Remove Appointment Remove Finance Remove Trust
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The Complete Guide to Cold Call Scripts

Veloxy

This is a huge step towards gaining trust and building rapport. This is an easy way to build trust right off the bat. Something you can also do to boost the likelihood that your follow-up appointment will actually happen is to send a calendar invite. The second thing it does is tell the customer you value their time.

Cold Call 298
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Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. The result?

Finance 78
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Lending Tree’s new marketing chief says customer experience is king

Martech

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Congratulations on your recent appointment, and how was the role of chief marketing and customer experience officer created at LendingTree? As a result of that, people don’t know who or what to trust.

Finance 114
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Selling Just Got Even Harder With Economic Uncertainty (Money Monday)

Sales Gravy

Mistakes can put their business, company, career, finances, or family at risk. If they dont trust you, they will not buy from you. Nor are there mystical Jedi mind tricks that will help you set appointments on prospecting calls, handle objections, or close the deal in this environment. Ive got some harsh news for you.

Sell 54
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3 tips to tackle the annual marketing budget challenge

Martech

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 126
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Sell Your Perspective with Questions

Sales Pop!

Assumptions are the worst possible tactic, so how do you uncover everything you need to know to maintain professionalism, establish trust, and have the person convey what you need to know to make a desirable sale? Research the top three competitors of each upcoming appointment to sound credible. Were you too pushy for the sale?

Sell 173
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How marketers can reinvent the IT-marketing dynamics

Martech

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Are you ready for that meeting?

Finance 138