Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”). Many people worry about duplicate content when creating many service area pages.

Service 100

Service Trust Clients Cross-sell 100

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. Competition is everywhere in search.

Strategize 115

Strategize Niche Angle UX 115

Search Engine Land

MAY 6, 2024

By analyzing metrics, keywords, competitive landscape and user paths, you can identify opportunities to improve targeting, messaging, budgets and overall campaign performance. In another example, let’s look at cost-per-conversion. If a campaign has a high overall cost-per-conversion you may be inclined to turn it off.

CTR 85

CTR Objectives and Key Results Click Through Rate Campaign 85

Salesforce

APRIL 24, 2024

Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.

Customers 124

Customers Transportation Government UX 124

Search Engine Land

MAY 6, 2024

The key lies in creating proper 301- redirects. For every URL that ceases to exist, causing a 404 error, you risk losing organic rankings and precious traffic. The more you can do to retain your original URL structure and minimize the number of 301 redirects you need, the less likely your pages are to drop from Google’s index.

Drivers/motivators 121

Drivers/motivators Meeting Launch Referrals 121

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 103

CTR Real Estate Legal Clients 103

Search Engine Land

MAY 2, 2024

They tried YouTube video ads once and didn’t see the value. Let’s tackle these objections in turn, and I’ll provide you with some strategies to overcome them. Let’s tackle these objections in turn, and I’ll provide you with some strategies to overcome them. In 2023, YouTube’s global advertising revenues rose to $31.51

Campaign 102

Campaign High impact Clients Growth 102

Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. There are a few key factors to keep in mind: When was the training content created and is it up to date?

Education 105

Education Entertainment Networking Legal 105

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. This last one is a biggie.

B2B 123

B2B Cross-sell Pharmaceutical Account management 123

Salesforce

JANUARY 2, 2024

he was met with so many barriers, including computing limitations and cost. But, with better access and more choices, AI implementation has become less an abstract vision for the future, and more akin to a New Year’s resolution — you know you should do it, if only you could get started. Artificial intelligence isn’t new.

Government 115

Government Trust Technology Technology 115

Search Engine Land

APRIL 10, 2024

The updates for 2024 have now been announced – and below is a summary of all the changes you should be aware of. Moving forward, you will need to use the structured title [structured_title] attribute and the structured description [structured_description] attribute when using AI-generated titles and descriptions in your product data.

Product 117

Product Government Finance Price 117

Partners in Excellence

MAY 7, 2024

“What work are you referring to?” How will they use the time you are freeing up?” How much is it costing them–lost revenue, lost customers, lost opportunity, excessive costs? ” “They help improve our customers’ productivity and efficiency… ” one of the sellers said.

Start-ups 118

Start-ups Up-sell Conversion Product 118

Partners in Excellence

DECEMBER 19, 2023

As sellers, we always talk about the importance of our “Unique Value Proposition.” ” For decades, we have thought about our value proposition in the context of our products/solutions. Some of the more advanced sellers look at the value created/realized by these solutions.

X-functional 129

X-functional Price Presentation Product 129

Martech

OCTOBER 23, 2023

With fewer advertisers in the market, their brand messaging stood out more, resulting in a higher recall value, ensuring that when consumers are ready to spend again, these brands are top-of-mind. If they do have the finances, they want value before they’ll be ready to execute a purchase.

Finance 123

Finance Trust Market share Strategize 123

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue. Why did we choose these KPIs?

Product 129

Product Contract Drivers/motivators SQL 129

Search Engine Land

DECEMBER 4, 2023

Creating awareness with B2B buyers has never been more important. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift.

B2B 114

B2B Represent Campaign Strategize 114

Martech

MARCH 13, 2024

However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. Using AI to increase the predictive value and decrease the size of customer surveys Two major issues associated with surveys are dubious predictive value and responder fatigue due to size.

Drivers/motivators 115

Drivers/motivators Customers Technique Engineering 115

Search Engine Land

SEPTEMBER 1, 2023

Technically speaking, results are possible within days if you get content live and indexed quickly. With structured operational processes, you ensure that you have the maximum impact with minimum time and resources. Use the following steps to help you turn your SEO team into a secret weapon that grows the business.

CTR 128

CTR X-functional Profit margin Contract 128

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Let’s look at five vital SEO business insights in 2024 to help you get a bird’s eye view of what to expect. for employees.

Transportation 121

Transportation Sports User Experience Technology 121

Martech

APRIL 19, 2024

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. For example, during downturns, consumers often prioritize value and practicality. Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions.

Retail 112

Retail Campaign Strategize Strategic planning 112

Partners in Excellence

MAY 15, 2024

I suspect it’s trite to say, every leader wants to create a high performance organization or that people want to be part of high performing organizations. There must be something more to creating and sustaining a high performance organization. But what does it mean to be a high performing organization?

GTM 68

GTM Quota Technology Technology 68

SaaStr

MAY 8, 2024

You were supposed to change the world and be utterly disruptive to succeed. If you compare your company to two years ago, you have to be twice as efficient. How do you budget this? You have to do zero burn, zero cost budgeting. You have to figure out the absolute best you can do with your budget.

Quota 85

Quota GTM Price Finance 85

Martech

MAY 15, 2024

Are you trying to find that “just right” solution to create the perfect martech stack? Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? Next, how will you determine success?

Contract 56

Contract Objectives and Key Results Technology Technology 56

TrackStreet

APRIL 26, 2024

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. And how can you avoid it? Technological advancements can also contribute to pricing erosion by reducing production costs. This devaluation is called Pricing Erosion.

Price 52

Price Profit margin Strategic partnership Retail 52

Search Engine Land

APRIL 18, 2024

On the one hand, you have benefits like: Improved efficiency. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. On the other hand, you have issues like: Generic content. The risk is on you. Powerful content ideation. Rapid research.

Sports 109

Sports Niche User Experience Gaming 109

Partners in Excellence

AUGUST 7, 2023

I’m amazed at the number of sellers that really don’t believe their value proposition or value creation. They don’t know enough about what I’m trying to achieve to be able to articulate and quantify the value I should expect from their solution. Alternatively, “we reduce costs by Y%.”

X-functional 107

X-functional Pitch Price Customers 107

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. This adds nuance to the existing cost per acquisition or cost per action formula.

Customers 109

Customers Retail Campaign Trust 109

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. How much does YouTube advertising cost?

Objectives and Key Results 108

Objectives and Key Results Campaign Finance Real Estate 108

Martech

DECEMBER 4, 2023

Creating awareness with B2B buyers has never been more important. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Also, review your value proposition. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

B2B 106

B2B Represent Campaign Strategize 106

Heinz Marketing

APRIL 19, 2024

Here, we look at how marketing can play a larger role in customer retention through advanced strategies that keep existing customers engaged, satisfied, and primed for opportunities that increase lifetime value. Here’s why: Cost-Effectiveness: Acquiring new customers is significantly more expensive than retaining existing ones.

B2B 60

B2B Customers Education Entertainment 60

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth.

GTM 120

GTM Market share Growth Technology 120

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. Start creating images now.

Lead generation 110

Lead generation Engineering Technology Technology 110

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. You need something that will hook the prospect enough to make them want to give you their information.

Lead generation 113

Lead generation Campaign SQL CRM 113

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. ” Google’s goal: To create a “more broad price increase.” vs. Google antitrust trial. Juda and Jerry Dischler confirmed this. The DOJ called it “manipulating.”

Click Through Rate 122

Click Through Rate Price User Experience Launch 122

Martech

JANUARY 9, 2024

Today’s brands recognize the value of authenticity and targeted reach for online consumers. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Either way, know what you want to achieve before diving in.

Niche 131

Niche Negotiate Legal Contract 131

Partners in Excellence

FEBRUARY 17, 2024

Missed diagnoses represent a monstrous opportunity to create value with our customers. Missed diagnoses represent a monstrous opportunity to create value with our customers. Missed diagnoses represent step function opportunities in creating value with our customers.

Manufacturing 119

Manufacturing Represent Clients Education 119

ConversionXL

SEPTEMBER 20, 2018

In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. Let me ask you two questions: Would you like to see and use a software product before buying it? Do you agree? Wouldn’t you agree? Wouldn’t you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289