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Your Sales Team & Stress: How Providing Eye Care Resources Can Help

Sales Pop!

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.

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How to align teams early with a strategic event workshop

Martech

Audience definition Different teams have different “customers” — prospects, partners and existing clients. Collaborative messaging sessions uncover angles the events team might miss on their own. Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group.

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Why and How Sales Enablement Should Start on Your Website

Sales Pop!

Use client logos to signal credibility. Displaying these assets tells you they’re good at what they do and shows that from every angle. Share case studies that go beyond praise and walk through problems, solutions, and results. Include third-party recognition, like awards or analyst reports. And that’s what moves deals forward.

B2C
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A co-pilot approach to genAI (with prompt examples)

Martech

AI can quickly synthesize information from various sources while suggesting angles you might not have considered. However, even a brief AI-assisted exploration can reveal angles and new developments that enrich your content. For instance, asking, “What do you know about the use of AI to improve marketing analytics?”

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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here’s what the HockeyStack touchpoint report found HockeyStack uses anonymized data from its clients to put together reports and paint a picture of how B2B marketing efforts lead to sales. LinkedIn users should, by now, understand everyone has an angle. The dataset is, therefore, limited to those companies.

B2B
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My Six Selling Mantras

Adaptive Business Services

Regardless of what business you are in, you have competitors who are angling to eat your piece of the pie. Even better, I love to share that with clients and … most folks that I worked with during my 45 plus years of B2B sales experience have had very little knowledge of what they are thinking about buying.

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Phygital agency NEWU is here to surprise you

Martech

This was a grand-scale brand activation and we were there to meet Anna Paterlini, co-founder and client director at NEWU, the phygital agency that partnered with Miu Miu to make this happen. Other examples of NEWU’s work had less expected angles. ” Other clients include Lamborghini, Ducati, Lotus, and Land Rover.