Martech

SEPTEMBER 20, 2021

Or would they rather see wide-angle shots of the entire eBike on display? Subsequently, we believed that this would drive an increased conversion rate and sales,” Hamilton said. After Serial 1 implemented the visual content recommended by Vizit’s software, their conversion rates increased by 98%. Testing images at scale.

Conversion 120

Conversion A/B testing Objectives and Key Results Manufacturing 120

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Did one group see one marketing message that the other didn’t? click to tweet!

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Hubspot

JULY 10, 2018

What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. LinkedIn Ads.

Campaign 101

Campaign B2B Lead generation CTR 101

Martech

APRIL 24, 2025

NLX launched Touchpoint, a multimodal conversational interface that incorporates chat, voice, images, and video into a single AI-powered experience for end users. This out-of-the-box solution enables NLX customers to create comprehensive conversational experiences.

Launch 105

Launch Angle Entertainment Sports 105

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

Conversion 105

Conversion Retail Price Cross-sell 105

Sales Hacker

SEPTEMBER 25, 2020

But long before I was building high performing sales campaigns, I was learning about authentic connection through southern cooking. In a recent webinar poll, the audience responded that the biggest obstacle to creating new sales campaigns is lack of confidence in strategy. strategies of creating a winning sales campaign.

Campaign 86

Campaign A/B testing Follow-up Angle 86

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

Campaign 78

Campaign Niche Angle Promote 78

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 78

Campaign Launch Angle Click Through Rate 78

Veloxy

SEPTEMBER 29, 2021

Persuasive conversational skills are valuable. This way, it can bring up relevant information in the course of collaborative conversations. A sales rep won’t need to pause a conversation’s flow to look something up. Email campaigns are effective. Why waste that value? Precision elevates the best programs.

Territory 342

Territory Represent Sales Lead generation 342

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

Campaign 78

Campaign CTR Angle Promote 78

Hubspot

JANUARY 19, 2012

” While almost any ad copy you write will probably be okay , that kind of mediocrity won’t help you stand out and get the kind of performance you expect out of your paid search campaigns. Then we can take a look at some examples of how real paid ads are successfully using these techniques in their campaigns.

Campaign 72

Campaign Angle Technique Gaming 72

Search Engine Land

FEBRUARY 6, 2024

Google’s literature is a helpful reminder of a couple of angles to the third-party cookie phaseout that go beyond tracking: Usability issues lurk everywhere if you don’t get a handle on your site’s embedded content and widgets. Reporting-wise, adding OCT brings a critical level of nuance to the value your campaigns are driving.

SQL 101

SQL Angle Campaign B2C 101

Martech

AUGUST 11, 2021

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Fig #5: Olympics conversation, visualized with semantically related clusters. Fig #6: Feedly dashboard. Conclusion.

Angle 134

Angle Drivers/motivators Niche Gaming 134

PandaDoc

JUNE 2, 2025

In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. Their sales conversations revolve around aligning company products and services with a customers business in a way that helps the buyer realize what they actually need.

Process 52

Process Objectives and Key Results Sales Angle 52

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster. Why this match-up?

A/B testing 117

A/B testing Campaign Retail Angle 117

Salesforce

OCTOBER 7, 2021

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. No matter what happens this season, two top key performance indicators (KPIs) are likely to rule your post-holiday measurements: traffic and conversion. Here are some things to keep in mind when measuring traffic and conversion: 2.

Retail 96

Retail A/B testing Angle Campaign 96

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 101

CRM Angle Click Through Rate Campaign 101

Hubspot

AUGUST 5, 2020

A price and competitive edge for campaign assets. After analyzing market and feedback data, you find that enterprise customers want software that will simplify testing campaign assets. Enterprise-level customers need sophisticated, scalable software that enables them to analyze campaigns and engagement metrics.

CRM 100

CRM Angle Click Through Rate Campaign 100

Martech

MAY 30, 2023

Generally, the more “engagements” you receive (things like comments, likes and shares), the better your campaign is faring. Your goal here is to pay close attention to how many people are responding to your work, how they’re responding, and how often they’re responding.

Angle 124

Angle Niche Clients Technique 124

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

MAY 16, 2017

That’s why doing an analytics audit is so important: it forces you to question the integrity and quality of your data, and you’re required to have important conversations about what you’re collecting in the first place. But to begin thinking about solutions, you need to have the conversation first.

A/B testing 132

A/B testing Campaign Referrals Trust 132

Search Engine Land

JULY 18, 2023

Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t. How to address those needs and emotions in your SEO campaigns. This article examines: The macroeconomic signals to watch and why.

Real Estate 87

Real Estate Angle UX B2C 87

Sales Hacker

MAY 5, 2020

Here are some of the top responses: Backtracking to previous conversations where timing wasn’t right. Reconnecting with these prospects at this time to have a non-sales conversation has actually opened two opportunities. We asked salespeople to share their advice on maintaining and growing a strong pipeline during the pandemic.

Cold Call 112

Cold Call Quota Represent Pipeline 112

Hubspot

JANUARY 18, 2018

If your company hasn’t implemented analytics and other forms of tracking methods that can be tied to goals and conversion rates, do so now. While a lead’s quality can certainly affect its conversion potential, increased quantity of leads typically increases the number of closed deals. 2) Implement a sales pipeline action plan.

Angle 101

Angle Pipeline Sales Sports 101

Hubspot

APRIL 9, 2019

Interactive Marketing Campaign Examples. With their immersive, 360 degree video of Glen Coe, BBC Scotland can grip viewers because they’re able to experience the landscape from an intimate point of view at every possible angle, making them feel like they’re actually there. Conversational Marketing | HubSpot. Clash Up | Eko.

Entertainment 101

Entertainment Government Angle Promote 101

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. GA4 customers can export nearly unlimited events through real-time export, which helps them analyze their campaigns to optimize advertising spend.

SQL 98

SQL A/B testing Angle Strategize 98

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Use A/B testing to refine your approach and maximize conversions.

B2B 122

B2B Gaming Niche Appointment 122

Salesforce

AUGUST 21, 2023

Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” Buyan Thyagarajan , Principal, Eigen X “In the next two to five years, the tool will help businesses make better decisions for their email marketing campaigns. Say hello to AI as your digital assistant.

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

Hubspot

JANUARY 9, 2019

Check out his five-step process for running efficient campaigns and start optimizing your Facebook advertising budget today. Choose a campaign objective. From a fifty-thousand foot view, our paid acquisition team usually pursues two types of Facebook advertising campaigns: direct response and branding. Pick a bid strategy.

Process 78

Process Angle Click Through Rate Gambling 78

Martech

JULY 11, 2022

It might be marketing managers, or it might be executives, but the point is that different audiences have different goals in mind, so you need to have different angles for each audience. First, start with the audience you’re presenting to. Try it today by signing up at callrail.com.

Clients 112

Clients Angle Repeat business Up-sell 112

Salesforce

MAY 3, 2024

Shoppers are finding you through your social channels , search engines , and paid media campaigns. That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? The challenge?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Hubspot

JANUARY 26, 2012

So to optimize our communication's effectiveness, let's strategize more efficient messaging to change the perception around marketers' conversations and engagement. Conversation: An exchange of words or ideas between two or more individuals. Positioning: The angle used for a specific piece of content. Whatever that means.

Angle 78

Angle Niche Strategize Campaign 78

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. Engage in dialogue Instead of asking a single question, engage in a back-and-forth conversation with ChatGPT.

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Heinz Marketing

MAY 11, 2023

Write them in a conversational tone with a CTA to download the ebook at the end of the email. with proven prompts, you can use questions to explore new angles. how it would change its outputs if it were creating content for a different audience or platform, you can significantly reduce the time it takes to version your campaigns.

Engineering 103

Engineering B2B Angle Represent 103

Salesforce

MARCH 17, 2025

You can track how people find you, learn whats influencing conversions, and discover whats working and whats not. More targeted reach: As it helps you understand customer behavior and preferences, you can better track audience engagement and refine your ideal customer demographics to ensure more conversions.

B2C 75

B2C Campaign Engineering Angle 75