Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? And yes, while niche content traffic may be low, conversions can be high. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 124

B2B Gaming Niche Appointment 124

Sales Hacker

DECEMBER 21, 2020

Businesses in all niches were forced to reconsider their models and seek additional profit streams online. Tips for B2B Lead Generation. Strategize your marketing efforts. Finding out what makes them tick is the one thing that will help you reach and exceed your B2B lead generation goals. Do some planning.

Lead generation 116

Lead generation B2B Niche Promote 116

SaaStr

APRIL 30, 2025

market cap (12x ARR) This is what a 12x ARR vertical B2B leader looks like today. Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche. Real Seasonality in Business, With Q2 The Big Boost Is seasonality real in SaaS and B2B? 5 Interesting Learnings: 1. Yes, it can be.

Non-Profits 57

Non-Profits Strategic partnership Drivers/motivators Strategize 57

Martech

DECEMBER 16, 2024

Dig deeper: Why personality data is key to scalable B2B marketing The ability to build a brand that machines confidently understand and perceive as credible will soon be paramount. Branded niche content Develop niche content tailored to your funnel. This is a multidimensional grid designed to guide strategic thinking.

Engineering 117

Engineering Niche Technology Technology 117

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

B2B 87

B2B Niche Pharmaceutical Healthcare 87

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Heinz Marketing

AUGUST 28, 2023

Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2B marketing? Are they market leaders, challengers, or niche players? This helps you refine your own audience targeting.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

JUNE 20, 2023

Chances are that many B2B businesses can make similar claims. Example: Get a list of tips from an expert targeted to help hay fever sufferers (niche audience/modifier) get a better night's sleep (core topic/target) during a particularly bad high pollen count period (relevance).

Strategize 89

Strategize Referrals User Experience Niche 89

Score More Sales

AUGUST 11, 2011

Others are strategizing on and successfully growing revenues. Clarify who it is that you serve – Niche 1 could be doctors. Niche 2 could be administrators. Each niche is different and needs special messaging. Keep the niches you work with separate for a concise message. by Lori Richardson on August 11, 2011.

Niche 103

Niche Strategize Cross-sell Referrals 103

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? Treat them as partners.

Niche 137

Niche Negotiate Contract Legal 137

Highspot

DECEMBER 19, 2024

Consider this: According to McKinsey, more than half (54%) of B2B decision-makers say they would abandon a purchase or switch suppliers after experiencing a poor omnichannel experience. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them. And today, thats not an easy task.

GTM 52

GTM Niche B2B Sales 52

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

B2B 94

B2B B2C CRM Engineering 94

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. So, in 2018, they brought in the Cleveland-based B2B marketing agency RH Blake, which for more than 30 years has specialized in the manufacturing sector. You must have a deep understanding of how your customers buy. Get MarTech! In your inbox.

B2B 97

B2B Process Manufacturing Customers 97

Search Engine Land

JUNE 7, 2023

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. SaaS companies can target these prospects by producing a wide range of content types and topics, which provides a unique opportunity to find link prospects across a wide range of niche topics.

B2B 84

B2B Niche Pitch Campaign 84

Hubspot

NOVEMBER 2, 2015

One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness. More B2B blogs are nailing it and putting forth the level and quality of content that B2B readers truly crave. 9 Tips for Creating Content that B2B Readers Love. Image Credit. 2) Go deep.

B2B 78

B2B Niche Technique B2C 78

Score More Sales

MARCH 26, 2014

In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. If they represent an untapped market niche, you could certainly look for more companies like them in the same industry / niche. Understanding Your Target Market .

Prospecting 101

Prospecting Niche Territory Contact 101

Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. What is hyper-precision targeting?

Campaign 117

Campaign Niche Territory Construction 117

Score More Sales

MAY 27, 2013

If you haven’t already had amazing things happen by being online, you will see how you can be blown away by the prospects, former customers, and soon-to-be-strategic partners just waiting for you to define yourself, your market niche, and the value you add to doing business with others. Not During Prime Selling Time.

Inside sales 92

Inside sales Referrals Niche Territory 92

Heinz Marketing

APRIL 27, 2022

Personal branding is also imperative in separating yourself from the individuals you work for or with and particularly in B2B marketing. . Additionally, personal branding leads to more opportunities as you strategically separate yourself from the competition.

Niche 118

Niche Networking Promote Presentation 118

Score More Sales

FEBRUARY 27, 2013

As a long time Twitter user and fan, I have directly seen how more than 100 companies – mostly B2B find prospects and even close business through their Twitter account. Spend time searching and listening for what is happening in your market, with your competitors, with your customers, and with your strategic partners.

Prospecting 92

Prospecting Niche Territory Promote 92

Sales Hacker

APRIL 23, 2020

Step 1: Identify niche markets and use cases. Step 1: Identify Niche Markets and Use Cases. First : Companies that are still thriving right now because they’ve found their niche markets and use cases for current needs. Yes, but if only in a specific industry, then double down on that industry and target that niche.

Product 103

Product Niche Inside sales Prospecting 103

Score More Sales

MARCH 13, 2014

You need to plan, strategize, and prepare for success. Your market niche is different? He does not like to use the phone much, and has never had a formal plan to contact strategic partners who could refer him multiple opportunities on a regular basis. You say your industry is special? I doubt it. Take Joe for example.

Referrals 95

Referrals Territory Niche Pipeline 95

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research.

Cold Call 109

Cold Call Niche B2B Strategize 109

Martech

OCTOBER 14, 2022

Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Balancing strategic vs. tactical initiatives. But if you put all the niche details in the jar first (sand!),

Non-Profits 128

Non-Profits E-commerce Consult Niche 128

Search Engine Land

FEBRUARY 26, 2024

Key digital marketing priorities for SMBs in 2024 The first finding should not surprise those actively engaged in digital marketing across various industries, verticals, niches and three-letter acronyms like “B2C” and “B2B”. Will next year’s survey bring significant changes, or will things remain unchanged?

Lead generation 125

Lead generation B2C Niche Growth 125

SaaStr

JULY 31, 2021

But a little too early can be rough in a B2B product, in a product you are trying to get paying customers for. Not strategically and proactively. I thought we were a niche product for debt consolidation. Just 90 more days in the oven would have been so much better. Yes, this is tough. This sounds small, but it wasn’t.

Launch 124

Launch Niche Start-ups Strategize 124

Score More Sales

DECEMBER 16, 2013

I tend to recommend LinkedIn groups where your buyers are, as well as online association communities where your industry niche is. Consider less in-person events and more online engagement with targeted prospects and targeted strategic partners. Don’t just join these communities but interact. Increase Opportunities. Close More Deals.

Niche 102

Niche Referrals Sales Represent 102

Hubspot

NOVEMBER 21, 2018

As a startup, you may be tempted to look at the established giants in your niche and believe you have no chance of beating them. 56% of B2B marketers increased spending on content marketing in the past year. High-growth businesses are 2x as likely to conduct research and 75% more likely to have a well-defined niche. Be better.

Growth 101

Growth Niche A/B testing Follow-up 101

Score More Sales

JULY 20, 2011

. __ You just lost a client and need to make up for missing revenue. __ You don’t know what your value proposition is – how to differentiate yourself/ business. __ You don’t know who your target market is – who is your niche? Of Value Propositions and Elevator Pitches for B2B. Talking or Writing Too Much in B2B Sales.

Cross-sell 91

Cross-sell Consult Niche B2B 91

KO Advantage Group

DECEMBER 2, 2021

We created a top-five list of the biggest trends we will see in B2B sales along with how you can leverage these trends starting today. As more people find their groove with connecting, conversing, and posting, we will start to see smaller hubs of individuals congregate around micro-niche topics and under-represented industries.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Hubspot

SEPTEMBER 29, 2014

Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? 1) Get to know your niche. “iPhone photography” is more of a niche.

Niche 78

Niche Real Estate Strategize B2C 78

Search Engine Land

SEPTEMBER 14, 2023

Whenever I bring this topic up with marketers, directors, or executives all across the B2B world – I get met with blank stares. Because fan advocacy is such a niche undertaking, especially in channels like content and SEO , if you actually put in an effort – you will overtake your competition in a heartbeat. And you would be right.

Niche 129

Niche Intrinsic Campaign B2B 129

Martech

JUNE 9, 2023

Act as a marketing strategist for a B2B cybersecurity firm specializing in big corporate companies as clients with several decision makers and decision influencers. Industry (6.9%): Marketers engage with MarTechBot to gain industry-specific insights, ranging from niche marketing strategies to understanding industry trends and benchmarks.

Technology 114

Technology Technology Niche Conversion 114

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. Every business has distinct needs, and the amount you should budget depends on your business model and niche, but it can still be helpful to look at some examples.

E-commerce 122

E-commerce Objectives and Key Results B2C UX 122

ConversionXL

SEPTEMBER 20, 2021

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. You can find what’s trending in your niche, what type of audience base your competitors have, and what elements are successful in their videos. But, cutting through the noise can be a challenge.

CTR 134

CTR Click Through Rate Non-Profits Niche 134

Score More Sales

APRIL 30, 2014

A startling fact, presented over and over in b2b studies shows that most sales reps do not follow up enough – despite the few we know of who seem to overcall – or follow up too many times with unqualified opportunities. Thinking about both art and selling in sales, you must be smart in how you strategize reaching your targeted buyer.

Follow-up 89

Follow-up Territory Niche Contact 89

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. That’s the power of positioning and messaging. However, crafting a script that both encapsulates your unique value and resonates with your audience is tough.

GTM 118

GTM Niche CRM Account management 118