Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

Customers 128

Customers Government Healthcare Hospitality 128

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 144

Sell Cross-sell Drivers/motivators Education 144

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 138

Sell Cross-sell Finance B2C 138

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. This includes cross-channel, multi-touch and multi-wave campaigns. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

E-commerce 125

E-commerce B2C Manufacturing Hospitality 125

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. But with the rampant adoption of more data and information, better technology and greater sophistication, we need to rethink. That level of sophistication makes it a journey.

Cross-sell 137

Cross-sell Retail B2C Strategize 137

Sales Pop!

JANUARY 5, 2023

And much of journalism, a field that once had a great deal of meaning, seems to have wholly lost its search for objective truth in the quest to sell advertising. As Frederic Bastiat stated, “When goods don’t cross borders, soldiers will.” An increasing amount of technology is attempting to “automate” a salesperson.

Pipeline 212

Pipeline CRM Intrinsic Networking 212

Heinz Marketing

MARCH 16, 2022

Thanks to the marketing technology companies that have made the concept more approachable and actionable. Even if you are not actively or knowingly utilizing the AI technology, chances are you might still be using it through the tech stack that you currently own. AI makes predictions of future outcomes based on historical data.

B2B 115

B2B Technology Technology Cross-sell 115

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. Salesforce’s state of sales report shows that sales leaders expect their AI adoption to grow faster than any other sales related technology. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Sales Hacker

MAY 6, 2021

We’re in the middle of a transformational time in the world of technology across all sectors. They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them.

B2C 117

B2C Pipeline SQL Strategize 117

Sales Hacker

JULY 16, 2020

But look closer and you’ll see Giphy is yet another beneficiary of the Era of the Ecosystem — this paradigm in SaaS where the ability to integrate your technology into other products is just as important as your product itself. As a sales professional, building and co-selling with your ecosystem can help you shake loose new revenue.

Pipeline 118

Pipeline E-commerce Cross-sell Referrals 118

Sales Hacker

DECEMBER 14, 2022

Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” Consumers on the B2C level and B2B level have changed their buying habits in the past 5-10 years as more and more information becomes available. Don’t sell excitement — sell techniques.

Meeting 116

Meeting Cross-sell Technique Education 116

Salesforce

MAY 13, 2025

3:00 – 3:20 PM Women in Tech – Inspiring Inclusion Join leaders across the Salesforce ecosystem for an interactive panel celebrating women in technology. Join our panel of experts as they tackle the hard truths about technology and community. 1:00 – 1:20 PM MCAE, MCE, MC – One Email Builder for All!

A/B testing 71

A/B testing Manufacturing Cross-sell Networking 71

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What are you trying to sell? Image Source.

B2B 110

B2B Conversion B2C SQL 110

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. They have partnered with SWK Technologies and other integrators to help you get going seamlessly. And so many choices out there.

B2B 100

B2B Teamwork Referrals Cross-sell 100

Salesforce

JULY 21, 2021

Salesforce creates and supports customer relationship management (CRM) software that helps break down the technology silos between departments to give companies a complete view of their customer everywhere they interact with your brand. Can Salesforce also work for B2C and B2B shopping and commerce? What is Salesforce used for?

B2C 98

B2C CRM Non-Profits Hospitality 98

Salesforce

APRIL 4, 2025

Lets take a deeper look at how this new technology can help you fulfill ambitious strategies. This often means lots of cross-functional collaboration. Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C.

Objectives and Key Results 52

Objectives and Key Results Cross-sell A/B testing Strategize 52

Martech

MAY 24, 2023

And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. And I’m thinking, “Oh my God, they bought the absolute wrong technology. It’s the perfect blend between structure and creativity, between technology and art, between data and feeling.

Transportation 109

Transportation Cross-sell B2C Drivers/motivators 109

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist. Many enterprises fall under the misconception that a “CDP” project will solve this.

Customers 128

Customers Objectives and Key Results Cross-sell B2C 128

Martech

MARCH 15, 2023

The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. What technology enables CJO? Customer journey orchestration uses data and technology to determine the best way to interact with each customer across the customer buying journey. What technology enables CJO ?

Customers 104

Customers Cross-sell B2C Technology 104

Sales Hacker

NOVEMBER 22, 2019

These issues are not likely to change any time soon, and right now account-based selling is one of the best tools to combat them. At Belkin, we use ABM with an account-based selling (ABSD) framework to do everything from database research to appointment setting. The Tactics and Tech You Need to Transform Your Sales. Use social media.

Lead generation 129

Lead generation Sales B2B Cross-sell 129

Veloxy

FEBRUARY 22, 2023

This complete guide will explore the importance of field sales, the roles and responsibilities of representatives and managers, challenges they face, tools and technology available to them, job market information, necessary qualifications and skills, salary ranges, and training and development opportunities.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

SBI

FEBRUARY 3, 2021

By Nancy Nardin I first started curating and categorizing sales technologies in 2010. As an example, some analyst firms might refer to our “Video Selling” category as “Asynchronous Video.” Your role should not be bound to technology categories. 1] They can also sell to B2C but B2B has to be a primary focus. [2]

Cross-sell 72

Cross-sell Objectives and Key Results Technical Sales CRM 72

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Processing.Please wait.

Gaming 125

Gaming E-commerce Cross-sell Sports 125

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

E-commerce 83

E-commerce Territory Transportation B2C 83

ConversionXL

NOVEMBER 15, 2016

Within the distributed model, you often times have a central person or team that is supporting the technology of conversion rate optimization. So it may be someone managing the testing tool or managing some of the other technologies, analytics technologies and so forth. They often provide training. Gross margin. Lead Nurturing.

Conversion 113

Conversion UX Cross-sell Profit margin 113

Sales Hacker

JULY 17, 2018

Gartner predicted it will become the default selling framework for most tech vendors that exceed $5 million in annual revenue. There are many factors driving the dramatic shift towards account-based selling: Customer centricity, which is a key tenet of ABS, has become the new mantra. What Is Account-Based Selling?

Cross-sell 68

Cross-sell B2C Sales Represent 68

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Martech

JUNE 23, 2022

Xanterra needed to combine their customer data and profiles into one single identity to better personalize marketing messaging and identify opportunities for cross-selling and up-selling to their vast customer base (Xanterra’s 8000 staff members service over 20 million guests each year.). Onboarding the right technology.

Territory 109

Territory Customers Hospitality Cross-sell 109

Lead Fuze

JUNE 28, 2021

Affiliate marketing is a form of performance-based marketing where the affiliate earns commissions by selling or advertising products from their own site. Affiliate marketing is most successful with the effectiveness of tracking technology which credits paying customers whenever they refer someone. What Is Affiliate Marketing?

Lead generation 97

Lead generation E-commerce Commission Real Estate 97

Salesforce

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. How did the market get this massive and what changes are in store as technology and customer expectations evolve? Sell on social What is ecommerce? Here’s everything you need to know about digital commerce and how it works.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

PandaDoc

JUNE 11, 2024

From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling. Implement key strategies like account-based selling, content marketing, and social selling. Implement key strategies like account-based selling, content marketing, and social selling.

B2B 52

B2B Process B2C Objectives and Key Results 52

ConversionXL

APRIL 22, 2015

You sell to trendy high school kids with very little money, I sell yachts to millionaires – highly different context, right? Well what if we both sell food items? Let’s say you want to cross the road. B2B and B2C. Conduct cross-browser and cross-device testing. Highly different context.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

Highspot

JANUARY 19, 2022

Sales training is the process of developing and fine-tuning the skills of sales professionals and managers by increasing their understanding of their buyers, modernizing their approach to the sales process, and equipping them with strategies, techniques, and technology that top performers use to achieve sales success.

Technique 92

Technique Negotiate Pitch Inside sales 92

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell B2C 52

Hubspot

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Conferences are valuable for both B2B and B2C brands. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Salesforce

DECEMBER 19, 2023

Whether you operate in the business-to-consumer (B2C) or business-to-business (B2B) realm, customers’ expectations have never been higher. When customers feel valued and satisfied, they’re more open to upselling and cross-selling. See how this technology improves efficiency in the contact center and increases customer loyalty.

Customers 69

Customers Contact Cross-sell B2C 69

Salesforce

JANUARY 11, 2024

If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. B2B sales vs. B2C sales: What’s the difference? In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales vs. B2C sales: What’s the difference?

B2B 59

B2B B2C Manufacturing Government 59