ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). But there are other ways to stand out. Take ConvertKit , for example.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Highspot

FEBRUARY 20, 2025

Product training techniques like gamification keep teams motivated. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Up-to-date, ongoing training also helps consistently spread brand awareness through all external materials and pitch decks.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

ConversionXL

OCTOBER 7, 2022

It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. However, once you have historical data to work with, don’t get hung up on what others are doing. Can you lower costs by removing steps to market or sell your product (e.g.,

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Sales Hacker

MARCH 25, 2019

A daily sales huddle (also known as a stand-up meeting) is a mandatory meeting that is held every day with the entire sales team. Motivate the team to succeed. If you’re doing it right, the huddle should inspire and motivate the team to start the day strong. Plus, an early morning meeting cuts into prime selling hours less.

Education 106

Education Drivers/motivators Objectives and Key Results Sales 106

Sales Hacker

APRIL 22, 2022

What a QBR isn’t: QBRs are sometimes treated as another routine stand-up meeting with the team wherein there are updates given and some roadblocks are addressed. Some misguided leaders also treat QBRs as a chance to review every mistake made, or motivate their teams. Are the new hires ramped up already? isn’t criticism.

Objectives and Key Results 114

Objectives and Key Results Quota Sales Commission 114

Salesforce

MARCH 28, 2022

It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational and, well, sticky. Your mission statement takes a more visionary angle. Is your audience made up of c-level execs and requires a more serious tone? Ultimately, it makes customers want to buy your product. What are your core beliefs?

Electricity 98

Electricity Angle Pitch Campaign 98

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Measure your results.

Promote 141

Promote Pitch Campaign Niche 141

Hubspot

JUNE 14, 2018

To use human-centered design for your creative process, you must know your consumer deeply, empathize with a real problem they face, and come up with solutions they’d embrace. Unlike your boss in the first example, the HelloFresh founders didn’t come up with an idea unrelated to real consumer’s actual needs. What makes them frustrated?

Product 101

Product Angle Gaming Pitch 101

Hubspot

OCTOBER 11, 2019

When you're experiencing slow business, it can free up your time to address weaknesses and focus on prospecting and connecting with potential leads. If you own a company that sells patio furniture or swimming pool accessories, for instance, it makes sense there will be times throughout the year that are slower than others.

Angle 98

Angle Technique Pipeline CRM 98

ClickFunnels

JANUARY 1, 2023

The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. To sell, you need to know who you’re talking to. These questions will give you valuable insights into who your target audience really is, what motivates them, and how to talk to them. It wouldn’t work.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Hubspot

NOVEMBER 8, 2021

I'll preface these tips by mentioning that many sales teams struggle to hit quota during the holiday season — and those issues come from a lot of different angles, including: It's a shorter quarter with weeks-long holidays for prospects. Before the holidays, host a training session to orient your team on selling LTOs effectively.

Quota 99

Quota Angle Price Prospecting 99

Sales Hacker

AUGUST 24, 2022

I’ve always been intrinsically motivated by helping others. As with all things in my career, I’ve always looked at goals with the angle of, “How do we get there faster and in a bigger way than I have before? That is not a reason to give up. That is not a reason to give up. Learn more here.).

Intrinsic 112

Intrinsic Networking Angle Sales 112

ConversionXL

MAY 14, 2014

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

Hubspot

NOVEMBER 4, 2016

These templates make it easy to keep track of what your audience is motivated by and searching for. Even though you’re not selling the infographic, if you’re using this content to attract potential customers, you’ll want to keep their objectives and motivators in mind. 2) HubSpot’s Free Buyer Persona Templates. 2) Google Trends.

Angle 78

Angle Objectives and Key Results Engineering Drivers/motivators 78

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. Leading product marketers never stop researching and asking questions to help their companies sell products and grow. And nobody wants that.:

Product 127

Product E-commerce Strategize B2B 127

Sales Hacker

FEBRUARY 22, 2021

The most obvious is to ensure that salespeople are exceptionally familiar with the product they’re selling and how each customer will use it to overcome their unique pain points. If you consistently create content that other sites are motivated to reference, you’re doing a world of good for your blog post’s search engine ranking.

Process 111

Process Niche Angle Sales 111

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 117

A/B testing Campaign Retail Angle 117

Hubspot

SEPTEMBER 24, 2018

It went on to sell more than eight million copies. Moreover, it’ll inform the psychological triggers -- the words and angles — you use to compel prospects to buy things. The curious individual is motivated to obtain the missing information to reduce or eliminate the feeling of deprivation.”. It’ll change the way you write copy.

Electricity 78

Electricity Angle Price Campaign 78

ConversionXL

NOVEMBER 9, 2012

the last example shows 10% off prices by default (which you only get if you pay a year up-front). Since everybody always wants to know the prices – perhaps you should, especially if you sell commodities. Another study backs this up and says it’s mostly iPhone users that do so. So what will the user do?

Retail 109

Retail Price Real Estate Angle 109

SaaStr

JULY 11, 2023

The Tech Press Grew Up Enterprise and SaaS are no longer new and exciting industries that the press are jumping to cover – they’re mainstays, one of the few stable parts of a relatively chaotic tech industry. This is actually a huge boon for any company that has really great metrics that they’re able to back up!

Angle 79

Angle Pitch Strategic planning Drivers/motivators 79

ConversionXL

SEPTEMBER 30, 2020

Make a strong first impression after sign-up. The moment a user starts their trial (even when still on your sign-up page), design, flow, loading speed —everything is center stage. BambooHR called me personally within 45 minutes of signing up for a trial. Someone signed up. 9 ways to optimize your SaaS trial. That’s okay.

Customers 121

Customers Price Education Start-ups 121

ConversionXL

SEPTEMBER 5, 2019

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). I wanted to see if plotting it would clear things up.

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

OCTOBER 1, 2015

Some involve small start-ups going from rags to riches with one great idea. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. As for customer LTV — it, too, went up. Others are displays of true grit.

Angle 78

Angle Campaign Gaming Networking 78

Sales Hacker

DECEMBER 28, 2018

They have insightful sessions that provide both a wide-angle look and in-depth tactical solutions for the top challenges facing sales teams. The best part was talking with the fired-up CS community about winning customers for life!” – Team Wootric. And they end the day with happy hours, so gear up. TOPO Sales Summit.

Education 86

Education Angle Networking Sales 86

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy. Benefits of Livestreaming.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

MAY 12, 2022

It helps you connect with customers, become more visible in your industry, shape your reputation, leave a lasting impression during online and in-person networking, and sell more to target prospects. Differentiation is half the battle with a new product or service, and people often associate a start-up with its founder.

Follow-up 95

Follow-up Transportation Networking Angle 95

ConversionXL

MARCH 7, 2017

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. Essentially, personas were largely a parody of themselves, with made up data (or irrelevant data like the eye color of a persona). I wanted to see if plotting it would clear things up.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

MAY 31, 2022

That's why several companies incorporate experience-rooted, competency-based interview questions into their interview processes — allowing potential employees to back up their personal claims with professional proof. I was working on a deal to sell a curriculum scheduling software to a community college. Example Answer. "I

Angle 83

Angle Construction Start-ups Presentation 83

Partners in Excellence

MARCH 4, 2024

One of my most important meetings is our monthly conversation, “Trying To Solve The Selling Problems Of The World.” This is a personal essay and it was written as a follow-up to a challenge that my close friend Dave Brock posed to me in our monthly conversation. Look around you for a moment. Are you sitting on a chair?

Sell 77

Sell Consult Angle Clients 77

Search Engine Land

FEBRUARY 15, 2023

Those platforms collect inventory from publishers and sell it to advertisers. An exchange is a platform that allows publishers and advertisers to buy and sell ad inventory from multiple networks. An ad exchange is like the stock exchange itself, allowing you to buy or sell stock in an open market.” It is not an intermediary.

Gaming 84

Gaming Networking Campaign Angle 84

Search Engine Land

JULY 17, 2023

You’ll become familiar with your customer’s expectations, pain points and motivations. Act as a psychologist…” This first sentence helps Bard behave as a psychologist and sets up the context in which we will operate from now on. This part of the sentence opens up the AI attitude in preparation for what comes next.

Niche 91

Niche Real Estate Angle Consult 91

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. For example, let’s say you’re a retailer that sells outerwear.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Hubspot

SEPTEMBER 5, 2019

If you're anything like me, you're probably thinking, "A good team consists of people who feel their work is purposeful, and are motivated by similar rewards.". They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities?

Hospitality 78

Hospitality Cross-sell Angle Growth 78

Search Engine Land

JULY 11, 2023

Campaign structure There’s many ways to build your Performance Max campaigns for Q4, but any decisions will revolve around these three factors: The number of products or SKUs you sell. If you sell T-shirts and they’re doing well, you want to try to do even better. Allotted budgets for different products or categories.

Campaign 66

Campaign Price Retail Up-sell 66

Hubspot

FEBRUARY 21, 2018

It is not the photographs themselves that stir up these emotions, but rather the memories and aspirations we associate with them. Motivate or inspire your followers. Consider restaging the same photo a few times, to play with negative space, as well as different angles and different depths. They can: Educate your followers.

Sell 78

Sell Transportation Angle Entertainment 78

Hubspot

APRIL 18, 2012

These people are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. They may just end up browsing through your website and missing your beautifully targeted persona pages!

A/B testing 78

A/B testing Angle Up-sell Campaign 78

Sales Hacker

APRIL 1, 2025

Uh, I’ve got a fantastic guest lined up today. Um, and it just, just doesn’t, doesn’t pass, you know, it doesn’t get the energy up. It wasn’t to beat you up, it wasn’t to to [00:13:00] do an inspection, though there was some inspection. Super excited for this one. Hayden, welcome.

GTM 62

GTM Up-sell Start-ups Gaming 62