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Evaluate LLM Agents for Enterprise Applications with CRMArena-Pro

Salesforce

Yet most existing benchmarks including early efforts like CRMArena focus primarily on single-turn, B2C, and customer service scenarios. Earlier this year, we launched CRMArena to help evaluate LLM agents on basic B2C customer service tasks. What is CRMArena-Pro? It laid a strong foundation for single-turn business interactions.

B2C 95
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Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 117
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What Is Field Sales Software? Everything You Need To Know in 2023

Veloxy

Sales representatives engage in activities such as attending professional events or scheduling in-person meetings with prospects and existing customers. Features can vary from one product to another, but the goals remain the same: Field sales software aims to improve communication and visibility for outside sales representatives.

Territory 246
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Frequently Asked Questions About ICPs, Buyer Personas & Buying Committees

Heinz Marketing

Gather data from your CRM and customer base to identify your most successful accounts. Personas are typically tied to the ICP and represent roles across the buying committee. What is the difference between a B2B and a B2C buyer persona? Look at patterns across company size, industry, use cases, and decision-making dynamics.

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The Best Sales Certifications to Get in 2025

RingDNA

It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. In just a few hours, learners gain practical skills in lead nurturing, inbound selling, and effectively using HubSpot’s CRM tools. Duration: 6 weeks (self-paced with daily modules) Cost: ~$695 2.

Retail 62
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Best Lead Generation Tools for Hot Leads in 2022

Sales Pop!

Pipeliner CRM. Pipeliner CRM is the first CRM tool with a completely holistic approach, bringing together two approaches that are often divergent in companies. It allows users and company representatives to exchange messages directly on the site or in the app. Sales Enablement Tool and key account management ( KAM).

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7 Types of Ecommerce Every SMB and Startup Should Know

Salesforce

The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. For example, B2C brands might promote their products on social media platforms.

B2C 98