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AI-powered martech news and releases: August 8

Martech

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner.

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CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics

Search Engine Land

Google rewards ads that provide a good user experience with lower costs. Landing page experience: If your landing pages don’t match user intent or have high bounce rates, again your Quality Score will be impacted. Ensure your landing page messaging accurately reflects your ad content for a seamless user experience.

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AI-powered martech news and releases: February 20

Martech

Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements.

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How to get your email marketing ready for iOS 18

Martech

While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. Try re-engagement campaigns or remove them from your lists to avoid hurting sender reputation. New and improved inbox tabs Tabs are the other new feature you need to be aware of.

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What is personalized marketing and how is it used today?

Martech

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. Customers also expect seamless experiences wherever they encounter brands. B2C personalized marketing examples. Source: MoEngage. Click here to download!

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Using mobile measurement partners to drive bookings: Best of the MarTechBot

Martech

Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. MMPs provide insights into user acquisition, engagement, and retention by attributing app installs and in-app actions to specific marketing channels and campaigns.

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The latest AI-powered martech news and releases

Martech

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. New features include quicker audience segmentation, campaign component previews, version control for dynamic content and restricted data preview access for enhanced control.

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