Pointclear

JUNE 23, 2015

Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. They know they need sales and marketing to survive, but lack of experience and knowledge in both areas and a hesitancy to hire others to do it stall their growth. available buyers).

Market share 92

Market share Construction B2B Consult 92

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The three “I’s” are critical to success and growth.

B2B 121

B2B E-commerce Sales Growth 121

SaaStr

MARCH 25, 2025

cracked the holy grail of B2B SaaS: natural virality. has built isn’t just a transcription service – it’s a masterclass in bottom-up AI SaaS growth. In the AI era, this might be the new playbook for sustainable SaaS growth. did the opposite. The Viral Loop They Built Into Every Meeting Otter.ai

Meeting 95

Meeting Price Strategize Growth 95

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. AI Agent Revolution Nearly 90% of code at high-growth SaaS companies is now AI-generated, up from 10-15% just 12 months ago.

Government 115

Government Legal Engineering Growth 115

SaaStr

MAY 23, 2025

And more importantly, revenue and user growth that is accelerating at scale. Developer Experience Wins: When developers love using your product, word-of-mouth becomes your primary growth engine. Market Timing: Sometimes the best companies are built during inflection points (mobile subscriptions, AI boom, app store policy changes).

Launch 112

Launch Represent Niche B2B 112

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 100

Growth GTM SQL Strategic partnership 100

SaaStr

JUNE 7, 2025

New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. as of April 2025, the growth trajectory has flattened since late 2024. Even more telling: OpenAI, despite maintaining market leadership at 33.9%, has actually seemingly lost some ground from its peak share levels.

Growth 112

Growth Represent Government Pipeline 112

SaaStr

MARCH 6, 2025

4 Unexpected Learnings from Brex and Plaid’s Presidents: The Enterprise Trap Is Real : Companies often fall into the trap of constantly adding features to close enterprise deals rather than focusing on the core 20% that drives actual growth. Growth is often driven by that core 20% of your product.”

Product 87

Product Finance Trust User Experience 87

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 164

B2B Market share Growth Product 164

Pointclear

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks.

Growth 74

Growth B2B Up-sell Start-ups 74

Heinz Marketing

MARCH 27, 2020

It’s about market share, not even lifetime value (at least not immediately). If you’re a marketer, it’s important to be really clear which stage of company you’re working for. Because if you’re working for a growth-phase company, especially one backed by private equity, you’d do well to get very familiar with EBITDA.

B2B 98

B2B Gaming Growth Market share 98

Search Engine Land

JULY 24, 2024

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. However, as B2B growth advisor Gaetano DiNardi expertly pointed out on LinkedIn , recent spam and core algorithm updates have caught on and often come down hard on get-rich-quick tactics like these.

Gaming 97

Gaming Campaign Referrals Growth 97

Hubspot

AUGUST 20, 2024

Over the last decade in B2B, I’ve been on both sides of the equation as a seller and a buyer, and I can promise you that it’s a huge problem there as well. In the case of something like buying B2B software, consider your budget, the business objective you’re trying to fulfill, integration needs, etc. Break larger decisions into steps.

Conversion 78

Conversion Customers Gambling B2C 78

Sales Hacker

JULY 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Inside a marketing organization with no marketers, just 40 AI agents – an overview of the different agents built out across marketing. Share Tag GTMnow so we can see your takeaways and help amplify them.

Launch 78

Launch GTM SQL CRM 78

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 The “Vibe Coding” Gold Rush is Real The numbers are staggering. 2023 : $2.4M

X-functional 85

X-functional Growth Price B2B 85

SaaStr

MARCH 5, 2025

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team? What’s your unit economics reality?

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

GTM 134

GTM Market share Growth Technology 134

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. And leaders at scale see growth slow as they don’t have a true second product.

Product 138

Product Cross-sell CRM Growth 138

SaaStr

JULY 11, 2025

Recent Expert Takes: The Data Tells a Different Story Recent analyses from investment firms and industry experts reveal that the 40% revenue figure may actually be conservative—Anthropic’s growth trajectory suggests it could be even more competitive than initially apparent. valuation / $1.4B

Strategic partnership 91

Strategic partnership Contract Government Strategize 91

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Search Engine Land

OCTOBER 16, 2023

The full list of finalists Best use of AI technology in search marketing How Brainlabs quadrupled content output and tripled organic Share of Voice for Mars Petcare using AI Closed Loop – How Google’s AI Powered Bidding Drove International Growth for Calendly How Direct Agents Utilized Proprietary Technology To Supercharge Google Ads tCPA Bidding Algorithm (..)

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

MAY 14, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role 4. Irrecoverable opportunity cost: Lost time, lost market share and lost customer momentum that can’t be reclaimed. Adopt the marketing multiplier as your north star for GTM effectiveness. What if buyer intent drops?

GTM 94

GTM Finance Gambling Government 94

SaaStr

AUGUST 13, 2024

Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money. You should determine if you’re gaining or losing market share every month, if you can, every quarter, at minimum. At a bare minimum, you should gain market share.

Growth 122

Growth Quota Niche Finance 122

Martech

APRIL 8, 2024

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: So I see how this can aid B2C marketers, but what about B2B?

B2B 120

B2B B2C Conversion Pitch 120

Martech

SEPTEMBER 26, 2022

Tapping into that growth can be challenging. Just how big is the market size of the fintech industry? billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Generating demand with fintech digital marketing. To do this, you need to identify your fintech market opportunity.

E-commerce 120

E-commerce B2C Finance Referrals 120

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 126

Customers Government Healthcare Hospitality 126

Hubspot

DECEMBER 23, 2020

Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over time. Each comes with their own unique market approach. Growth trends — Is the company growing, downsizing or maintaining its current market position? Improved market targeting.

Manufacturing 101

Manufacturing Non-Profits Cold Call B2C 101

Lead Fuze

OCTOBER 4, 2023

Ever wondered how to win the high-stakes game of B2B marketing? Imagine you’re a player in an intense chess match, but instead of just relying on your wits, there’s a secret weapon at your disposal – b2b ai. But what if we told you there’s more than meets the eye with b2b ai?

Technology 52

Technology Technology B2B Lead generation 52

Score More Sales

DECEMBER 22, 2011

Refine B2B Sales Process in 2012 With Tools and Attitude. There are lots of reasons for these conversations – many companies annually have them as part of their growth plan. Sales are Down or Flat and Need to be Bigger – Our sales are lower instead of staying on our growth path. Talking or Writing Too Much in B2B Sales.

B2B 62

B2B Process CRM Consult 62

Martech

JULY 3, 2023

Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. Of course marketing budgets will fluctuate.

Go To Market 114

Go To Market GTM Strategize Growth 114

Hubspot

FEBRUARY 25, 2011

As maximizing lead flow is on every inbound marketer’s mind, yesterday we hosted a webinar that directly tackled this popular topic. Tim Ash, the President and CEO of SiteTuners.com and Mike Volpe, HubSpot’s VP of Marketing, shared some website practices that improve visitor-to-lead conversion rates.

Growth 70

Growth B2C Territory Referrals 70

Search Engine Land

OCTOBER 17, 2023

Consider a blog on why {client} customer service is key to their growth. Capterra and sites like G2 are super-useful for B2B and SaaS companies. Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ).

Angle 117

Angle Territory Strategic planning Strategize 117

SaaStr

SEPTEMBER 1, 2023

Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share. Shopify is also one of Klaviyo’s largest shareholders and has a deep revenue sharing agreement, so the companies are closely linked.

Retail 113

Retail Market share B2B Campaign 113

SaaStr

JULY 29, 2021

SAN FRANCISCO, CA – June 22nd, 2021 – SaaStr Annual , the world’s largest non-vendor B2B software conference, is proud to announce that SalesLoft will be joining the conference this year as a partner exhibiting the first ecosystem in the conference’s history. SalesLoft, the First Ecosystem Partner of SaaStr Annual 2021 Conference .

Promote 109

Promote Government Contract B2B 109

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

Search Engine Land

NOVEMBER 18, 2022

I've seen this a lot over the years and not just in recessions: marketers who react to surface-level metrics without understanding actual business impact make poor budget decisions. If you haven’t synced your marketing data with your CRM data, it’s high time to get that nailed down. What to do instead.

CTR 114

CTR Campaign B2B CRM 114