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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. AI technology in marketing must be chosen, implemented and maintained. Workflows become automated.

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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Empowered by AI and adaptable tools, this role isn’t about doing more with less—it’s about achieving agility and precision that only the right technology can provide.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. It means embracing new technologies and methods. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing.

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“AI Is Taking Your Job!!” Ho-Hum, Yawn….

Partners in Excellence

Tractors and related technologies revolutionized farming. Likewise, when we saw assembly lines, mass production, and robots replacing artisans, jobs moved into other parts of the economy. Technology and other advances change how we work, change our jobs, or eliminate our jobs. But let’s look back in history.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Uh, and then ended up kind of finding my way and some of my way into technology. Is there any, I’m sure there’s many, but what are some of the standout lessons that you took from the yogurt business into your career in technology? And after a couple of years, I sold it. Scott Barker: Super cool. Super cool.

GTM 77
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What marketers can learn from manufacturing’s shift to precision CX

Martech

So the biggest obstacle to AI-powered personalization in manufacturing isn’t technology—it’s data. The assembly line revolutionized how we make things. Product data might live in one system, customer history in another and pricing rules in a third. Email: See terms.

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The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove

Martech

They blow up the traditional marketing assembly line, where roles are rigidly defined. Positionless Marketers ensure technology serves the vision, rather than the other way around. 7: Sharpen the saw Technology is evolving fast Positionless Marketers evolve faster.