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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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10 x Essential Account Manager Skills For Success

The 5% Institute

In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Craft winning paid search ads in 2024: 4 best practices

Search Engine Land

Dig deeper: How AI is changing the game for PPC account managers Let’s look at ways to leverage human knowledge and AI to create impactful ads this year. It’s nearly impossible to navigate the online space without encountering ads in the Google network.

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The Complete Guide to Channel Sales

Salesforce

Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value. Benefits of a channel sales model Bigger network.

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How to Kick Off Your SaaS Sales Career

Hubspot

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. A valuable network. However, the success rate depends largely on the quality of the product/service the AE is selling. Post-sales account managers also work to renew client contracts and upsell existing contracts.

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5 Buying Signals Too Many Sellers Miss, According to Experts

Salesforce

Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. Were they interested in the content you posted, or did they just want to grow their network? Alert the account manager about the expedited timeline so they’re ready to help onboard sooner rather than later.

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