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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground.

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where Can You Apply This Go To Market Strategy? 1) Across regions. Regions often respond with a 1-2 year delay to the US Market.

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The B2B Marketer’s Quick Start Guide: Sales Intelligence

Heinz Marketing

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. Without further ado…. Today’s post is about Sales Intelligence platforms/tools.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing.

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Benchmarks versus Baselines in B2B Marketing

Heinz Marketing

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. Industry benchmarks in B2B marketing must be viewed with pragmatic caution. Market – regulated, SMB, enterprise, government, regional, international. Go to market strategy.

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Business Expansion: Going International In Times Of Crisis

Lead Fuze

Companies are learning that expansion and growth to new territories is never easy, but the coronavirus has provided a wake-up call for them. It’s helpful to do this before a crisis because it will show you what the market may return to or beneficial areas relative to the current situation.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

In this article, I will summarize what I’ve learned about B2B sales outsourcing. Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). W hat is Sales Outsourcing?

B2B 79