Remove Account management Remove Growth Remove Sales
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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. Sales teams chase new logos for commission structures that favor new business.

Growth 136
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5 key trends we’re seeing in B2B marketing

Martech

Marketing flies the plane and sales serves the coffee, perhaps? I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.

B2B 135
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. But when done right, it can transform your sales organization into a high-performing revenue machine.

GTM 114
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Podcast - Sales Leadership, Playbooks, and Account Growth with Des McCluskey

Membrain

Join us as we explore the complexities of B2B sales with Des McCluskey , Managing Partner of Padeda and former Sales Director at Johnson & Johnson. Des shares practical insights on building effective sales playbooks, the critical role of first-line sales leaders, and navigating complex sales cycles.

Growth 76
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22 must-have reports for measuring CRM health

Martech

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Optimizing marketing-to-sales handoff Is your marketing-to-sales handoff working correctly?

CRM 122
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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. In my experience, the biggest culprits behind this inefficiency are bloated, disconnected sales tech stacks with poor training and low user adoption. Double Sales Productivity in only 1 Minute. Lets dive in.

Product 130
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5 Keys to Account Management Success; 10 Keys to a Strong Customer Partnership

Understanding the Sales Force

My backup title was Adventures in Account Management , but I didn’t want to get too cute. Growth Opportunity : As a new rep, she should’ve been curious. Partnership : Sales is about building partnerships through trust, respect, expertise, advice, creativity, credibility, history, authenticity, caring, and communication.