Martech

JULY 20, 2022

It’s a fairly new niche, and vendors are coming at it from different angles. Real-time or close to real-time data. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks.

Customers 98

Customers Angle Niche Technology 98

Sales Hacker

FEBRUARY 22, 2021

For this, your blog must include posts that advance relevant conversations within your business niche and make a material contribution to knowledge in that area. Your brand will stick in their minds as an expert in this niche. You can also see what questions other influencers in your niche have answered and weigh in with your insight.

Process 111

Process Niche Angle Sales 111

Hubspot

JANUARY 14, 2025

At their core, all preconceived notions aside, real estate entrepreneurs are pretty good salespeople, and theres a ton to learn from them, from making profit to closing deals, even client relationship management stuff. Now, you can approach this from several different angles. Are real estate agents and realtors the same thing?

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Search Engine Land

OCTOBER 11, 2023

This depends on the niche, business model and keyword types. If there is no AI overview for the query, the impact will be close to zero. Try to see what kind of content is in the overview and what angle is covered, then find a way to present that information as clearly as possible.

CTR 132

CTR Electricity Real Estate Angle 132

The 5% Institute

JULY 14, 2020

That’s why when selling financial services, you need to have a slightly different format and process to close more consistently. For this reason, you need a unique angle when speaking with your potential clients, so they feel comfortable up front that they’re in the hands of a true Professional. Qualifying. Finding pain.

Service 98

Service Sell Objectives and Key Results Pitch 98

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. We outlined what happened in the launch and then provided some hashtag tips for marketers -- you wouldn’t find that angle on the other breaking news stories. But, it doesn''t mean this style doesn''t work for other bloggers.

Angle 78

Angle Niche Launch Follow-up 78

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Others get creative.

Promote 141

Promote Pitch Campaign Niche 141

Sales Hacker

DECEMBER 18, 2020

So, in order to close the sale, you need to find a way to overcome these objections. They might also prepare new scripts and new angles of conversation that allow salespeople to completely avoid these objections in the first place. What niches are they in? To most salespeople, this sounds completely natural. How big are they?

Objection handling 131

Objection handling Prospecting Angle Niche 131

ConversionXL

JUNE 23, 2020

The FTC requires disclosures such as “Ad,” “Sponsored,” “Paid Advertisement,” or some close variation in plain sight. Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. If your product is an info-product, you can dive into reviews of books and ebooks in that niche.

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

AUGUST 15, 2023

Google Keyword Planner (along with Semrush, Ahrefs or other keyword planning tools) will give you closely related topics and queries. You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t.

Angle 88

Angle CRM Niche Clients 88

ConversionXL

MAY 27, 2022

Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Some of them even set growth milestones around becoming a Close customer.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

FEBRUARY 19, 2014

If you don''t know what their struggles are, send them (or someone internally who deals closely with them) an email. You could also try sitting in on a few sales calls to see what your company''s prospects are asking -- not only will you suddenly have way more to blog about, but you can also help your sales reps close more deals.

Angle 78

Angle Niche Follow-up Strategize 78

Hubspot

SEPTEMBER 5, 2013

The factors and their relative weights are all a closely-guarded secret, but you’ll be pleased to know that content creators aren’t completely left out in the cold. Invest significant time and resources into differentiating within your niche, and providing value.

Angle 78

Angle User Experience Niche Contract 78

Hubspot

DECEMBER 22, 2020

You need to study the search results closely if you want to master the art of understanding keyword intent. Specific keyword angles. Which keywords have the best sales close rates? Eventually, Google starts to closely associate your brand with important concepts and entities. Keywords and topics. Landing page variations.

Gambling 101

Gambling CTR Education Campaign 101

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. They need to address your niche, fitting your product story within the context of a customer’s lives. Only through this close collaboration can an organisation put out content that is optimised for its audience. Above all, you need to apply the process.

Objectives and Key Results 91

Objectives and Key Results Niche Sales CRM 91

Search Engine Land

OCTOBER 12, 2023

Words frequently mentioned in the training data are statistically more similar or semantically more closely related. Semantic proximity can be determined by Euclidean distance or cosine angle measure in semantic space. The more niche a market is, the easier it is to position yourself as a brand in the respective thematic context.

Engineering 103

Engineering Angle Niche Networking 103

Hubspot

JULY 31, 2012

Approach your content with a positive angle , and only focus on the solemn and serious when that's the only appropriate tone for the occasion. Would you rather look at this content visualization to learn the definition of closed-loop marketing, or read 2,000 words on it? (If Be concise in your writing. Oh, really?

Angle 78

Angle Sports Education Niche 78

Hubspot

MARCH 30, 2012

List posts aren't right for my style/niche." 1) Includes Items That Stay True to the List Subject/Angle. The problem is, this new angle is no longer relevant to their audience. Why are list posts -- a type of post -- conceived as fitting only certain industries? 7) Uses Category Buckets (For Longer Lists).

Angle 78

Angle Start-ups Represent Niche 78

Sales Hacker

DECEMBER 3, 2018

So we took that angle in pretty much all of the marketing programs that we did. I think about the educational angle has been really effective for working with developers. Some companies, once a deal is closed , pass the renewal off to a renewals team. RELATED: How to Close an Enterprise Sale in a Niche Market.

Product 75

Product Angle Objectives and Key Results Sales 75

Beeketing

MAY 5, 2021

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. Take multiple shots from different angles to clearly show the product. After all, showing good product visuals is as close as you can get to providing a store-like online shopping experience to your customers.

Conversion 98

Conversion Retail Angle Prospecting 98

Search Engine Land

MAY 17, 2023

They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. The internal links use anchor text that signals which page should rank for the term, and it demonstrates strong connections with the semantically close subjects.

Sports 101

Sports Objectives and Key Results Angle Engineering 101

Hubspot

DECEMBER 11, 2015

Phrases that are closely related to your niche and have good search volume. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Learn what type of content performs the best for your niche. Related keywords.

Niche 53

Niche Angle Click Through Rate Technique 53

Hubspot

OCTOBER 10, 2019

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. At the HubSpot Blog, we often call our overarching evergreen topics "pillars."

Engineering 15

Engineering Promote User Experience Niche 15

Heinz Marketing

APRIL 4, 2022

I hope you’re all out there killing it and closing some deals. Yes, it’s more expensive, but from a resource angle, we can pull in a C-suite for a Thursday and maybe the following Wednesday night, right? We’re very niche when we go after our market with these VIP experiences.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

ConversionXL

NOVEMBER 28, 2022

Videos that feature different angles and settings get 40.6% Use closed captions or text to display your CTA. TikTok lets you find Creators based on niche, demographic and performance metrics. Shoot videos vertically in 9:16 aspect ratio. 98% of top-performing content uses full-screen video. Used varied scenes. more impressions.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Lead Fuze

JANUARY 2, 2024

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. It’s about finding that sweet spot where customer needs meet your passion.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Spiro Technologies

APRIL 21, 2023

And rail has a significant tailwind behind it because of the sustainability angle. You, you have a closed network. I know rail is a very niche topic. Niche in transportation supply chain cuz it’s not as sort of widely known as, as trucking and ocean freight. Adam Honig: But the rail prices have been more consistent?

Transportation 52

Transportation Manufacturing Territory Education 52

ConversionXL

JUNE 30, 2021

The company breaks down barriers in a market that’s traditionally closed off to the everyday person. It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. Its slogan is as simple and accessible as its platform: “Investing for everyone”. Premium fabrics. Conclusion.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

OCTOBER 31, 2022

Find your most competitive angle and position your product using language from your voice of customer research. Some businesses with a very niche product may have a single audience to target. Once you’ve created your audience, you can tell Facebook how closely you want your audience to match your source audience. Image source ).

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Hubspot

FEBRUARY 21, 2025

In this article, Ill explain what target account selling is, highlight how it works, and share expert tips thatll help you identify, engage, and close the accounts that matter to your business. Drawing on my experience with brands like HubSpot and Zapier, Ill walk you through how it works. Table of Contents What is target account selling?

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

Lead Fuze

JULY 13, 2021

But why can’t you close the sale? It turns out when the time comes down to closing on such a big purchase they just don’t have the time to talk about it. . 9 Keep exploring with other angles. You’ve carefully orchestrated the perfect presentation and you know they want your product.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

SaaStr

JULY 9, 2019

I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. I remember a situation where we had closed quite a big customer in the very early days. The first thing we did was really pulled the unemployment angle quite aggressively. That’s how Giraffe was born.

Electricity 88

Electricity Education Start-ups Trust 88

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. I don’t think it’s fair to expect a lot of great storytelling to convert into closed deals.

Pipeline 77

Pipeline Sales B2B X-functional 77

Heinz Marketing

AUGUST 26, 2019

Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question. Matt Heinz: Well, if you do it right, I think you basically do write close to a 10,000 word blog post just with the podcast itself.

Pipeline 13

Pipeline Sales Start-ups Up-sell 13

Martech

SEPTEMBER 3, 2024

Are they a big player or niche specialist ? However, do not expect a big player to exercise leniency over contract terms or a niche specialist to provide a large team of specialists. Another angle is how much your company pays the vendor – regardless of their type. In other words, don’t expect a dog to meow like a cat.

Contract 110

Contract UX Niche Angle 110

ConversionXL

NOVEMBER 16, 2021

This is closely followed by Twitter (82% of B2B marketers use it). . Write guides that allow you to teach your readers something new, or to think about it from a unique angle. As CXL’s founder Peep Leja says: “This content can’t be what’s already been overdone, you need a new angle/lens/format to stand out.” .

Angle 131

Angle Networking Follow-up B2B 131