article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 96
article thumbnail

Not all B2B and B2C categorizations are alike

Martech

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Two Powerful Platforms Now Play Together for B2C Producers in Financial Services

SalesLoft

Now, financial services organizations who are serving the B2C space and using the Person Account record within Salesforce are supported through the Salesloft Connect extension, effectively putting Salesloft directly within Salesforce. . Spend less time updating your CRM and more time on your #1 priority: selling. Sales Leaders.

B2C 52
article thumbnail

Deliver a Better Buying Experience With CRM-Powered Payments

Hubspot

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Having a payment system that’s connected to your CRM takes care of that.

CRM 73
article thumbnail

9 tips for aligning SEO with the B2B buyer’s journey

Search Engine Land

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart. For example, let’s consider a CRM software provider for small businesses. B2B SEO tips for the Consideration stage 4.

B2B 101
article thumbnail

How Allied Beverage is transforming customer experience

Martech

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. Over the course of meeting with internal stakeholders, we settled on three strategic areas,” said Zeigler. Salesforce Sales Cloud would be installed as a CRM.

article thumbnail

How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. Before November rolls around, make strategic assessments around timing and dates.

Quota 84