Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. 3) General Electric. smartphone users ages 13 to 24 use Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Hubspot

MAY 19, 2017

Think: how the design of electricity grids, nature documentaries, and shipping containers work. Does it sometimes seem like B2C designers get to have all the fun? Instead, host Roman Mars uses each installation as an opportunity to dive head-first into one, single unconventional topic. Usually very entertaining.". 7) Design Story.

Electricity 78

Electricity B2C Consult Entertainment 78

Hubspot

MAY 23, 2014

2) General Electric. Take a look at file hosting service Dropbox (admittedly both B2B and B2C), which uses its informational business blog to announce new products and hires, update customers on changes to its Terms of Service, and offer a preview of its plans for growth. For this company, blogging is about telling a visual story.

B2B 78

B2B Electricity B2C Technology 78

Hubspot

JULY 12, 2013

9) General Electric. That being said, even if you are a "sexy" B2C brand, you don''t always need to showcase your products front-and-center in Instagram videos. To promote its next fashion show, Burberry compiles quick clips of the location, decorations, models, and even a few pieces from its collection.

Electricity 78

Electricity Angle B2C Entertainment 78

Hubspot

AUGUST 6, 2012

Most -- if not all -- of these pinboard ideas can be transferable to your own Pinterest account, whether you're company is B2B, B2C, or nonprofit. Peapod does this well with its "Where in the world is that Peapod Truck" pinboard , and General Electric makes machinery fascinating in its "From the Factory Floor" board. 8) Contest Board.

Electricity 78

Electricity Hospitality Healthcare Drivers/motivators 78

Salesforce

JANUARY 18, 2024

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Business-to-consumer (B2C) leads are typically individuals who are interested in your product or service. Someone who walks into a store and asks about buying a new phone is an example of a B2C lead.

B2C 59

B2C Lead generation Cold Call CRM 59

Hubspot

MARCH 27, 2018

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Claire Suellentrop @ClaireSuellen. Val Geisler @Lovevalgeisler. Eliana Murillo @Eliana_Murillo.

Growth 78

Growth Consult Electricity Networking 78

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. It feels like they have it so easy, particularly when it comes to visual content. For us B2B folks, on the other hand, visual content can pose much more of a challenge.

B2B 78

B2B Electricity Education B2C 78

Hubspot

JUNE 26, 2012

Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true!

Hospitality 78

Hospitality Manufacturing Healthcare Networking 78

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. A poor shopping interface, inconsistent part naming, and slow load times were hurting sales. The result?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Sell Assembly Line 52

Hubspot

FEBRUARY 15, 2017

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. It is worth noting, however, that the awards self-admittedly emphasize B2C and B2E work, focusing on campaigns that aim to involve consumers or employees of a specific company. 5) CIM Marketing Excellence Awards.

Campaign 78

Campaign B2B B2C Promote 78

Cience

JULY 25, 2019

Applied in business (both B2C and B2B): 1. When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. One could argue that B2B buyers are trained in a B2C world and bring those expectations forward everywhere they go. Types of chatbots.

Lead generation 56

Lead generation B2B Non-Profits Appointment 56

ConversionXL

JUNE 25, 2021

For example, Wonderflow , a VoC analytic company for B2C clients, was working to learn why their client’s innovative baby monitor failed to meet buyers’ expectations. . The model was introduced in 2012, back when there was still low consumer awareness around electric cars.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

AUGUST 8, 2016

It’s no secret that B2B marketers can borrow techniques from their B2C peers. Here’s another key lesson from the B2C camp: Twitter can be used for customer service by B2B brands , too. Takeaways for marketers: If you’re B2B, don’t be afraid to borrow some Twitter best practices from B2C brands. 5) TigerChef. July 26, 2016.

B2C 53

B2C Management Consulting Consult Follow-up 53

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Like this.

Networking 78

Networking B2B Lead generation Promote 78

Spiro Technologies

JULY 29, 2022

And we have customers that are selling B2C e-commerce, and we do some blind ship drop ship of products and things of that nature. I imagine nothing like that happens in your business, but it’s interesting to think about all the different implications that come out of this change that we’re going through.

Sell 52

Sell E-commerce Up-sell Strategize 52

Sales Hacker

SEPTEMBER 26, 2023

He has a background in electrical engineering and volunteers as a member of national ski patrol. Dan is now a co-founder of Dibs Beauty , which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital.

GTM 121

GTM Electrical Engineering Gambling Electricity 121

Hubspot

JUNE 28, 2012

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 10) General Electric. All of 'em.

B2B 78

B2B Electricity Real Estate B2C 78

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Below, you'll find a few of our favorites. 1) CB Insights: Newsletter.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples. What It Does Well.

B2B 78

B2B B2C Electricity Engineering 78

Martech

JANUARY 16, 2025

It requires huge investments in data centers and vast amounts of electricity to run them. Instead of costs going down as production increases, they are going up. The costs come from the computing power used to run ChatGPT. GenAI companies are hardly the first tech companies to face this issue.

Non-Profits 114

Non-Profits Electricity Launch Retail 114

Sales Hacker

JANUARY 21, 2025

Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. And I was curious because me, I’ve always, a lot from B2C marketing. Um, and it does feel like sometimes we’re just like three to five years behind a lot of the trends that are happening and in B2C. Leading a large, remote-first team.

GTM 97

GTM Gambling B2B E-commerce 97

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Even if you have some really innovative stuff, you might have a two-year runway.

A/B testing 162

A/B testing X-functional Price Gaming 162