Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. If your brand lacks a strong public-facing human element, it’s harder for new customers to build trust and for existing customers to keep it. What might this look like?

Angle 136

Angle Consult Trust Education 136

Hubspot

FEBRUARY 26, 2020

Local PR is about building brand awareness and creating positive and engaging customer relationships within a business's community. Local PR comes with its own set of unique benefits: it's easier than a national campaign, less expensive, and targets physically-accessible customers. Find the Local Angle. Host Local Events.

Angle 100

Angle Manufacturing Non-Profits Education 100

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

Campaign 109

Campaign Objectives and Key Results Angle Promote 109

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. But a marketing manager needs to go beyond knowing the demographics profile of the target customer.

Promote 141

Promote Pitch Campaign Niche 141

ConversionXL

NOVEMBER 28, 2022

By installing the TikTok Pixel on its website, Nolan Bros was also able to create a custom audience to retarget users who had browsed a product page in the past 180 days but not converted. For example, Nolan Bros’ ad starts with a customer trying on sunglasses and talking to the camera. Watch Now” promotes urgency.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

NOVEMBER 20, 2018

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. Businesses need customer personas. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.

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Customers SQL Angle Contact 78

Hubspot

APRIL 17, 2020

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." Ultimately, offering content that's accessible and valuable to the customer piques their interest in your product or service, and builds your reputation.

Angle 101

Angle X-functional Technique Campaign 101

Martech

FEBRUARY 23, 2023

Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. Last year Acura had a campaign on Decentraland featuring a virtual showroom and NFT promotion. Toyota is the latest carmaker to use a virtual experience for marketing. Get MarTech! In your inbox.

Launch 109

Launch Angle Drivers/motivators Education 109

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). A study done by Nielson suggests that native advertising can generate up to an 82% increase in “brand lift,” a positive shift in customer awareness with a brand.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

MARCH 4, 2020

Email marketing works for companies with customers all over the globe, like BuzzFeed and Uber , two huge companies that have invested in an impressive email strategy. Customers are right in your area, and to make sales, you have to focus on locality. Include a promotion in your email. Crazy, right? Local email marketing ideas.

Angle 97

Angle Click Through Rate Promote Start-ups 97

ConversionXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. The right idea should unite your mission with what your customers want to achieve. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". Picking thought leadership angles that have high search volume might help you build content that's SEO friendly. You can start by promoting content on your company’s social media channels or through targeted outreach.

Referrals 101

Referrals Angle Promote Engineering 101

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Customer support to address customer queries and ensure adoption.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Hubspot

JULY 23, 2020

Businesses who center a Group around their brand or industry can build a community around it — making our brand and products even more valuable to potential customers. At Facebook’s F8 conference in 2019, Mark Zuckerberg announced their plan to really focus on supporting and promoting Groups going forward.

Angle 100

Angle Launch Niche Promote 100

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 116

Promote B2B Follow-up Angle 116

Hubspot

AUGUST 5, 2020

It allows for marketers to conceptualize a timeline for future releases based on customer segments. First, identify the challenges your customers are facing. Do this by referring to your buyer persona and researching the current market as well as gathering feedback from current customers. Upstream Marketing.

CRM 101

CRM Angle Click Through Rate Campaign 101

Hubspot

AUGUST 5, 2020

It allows for marketers to conceptualize a timeline for future releases based on customer segments. First, identify the challenges your customers are facing. Do this by referring to your buyer persona and researching the current market as well as gathering feedback from current customers. Upstream Marketing.

CRM 100

CRM Angle Click Through Rate Campaign 100

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. It’s always about a complex strategy to address the needs of each potential customer at each stage of their lifecycle in your pipeline. You can even convert them into paying customers in the long run.

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B2B Gaming Niche Appointment 122

Search Engine Land

MAY 4, 2023

Providing you aren’t selling a one-and-done good or service (and yes, those do exist), any marketer who is worth their weight will tell you that a repeat customer is better than a one-time customer. Think of it from a lifetime value (LTV) angle. To segregate customers, set a parameter of duration (i.e.,

Campaign 89

Campaign Angle UX CRM 89

Search Engine Land

NOVEMBER 1, 2023

These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data. Creating a customized GBP is free and relatively easy. versus "Street."

Sports 113

Sports Angle Click Through Rate Engineering 113

Hubspot

JUNE 26, 2020

For example, if you post a well-made explainer which gets high views and sees high average view times, and then post a product promotion that gets lower views, this might mean that your fans prefer to learn more about your brand through the explainer format rather than an over-promotional one.

Angle 101

Angle Promote Niche Engineering 101

ConversionXL

MARCH 14, 2017

Buyer personas are a research-based model that attempts to represent to a degree of accuracy how your customer buys, thinks, behaves, etc. You generally use this either to match your marketing communications and messaging strategy with what aligns to your customer profile, or to fuel product design and development decisions.

Promote 99

Promote A/B testing Represent Angle 99

Martech

JULY 11, 2023

One key challenge is how to customize your message to each user base. AI can help you with the last mile of your creative AI is great at generating keywords, headlines and even helping you brainstorm some creative angles for your messaging.

Angle 81

Angle Promote Drivers/motivators Strategize 81

Search Engine Land

OCTOBER 31, 2023

Generating landing page copy, titles and meta descriptions Creating compelling landing page copy and meta descriptions is crucial for SEO and converting traffic to customers. Leaning too heavily on technology can undermine quality, customer trust and employee morale, as AI lacks humans' creativity, adaptability and nuanced decision-making.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Lead Fuze

FEBRUARY 25, 2022

And leveraging customer data for lead generation is one of the most potent weapons marketers can utilize to grow their business. . Be it email marketing, social media campaigns, or paid promotions, marketers leave no stone unturned to generate leads for their company. . Why Should You Use Customer Data for Lead Generation? .

Lead generation 52

Lead generation Customers Angle Campaign 52

Sales Pop!

MAY 14, 2024

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Use customer feedback, surveys, and market research to pinpoint these feelings. High-quality, authentic testimonials can resonate more deeply with your audience than any self-promotion. SEO plays a crucial role here, too.

Presentation 130

Presentation Service Product Niche 130

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. As a [nationality/cultural background], explain the cultural significance of [custom/tradition]. How would you approach it? .”

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Salesforce

OCTOBER 7, 2021

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Make sure customers’ items are saved to their carts in case they leave your site.

Retail 96

Retail A/B testing Angle Campaign 96

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

Niche 133

Niche B2B Manufacturing Education 133

Hubspot

OCTOBER 30, 2013

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. The EHL Consulting Group is promoting Giving Tuesday in the city of Philadelphia with the hashtag #GivingTuesdayPHL. 3) Encourage customers to participate.

Sports 78

Sports Angle Consult Networking 78

Hubspot

JANUARY 18, 2018

Looking at your business from different angles gives you new insights. For instance, if you are trying to boost sales for multiple products on your ecommerce site, why not track how many customers purchase a top-selling product from two different categories?

Angle 101

Angle Pipeline Sales Sports 101

KO Advantage Group

JUNE 11, 2018

It is important to constantly source new leads from every angle you have access to. Salesforce reminds us that customer and employee referrals had a 3.63 We must stay away from relying on others to promote our company because while over 80% of satisfied customers say they’re willing to make referrals, only about 20% actually do so.

Referrals 108

Referrals Angle Clients Promote 108

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Instead of subscribers reading about a car design, images of the car from different angles can help them understand. For audio-related promotions (e.g. Audio in emails.

Real Estate 118

Real Estate User Experience Clients Angle 118

Heinz Marketing

MAY 29, 2023

The amount of time it takes that buyer in the decision making process to engage with the seller, the number of buyers involved in the decision making process… I think we’ve looked at the complexity from that angle quite a lot and that it’s important to look at it from that angle. Spencer: Yeah. Matt: Awesome. Matt: You too.

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Pipeline Angle Sales Trust 105

Hubspot

MARCH 28, 2012

6) Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address. 7) Add an email signup call-to-action as a custom tab on your Facebook page. 8) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source.

Promote 78

Promote Angle Contact Campaign 78

Heinz Marketing

FEBRUARY 22, 2023

To fully understand and optimize email deliverability, you need to tackle it from multiple angles – your audience and how you’re building and segmenting your list; your content and what you are sending; and finally your systems and tech that supports your email delivery. so that you can understand where you are today.

Angle 104

Angle Campaign Follow-up Start-ups 104

Hubspot

OCTOBER 11, 2019

To truly delight your customers, it's critical you reduce friction by implementing a strategy to align your sales and marketing teams.". Why do customers choose not to buy from them? Sales reps have the best pulse on what's happening with customers. Conduct customer interviews. What channels are they selling through?

Angle 98

Angle Technique Pipeline CRM 98