Martech

AUGUST 12, 2025

Emerging tech products often launch with early excitement but soon hit a wall. This is the gap Geoffrey Moore describes in “ Crossing the Chasm.” Crossing that gap is a product and marketing challenge. Crossing that gap is a product and marketing challenge. It requires more than a set of launch assets.

GTM

Salesforce

JUNE 17, 2025

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. You’ll get quality scores, downloadable results, and the confidence that your agent is ready for launch. This is just the tip of the productivity iceberg. Use filtering settings to customize the display.

Sell

Highspot

AUGUST 11, 2025

Why is sales intelligence so important for B2B sales success? For example, our Initiative Scorecard sheds light on progress of key initiatives, like expansion and cross-sell campaigns and product launches. Scorecards surface what’s working across content, plays, training, and coaching.

GTM

SaaStr

MARCH 2, 2025

.” Growth Tactic #2: The Compound Startup Approach to Product Expansion Rippling has expanded from 4 products to 30+ in just a few years, exemplifying what Parker Conrad calls the “compound startup” approach continuously launching new products to drive expansion. Initially, they had CSMs as the only post-sales resource.

Growth

RingDNA

APRIL 25, 2025

To find out, we launched a major study, analyzing call data from millions of sales calls to uncover the ideal times of day for key sales activities, including the best time to make cold calls. But you should consider, especially if you’re selling SaaS software like we do, experimenting with late afternoon call blitzes to top leads.

Cold Call

Sales Hacker

JULY 1, 2025

With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth. Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster.

GTM

Sales Hacker

JUNE 17, 2025

He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. For new listeners, quick refresher.

GTM

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell

Salesforce

FEBRUARY 21, 2025

Enable businesses to sign up for service through a digital self-service portal that also allows B2B sellers to easily configure, price, and quote orders. Launch products faster. Loyalty programs can also create cross-sell and upsell opportunities. This keeps everyone informed without needing to ask for status updates.

Contract

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. They’re interest-based groups, and some of them are active in niche B2B spaces.

B2B

Sales Hacker

FEBRUARY 24, 2025

B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. Learn from companies winning at YouTube On a list of 12 lessons from the VP of Marketing at Owner, Davids top lesson is that YouTube is ridiculously untapped for B2B. Long-form = higher intent.

B2B

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. So my company Operators Guild or the community is launching its 21st chapter. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. I love that.

GTM

SaaStr

AUGUST 5, 2025

The Correlation in Action: A Timeline Analysis The correlation between these stocks becomes most apparent when examining their price movements since Klaviyo’s public debut: The IPO Honeymoon (September 2023) Klaviyo launched its IPO at $30 per share on September 20, 2023, closing its first trading day at $32.76—a a respectable 9.2%

E-commerce

Salesforce

MARCH 3, 2025

A Deal Desk is a cross-functional team that streamlines the closing of sales complex and non-standard deals, handling everything from quote to cash. For example, a B2B sales rep juggling multiple deals might waste days chasing finance, legal, and management for separate approvals. What size sales teams use Deal Desks?

Legal

Sales Hacker

MAY 30, 2025

Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Launches temporary Stream Teams to tackle GTM priorities. Planning becomes cross-functional by default. Campaigns launch with GTM baked in. An SDR lead. An AE lead.

GTM

Sales Hacker

APRIL 15, 2025

13:55 The Problem with ‘playing it safe’ in B2B marketing. And really the goal is just to reach as many marketers, entrepreneurs, founders, who want to learn about taking the boring out of B2B marketing. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them.

GTM

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers.

Inside sales

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care. They will choose not only when but where to view and engage with your content.

Launch

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). What is AI and how does it help in B2B Marketing? Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. AI content generation tools in B2B have many advantages.

B2B

Martech

OCTOBER 20, 2022

Its customer base includes some 60 million small businesses and it wanted to cross-sell to them. It didn’t need to know everything about those businesses; it was primarily concerned to identify cross-sell triggers. The post Oracle launches industry-specific AI models for its Unity CDP appeared first on MarTech.

Launch

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. Marketing vs. sales.

B2C

Salesforce

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. When its business began in 2004, KIND built a strong B2B distribution model with great success. The next step?

B2B

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages. Content Marketing.

Lead generation

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. With an ELG strategy, you can lean on partners to facilitate warm intros between you and their customers, and you can use second-party data to learn more about who you’re selling to.

GTM

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. They don’t need to be a series or have major orchestration.

Cross-sell

SaaStr

JUNE 19, 2024

In this panel discussion, our group will share exactly how they built and launched frontier AI features, followed by massive adoption. How Sales & CS 4x-ed Glean’s ARR and Top Tips for GTM Cross-Collaboration Strategies with Glean’s VP of Sales and Head of CS. You can join us just for AI Summit or all of Annual.

GTM

SaaStr

MAY 30, 2024

Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software? Sales-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions?

Cross-sell

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. It’s a common noun in B2B. Listen in and/or read along with the transcript below.

Pipeline

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. This includes cross-channel, multi-touch and multi-wave campaigns. Target customers.

E-commerce

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. Today, the best B2B marketers and sales professionals are best because they know what makes a successful customer. To succeed, you need to trust the data and step into predictive sales.

Growth

SaaStr

SEPTEMBER 28, 2023

They offer all the features you need to sell to Enterprise customers. Single sign-on SAML authentication SCIM provisioning for user management You can sell to 20-30-40-person companies all day, but if you want to sell to hundreds of people in a company, you will need this stuff, and WorkOS helps you do it fast. Localize early.

Cross-sell

Sales Hacker

FEBRUARY 7, 2018

Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.

Growth

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. For example, let’s assume you own a B2B SaaS company. New revenue Tracking new revenue is essential for evaluating the success of your efforts in expanding your customer base.

Product

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports

ConversionXL

NOVEMBER 4, 2021

Understand that B2B buyers are still humans. Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. There is no reason why the same shouldn’t apply to B2B customers.

Product

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

B2B