talked to recruiters and sales leaders to find out what separates the “maybe” pile from the “must-interview” list. You can’t escape it. Same story.
When there aren’t many new opportunities in the pipeline, very little new business will get closed n months from now where n is the length of the sales cycle. When a salesperson is willing to do the calling and learns to do it well, the pipeline grows, sales will be closed, and success can be all but guaranteed.
Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Regular performance reviews transform feedback into a growth tool. Sales performance evaluations often feel like a box-checking exercise for managers and a stress test for sales reps.
The SDR, or Sales Development Rep, is the backbone of many successful sales organizations. SDRs play a vital role in building business, managing inbound inquiries, booking meetings, qualifying leads, and prospecting. Despite these hurdles, SDRs are a driving force behind salesgrowth and revenue generation.
So, less than a quarter of B2B revenue actually comes from new accounts. Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts comes from sales teams incentivized to pursue them. “Well, of course, our sales counterparts are demanding it, she said. Give me leads.
If so, sales automation might be the next step for your startup. Before you say it’s too complicated, let’s simplify it: sales automation and trusted artificial intelligence (AI) are your secret weapons. What we’ll cover: What is sales automation? Why sales automation is important for startups The numbers say it all.
Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.
His view is your sales team teaches your customers how to get value out of your product. Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global accountmanagers, and they’re going to have much more business strategic accountmanagement experience.
Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.
Growth is great until your content cant keep up When your sales team is small, consistency is easy. And instead of speeding up the sales cycle, your documents become a liability. Its a sign that your content foundation hasnt kept up with your growth. Poor document hygiene creates friction throughout the sales process.
Scaled Sales Without Revenue Operations (And Paid Dearly) The Explosion : From 2 AEs to 50 AEs in one year. ” The Problem : “One thing that I did not understand is the support to the sales team, which is very, very important. The sales machine that should have been accelerating was actually decelerating.
With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t.
That’s a classic example of product-led sales (PLS). And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. Discover how to make product-led sales a part of your go-to-market strategy. What you’ll learn: What is product-led sales?
For example, A Harvard Business School study showed that Nintendos mixed bundling strategy (allowing individual or bundled purchases) led to a significant increase in both hardware and software sales. Hardware sales increased by 100,000 units and software sales by over a million units. Ready to level up your pricing game?
Contrary to the popular narrative that “outbound is dead” and “AI will replace sales,” Rippling has built a revenue juggernaut with a decidedly human-centric approach. And see everyone for 200+ more sessions, workshops, 1-on-1s and more like this at 2025 SaaStrAnnual.com! May 13-15 in SF Bay!! Email is easy.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.
It’s a business imperative for SaaS vendors who want to build sustainable growth. A sustainable client base isn’t defined by how many logos appear in your sales deck. From accountmanagement to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption.
The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025 Based on data from Emergence Capital’s “Beyond Benchmarks” report surveying 560+ venture-backed B2B software companies The whispers have been growing louder in SaaS corridors: “Is this the end of the SDR?”
For decades, organizations of all sizes have struggled to effectively managesales commission. Look up any organization with a sales team on a reputable employer review site and youll likely find at least one review, if not several, citing late, inaccurate, confusing, or constantly changing commission pay as a major criticism.
Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their accountmanager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.
AI-Native Companies Are Creating a New Performance Tier The Key Insight : AI-native companies achieve 100% median ARR growth vs 23% for traditional SaaS—a 4x advantage. Customer Success is Now Your Primary Growth Engine By $50M ARR, expansion drives 58% of growth (67% for $100M+ companies). Optimize accordingly.
Budget Authority : 78% have direct purchasing power or significant influence Company Scale : Average revenue $50M+, with 27% at Enterprise ($40M+ ARR) Decision Speed : 60% faster sales cycles compared to other B2B channels Deal Value : 3.2x influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M
Sales Organization Structure Conrad reveals his preference for dedicated sales teams for each product, despite internal disagreement. His rationale: Training capacity : Sales teams can only absorb so much product knowledge. Expertise depth : Specialized teams can develop deeper expertise on specific products and competitors.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. It’s about connecting the dots between marketing promises, sales deliverables, and customer success.
For more strategies like this, check out … The post The Secret to “Land and Expand” first appeared on Colleen Francis - The Sales Leader. Discover the missing link to ‘expand’ in this simple, no-nonsense strategy.
What’s the secret to hitting your growth target? A lot of companies this year are predicting bold growth and setting huge targets for sales reps. And as a sales … The post The Secret to Hitting Your Growth Target first appeared on Colleen Francis - The Sales Leader.
” “We need sales training,” came the response. “What kind of sales training do you need?” “Sales training, our people aren’t performing the way we expect,” came the response. “They are meeting their quotas and our growth goals,” came the response. ” I ask.
ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size. ” This creates a fundamental shift in how sales teams operate.
This is not a new problem but it still hampers salesgrowth in most organizations today. Here’s an example of one of the ways such misalignment creates conflict, missed opportunities, … The post Why Can’t You Just Get Along first appeared on Colleen Francis - The Sales Leader.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Their thesis: Sales, marketing, and RevOps shouldnt run in silos. More for your eyeballs Alexa Grabell went from hacking together sales tools to building Pocusa platform trusted by Asana and Canva.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Her Internet Trends reports helped a generation of founders navigate shifts in consumer behavior, platforms, and growth models. Mary Meeker doesn’t publish often. But when she does, it usually defines how the next wave of tech gets built.
Heres how she delivers value across four key areas: Accelerated revenue growth: With full access to historical sales data and client behavior patterns, Fallon identifies revenue-generation opportunities, along with strategies to ensure those opportunities are pursued as efficiently and profitably as possible.
Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales teams, and bring new ad products to market. Rick is the former managing director of Meta Ireland. Rick Kelley: You’re right.
So, on the one hand, you have all the giant check private sales in PE that make the news, but also all the way down, you find PE buying 10 million-dollar companies. You’ve got to hit 20 million ARR, with 30% growth and 0% losses. ” Is Customer Success Dead, Now That it Reports to Sales? I think CS lost the plot.
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