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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. The FTC’s previous efforts to combat fake reviews on a case-by-case basis was stymied by a lack of penalties and enforceable rules, the commission said in a statement. The rule was in the works for nearly two years.

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Is Cold Calling Legal? Important Cold Call Laws, Regulations, and Etiquette [+ Best Practices for Telemarketing]

Hubspot

Regions Telemarketing Etiquette Every Salesperson Should Know B2B vs. B2C Cold Calling Best Practices Stay Compliant, Stay Successful Is cold calling illegal? In 2023 alone, the Federal Trade Commission reported approximately more than 2 million Do Not Call complaints, emphasizing the importance of adherence to its regulations.

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Measuring customer acquisition cost: Best of the MarTechBot

Martech

Sales expenses: Salaries, commissions, bonuses, and overhead costs for the sales team. Salaries and commissions for the sales team. This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. Marketing software and tools.

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EU says Meta ad model violates Digital Markets Act

Martech

We will continue to engage constructively with the commission,” a Meta spokesman said. “Subscriptions as an alternative to advertising are a well-established business model across many industries, and we designed subscriptions for no ads to address several overlapping regulatory obligations, including the DMA.

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Why Google lost: The DoJ’s case in 11 slides

Martech

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” If you’re wondering why the judge ruled as he did, here is the Department of Justice’s case against the tech giant in 11 slides it used for the closing argument.

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AI-powered martech news and releases: August 15

Martech

Seven out of every 10 consumers are frustrated with current virtual agents, according to a study commissioned by AI voice solution Tenyx and conducted by Centiment. As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it.

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What to do when your vendor has a data breach

Martech

The Federal Trade Commission has several useful resources for this. “The best you can do is to maintain good security practices to limit damage: role-based access control, device control, logging, monitoring, MFA, segmentation, encryption, configuration,” said Shread. Finally, if you don’t already have an incident response plan, get one.