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Oracle enhances its Unity CDP offering

Martech

In large organizations, sometimes sales doesn’t know who marketing is marketing to, and marketing doesn’t know who sales really wants to sell to. ” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” ” A unified view of B2B buying and selling.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Are you going to ask them to sign up for a demo?

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Could AI be what finally aligns marketing and sales teams?

Martech

Sales reps waste valuable selling time prioritizing accounts, logging activities and crafting follow-ups. Dig deeper: Why AI proficiency is todays must-have marketing skill Process: From handoffs to orchestration Traditional lead management follows a linear assembly line, where marketing: Generates leads.

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What Is a Deal Desk?

Salesforce

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. Sign up now Thanks, you’re subscribed! Step 4: Hand-off and follow-up The Deal Desk then hands the deal off to post-sales teams for implementation.

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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts. Every hour spent doing manual data work was an hour not spent selling. Enter: Project Assembly Line. Not the most scalable approach.

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Sales Role Specialization

Partners in Excellence

Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. Likewise, selling is more complex.

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Start With The Customer

Partners in Excellence

They don’t care about our organizational structure, they don’t care about our selling process or strategies for demand gen. Somehow mechanization, specialization, and efficiency drive our decisions for engaging customers in our selling process. And it may work, or maybe for some time. Inevitably, it doesn’t work.