Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years.

Angle 117

Angle Strategize Strategic planning Territory 117

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level. The Real-Life Example.

Government 127

Government X-functional Angle B2B 127

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Use curiosity to dig into products and clients. They must also write in the language their clients use to understand their own needs.

Product 127

Product E-commerce Strategize B2B 127

PandaDoc

JUNE 2, 2025

Reframe the conversation Once that rapport is established, the rep introduces a new angle. Emma agrees that labor costs matter, but she also introduces a different angle: Stores are routinely understaffed during peak hours, which leads to lost sales and missed revenue. This isnt a cost issue; its a revenue optimization problem.

Process 52

Process Objectives and Key Results Sales Angle 52

Martech

FEBRUARY 14, 2024

Creating a sonic experience for customers lets brands enhance all of their communications with more precision, subtlety, and consistency while strategically addressing particular communication angles,” said Michael Boumendil, President and Chief Creative Officer for Sixième Son. “It

Customers 128

Customers Angle Strategize Trust 128

Sales Hacker

APRIL 1, 2021

In good times, the shield is set aside and angled parabolically to reflect back to the pure sales acumen of the sales leader boss who has scheduled themself to present in front of the next all hands meeting to show everyone that their department is the reason times are good.” — Sean Mulvihill , Founder & CEO at Storiphi.

Pipeline 118

Pipeline Angle GTM Consult 118

Sales Pop!

MAY 14, 2024

Your website often serves as the initial meeting point with potential clients. Stick with us, as these tips are designed to help you turn visitors into clients with ease and efficiency. This approach educates your potential clients and builds trust by demonstrating your authority and specialization in the field.

Presentation 130

Presentation Service Product Niche 130

Lead Fuze

JULY 4, 2023

Next, we’ll discuss harnessing webinars as a powerful tool for not only educating your target audience but also converting attendees into clients. Moving forward, we’ll touch on leveraging social media platforms to expand reach and generate high-quality leads through strategic posts and contests.

Lead generation 52

Lead generation Clients Strategize Contact 52

Search Engine Land

JULY 18, 2023

You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t.

Real Estate 87

Real Estate Angle UX B2C 87

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. To keep up with the market and stay relevant for your potential clients, use these techniques for identifying high-intent keywords: Hear your leads and clients out. This is your go-to strategy.

B2B 124

B2B Gaming Niche Appointment 124

Martech

JANUARY 16, 2024

Enter storytelling — a strategic ace that can set you apart in this competitive arena. It’s about being the underdog who rose to the challenge, an angle that can create a powerful connection with your audience. Remember, prospective clients are more likely to trust the word of their peers over any marketing spiel you could concoct.

B2B 140

B2B Angle Contract Trust 140

Sales Hacker

FEBRUARY 8, 2021

Making your proposal client-centric is not a new concept. We spend hours dedicated to coming up with new pitches, finding angles to beat the competition, and exploring the benefits of every feature. More and more, buyers are adopting strategic sourcing practices. You made it all about you.

Prospecting 133

Prospecting Angle Follow-up Up-sell 133

ConversionXL

JUNE 2, 2022

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. Within days, they set a meeting and T-Mobile eventually became a client. Account-based marketing is a team sport.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

Hubspot

OCTOBER 11, 2019

Do they have the company size, location, and vertical of all their prospects or clients? Strategize for the future. During periods of slow business, understanding how your product compares to competitors can help you strategize for future success and growth. These details are important for closing deals.

Angle 98

Angle Technique Pipeline CRM 98

Hubspot

JUNE 18, 2021

Capture them from all angles as they interact with your brand. For instance, sales teams often use customer relationship management (CRM) software to track their interactions with clients and prospects while marketing teams use marketing platforms and automation tools to generate leads. With a single customer view, you can.

Customers 101

Customers Government Angle CRM 101

Martech

JULY 11, 2023

While digital advertisers will still need to keep their pulse on compliance or any arguable language that may arise, they still achieve greater efficiency, thus leaving more time to focus on strategic work. While it’s all that—and a little bit more—it’s not going to generate the same level of quality for long-form content that a human will.

Angle 82

Angle Promote Drivers/motivators Strategize 82

Search Engine Land

MARCH 3, 2023

When clients want to write on a specific topic, I usually say, "let's do it!" If you can write many good words covering all angles of a topic, it's probably fair to say you know a lot about it. But answering them will help you strategically create content that resonates with searchers and drives results. even 20 or 100."

CTR 97

CTR Angle Strategize Service 97

ConversionXL

AUGUST 24, 2021

Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. In addition to market research and strategic planning, marketing managers must have a keen eye for both design and copy.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

MAY 14, 2014

Since Avvo was still in the start-up stage, they were focusing on growing traffic from every angle, yet blindly growing was actually losing them potential conversions that would have been possible through optimizations. Since the potential scope of testing is vast, it’s important to strategically approach the next step.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

NOVEMBER 19, 2024

Strategic Planning From your trends research, you can alter your business strategy by pivoting your strategic direction to meet them. If you were changing your strategic plan based on findings, you would take your trend predictions further. That said, fad products might be ideal for some brands!

CRM 36

CRM Strategic planning Strategize Angle 36

Search Engine Land

AUGUST 8, 2023

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? They are much more strategic and give us insight into what we can do to affect the big-money metrics and our future results.

Angle 82

Angle Drivers/motivators Strategize Follow-up 82

Search Engine Land

APRIL 23, 2024

Let’s step through these six views or “lenses” so you can properly analyze keywords from different angles that are a better predictor for success. Otherwise, if bosses or peers or clients are going to be breathing down your neck six months from now (read: most, if not all, of them), you’re gonna need to re-adjust your sights.

Angle 100

Angle B2C CRM B2B 100

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. You have a proven track record in creating blog post strategies for clients that boost their website rankings in Google search results, increase page views, improve engagement and help drive conversions.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

ConversionXL

SEPTEMBER 30, 2020

If you have the capacity—for some clients, at least—you can go beyond email. Even if your list is small, trying two angles can help you discover which subject lines perform best. Find out when and where strategic, personalized onboarding makes sense. Find out when and where strategic, personalized onboarding makes sense.

Customers 121

Customers Price Education Start-ups 121

Hubspot

JUNE 4, 2013

Jessica McKenzie is a strategic channel account coordinator who spends all day, every day, advising inbound marketing agencies. I work in the VAR channel here at HubSpot as a strategic channel account coordinator (it''s a mouthful). I was young, and I had older clients who had to trust me enough to take my advice.

Angle 78

Angle Strategize Trust Start-ups 78

ClickFunnels

JANUARY 1, 2023

That is, it’s a strategic process that involves research, testing, and optimization. I sell a product called “The Freelance Writer’s Survival Kit” It’s a simple product that gives freelance writers my unique and proven methods to find high-quality clients on demand. On the sales page, I tell my own story.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Search Engine Land

JULY 11, 2023

While digital advertisers will still need to keep their pulse on compliance or any arguable language that may arise, they still achieve greater efficiency, thus leaving more time to focus on strategic work. While it’s all that—and a little bit more—it’s not going to generate the same level of quality for long-form content that a human will.

Angle 65

Angle Promote Drivers/motivators Strategize 65

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. This is particularly useful when things suddenly disappear from your site, as in the case of my client’s missing hreflang sections. Maintain a strategic approach. Send these alerts directly to the teams that can address them.

Launch 118

Launch Angle Click Through Rate Engineering 118

CloserIQ

SEPTEMBER 18, 2018

They know how clients are leveraging the platform. So we really had to teach those salespeople about client management—how to spot potential problems, how to talk about using the technology on a day-to-day basis, etc. Get used to approaching a sale from multiple angles in order to get the best results.

Angle 66

Angle Sales Quota Clients 66

SaaStr

JULY 11, 2023

In about a decade of running my own firm – and working with Jason and his various portfolio companies (as well as other clients, of course), I’ve seen things change, but also stay remarkably similar. A Straightforward Problem, Solved One of the coolest companies I’ve ever worked with was an AI-powered strategic planning company.

Angle 79

Angle Pitch Strategic planning Drivers/motivators 79

Search Engine Land

JULY 5, 2023

I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. He’d be surprised if Google removes them because advertisers use them strategically. The privacy angle gets lost with automation and smart bidding but it’s important to remember.

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

Sales Hacker

JANUARY 28, 2021

Endorsements from coworkers, managers, or other clients can help you craft a narrative around your strengths, as well as what you bring to the table. Much like sales reps, entrepreneurs can use LinkedIn to find new clients, speaking engagements, and other opportunities to grow their business.

Pitch 128

Pitch Networking Up-sell Prospecting 128

Search Engine Land

MARCH 26, 2024

Discover ways to leverage your strategic SEO thinking and research skills for ASO below. Here’s a case study from our agency where we lifted non-branded keyword traffic and boosted installs by 57%: The 57% increase our client saw for non-branded app downloads came from a strategy rooted in SEO principles.

Real Estate 85

Real Estate Pitch A/B testing Angle 85

Score More Sales

OCTOBER 27, 2011

You can find my email through one of these means, and you could craft a well-written offer based on me being a potential strategic partner of yours – or an offer for my clients – or you could advertise on my newsletter – so many, many ways to be different.

Sales 64

Sales Angle Cold Call B2B 64

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". 7) Engage.

Angle 78

Angle Networking Conversion Niche 78

Sales Hacker

OCTOBER 28, 2019

If AEs are responsible for acquiring clients, CSMs are responsible for retaining them. They get involved in deals when discussions get technical — for instance, when clients want demos, clarifications, or want to talk implementation details. Additionally, don’t forget that you and your SDRs should strategize together.

Sell 70

Sell Teamwork Objectives and Key Results Consult 70

Lead Fuze

JUNE 15, 2023

Understanding what a market research agency does can improve bottom-line performance with strategic decisions backed by quality professional-grade marketing research. Remember, knowledge is power when it comes to making strategic decisions that drive business success. What are the 4 main purposes of market research? But why stop there?

Strategize 52

Strategize Angle Lead generation Growth 52