Sales Hacker

FEBRUARY 22, 2021

Credibility leads to trust, and trust means that potential customers meet your sales efforts with minimal skepticism. The most obvious is to ensure that salespeople are exceptionally familiar with the product they’re selling and how each customer will use it to overcome their unique pain points. Create new, hyper-relevant knowledge.

Process 111

Process Niche Angle Sales 111

Search Engine Land

FEBRUARY 19, 2024

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? Comments from customers? Is there information about the author?

Strategize 115

Strategize Niche Angle UX 115

Search Engine Land

SEPTEMBER 7, 2023

While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Determine which sub-niche within your realm you can outshine others in. Interspersed are your keywords, suggesting content angles and user intent. Assess the competition.

Objectives and Key Results 130

Objectives and Key Results Niche Networking Angle 130

Martech

JUNE 13, 2025

Customer data platforms (CDPs) have an identity crisis. The reinvention In late 2024, people were looking for “angles.” Many are trying to invent a niche they can stand out in or be the only choice for. But something’s off. Once the darling of martech, the CDP has gone from must-have to maybe. Some will land.

Niche 65

Niche Angle Price Growth 65

Sales Pop!

MAY 14, 2024

Create Detailed Content Pages for Niche Services In-depth content is vital because it showcases your expertise while helping you match your services with the specific needs of your target audience. By dedicating pages akin to blog posts for each service niche, you offer a deep dive into what you do, how you do it, and why it matters.

Presentation 130

Presentation Service Product Niche 130

ConversionXL

AUGUST 24, 2021

As you can see, there are many names for marketing managers and many niches for marketing managers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on.

Promote 141

Promote Pitch Campaign Niche 141

Martech

AUGUST 11, 2021

Stories give your brand another angle to social media and maximize impact. It’s a niche tool, but one that complements your marketing intel gleaned from your main social media monitoring tools, so you know the right direction to go. Many brands are all in on “stories” on Instagram, Facebook, and Snapchat – as well they should be.

Angle 134

Angle Drivers/motivators Niche Gaming 134

Search Engine Land

NOVEMBER 1, 2023

These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data. Creating a customized GBP is free and relatively easy. versus "Street."

Sports 113

Sports Angle Click Through Rate Engineering 113

Search Engine Land

JUNE 7, 2024

Apple was simply trying to do its best to help its customers live their best lives. In many ways, this entirely defeats the general purpose of content on your website: to provide information relevant to your specific users or customers, potential or current. Yet, that was seemingly not Apple’s primary goal in creating the iPhone.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Search Engine Land

JULY 17, 2023

Companies operating in this niche could create topics around real estate investments and sub-letting opportunities because holiday homeowners could use these houses to earn money on the side. The good news is that every niche can use tangential content. Surveying your customers. Main topic: Holiday home.

Niche 91

Niche Real Estate Angle Consult 91

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Now, you can approach this from several different angles. Are real estate agents and realtors the same thing? Short answer: No. Theyre similar but different. One of those rewards?

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Sales Hacker

DECEMBER 18, 2020

Focusing on overcoming sales objections is likely holding you back and poisoning your customer relationships. They might also prepare new scripts and new angles of conversation that allow salespeople to completely avoid these objections in the first place. Did you know that 79% of customers prefer salespeople who act as advisors?

Objection handling 131

Objection handling Prospecting Angle Niche 131

ConversionXL

JUNE 23, 2020

A study done by Nielson suggests that native advertising can generate up to an 82% increase in “brand lift,” a positive shift in customer awareness with a brand. Compared to a search or display ad, advertorials offer more room to connect with customers. Define your angle. Define your angle. Write like the publisher.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

JULY 23, 2020

Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers. Facebook Groups allow our audience to connect with each other and have valuable discussions. View examples here and here.).

Angle 100

Angle Launch Niche Promote 100

Hubspot

AUGUST 19, 2019

Find a unique angle that others aren't writing about. What he found was that even in specific niches like online advertising, there's a ton of opportunity for innovation when creating specific, targeted content. Content marketing can lower your cost-per-customer acquisition. One story can have value to many personas.

Campaign 78

Campaign Niche Angle Promote 78

ConversionXL

NOVEMBER 28, 2022

By installing the TikTok Pixel on its website, Nolan Bros was also able to create a custom audience to retarget users who had browsed a product page in the past 180 days but not converted. For example, Nolan Bros’ ad starts with a customer trying on sunglasses and talking to the camera. click-through rate, of which 3.4%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JUNE 14, 2021

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). The basics are important (e.g.,

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Hubspot

JUNE 26, 2020

Aside from optimizing your content by filling in descriptions, you can also customize your video or channel by assigning keywords related to your niche or industry. By filling out your descriptions concisely and informatively, you increase the chance of internet users finding you when they search for content related to your channel's.

Angle 101

Angle Promote Niche Engineering 101

Search Engine Land

OCTOBER 31, 2023

Generating landing page copy, titles and meta descriptions Creating compelling landing page copy and meta descriptions is crucial for SEO and converting traffic to customers. It cannot fully understand intricate or niche topics, leading to shallow and inaccurate content.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Hubspot

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. Podcast listening is more prevalent among younger Americans. Edison Research ).

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

ConversionXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. The right idea should unite your mission with what your customers want to achieve. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Search Engine Land

AUGUST 15, 2023

A mapping exercise of your competitors and their ideal customer profiles should show you the blue sky available. You’ll either get your angle validated or get surprising insights that help you produce distinctive content that connects in a way your competitors aren’t. Take the findings of your research to them and ask what they think.

Angle 88

Angle CRM Niche Clients 88

Salesforce

JULY 14, 2022

Learn how Salesforce helps your business build stronger customer relationships. Segmented customer journeys are well used in the world of commerce. Still, in going through my brain tumor journey firsthand, I got to experience the impact an intuitive, empathetic customer journey can have on someone’s life. DISCOVER MORE.

UX 98

UX Hospitality Consult Teamwork 98

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. A detailed buyer persona helps us find out what gets our customer base going; what makes them tick, what they might need, and what they presently face. The first thing we do to get them working from the same page is identify our Ideal Customer Profile (ICP).

Objectives and Key Results 91

Objectives and Key Results Niche Sales CRM 91

Beeketing

MAY 5, 2021

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. Let’s say, for example, that a prospective customer is interested in a product and sees that only 5 units are left in stock. After all, if existing customers are vouching for a product or service, it should be good.

Conversion 98

Conversion Retail Angle Prospecting 98

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. A blog can delight existing customers with fresh content for repeat business or referrals. Custom content influences 61% of consumers ( Dragon Search Marketing ).

Campaign 101

Campaign B2B Lead generation CTR 101

Hubspot

FEBRUARY 19, 2014

First are your customers. Let''s say your first idea is "15 Social Media Tips and Tricks for Beginners" -- you can change that topic to more niche ones like "15 Pinterest Tips and Tricks for Beginners" or "15 Facebook Tips and Tricks for Beginners". 7) Remove titles that don''t solve for your customers or audience.

Angle 78

Angle Niche Follow-up Strategize 78

Search Engine Land

MARCH 13, 2024

Leverage customer feedback: Pay attention to feedback from your customers, whether through surveys, reviews or direct communication. This can help you provide more in-depth information or approach the topic from a different angle. This can provide valuable insights into their interests and needs.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

Hubspot

NOVEMBER 19, 2024

If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth. The idea behind a micro trend is that it’s a smaller, niche trend that may start or grow within a community. Trend forecasting keeps consumers happy and businesses relevant.

CRM 36

CRM Strategic planning Strategize Angle 36

Sales Hacker

DECEMBER 3, 2018

Outreach triples the productivity of sales teams and empowers them to drive predictable and measurable revenue growth by prioritizing the right activities and scaling customer engagement with intelligent automation. Outreach makes customer facing teams more effective and approves visibility into what really drives results.

Product 75

Product Angle Objectives and Key Results Sales 75

Hubspot

JANUARY 12, 2015

HubSpot customers, you can use Social Inbox for this, too.). Just ask the community for ideas and you''ll see lots of them coming from bloggers from your niche and outside of it (which is even better for finding unique perspective). 2) Write down your blog post as soon as you feel inspired. This is very important.

Angle 78

Angle Niche Drivers/motivators Start-ups 78

Hubspot

DECEMBER 22, 2020

Specific keyword angles. In fact, I've talked about this extensively with Chris Walker on the state of demand generation podcast — stop creating content purely for lead generation , and instead focus on educating a niche audience. Which keywords drive the longest LTV customers? Keywords and topics. Landing page variations.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

MAY 17, 2023

They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. With the ContentSprout topic generator, you enter the niche (e.g., Most people stick with a generic schema and avoid anything custom. golf”) and get categories, sub-categories, and clusters.

Sports 101

Sports Objectives and Key Results Angle Engineering 101

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Chances are, you’ll run into tons of HubSpotters and HubSpot customers in this group too! 3) eMarketing Association Network.

Networking 78

Networking Non-Profits Angle B2B 78

Beeketing

MAY 3, 2021

eCommerce SEO allows business owners to earn free leads, which have a high probability of converting into high-value customers. Especially when amends, changes, or customization is required. So the visitors that land on the web page have a high intent to convert into customers. . Fixes and repairs. . Product roundups.

Growth 52

Growth Niche Angle Pitch 52

Hubspot

DECEMBER 11, 2015

Phrases that are closely related to your niche and have good search volume. If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. If you're not a HubSpot customer, you can check out Keyword Planner to uncover this information. Related keywords.

Niche 53

Niche Angle Click Through Rate Technique 53