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Dear SaaStr: How Much Does a Typical B2B SaaS Company Spend on Digital Marketing per Year?

SaaStr

The B2C playbook here just doesn’t work as well in B2B. But in B2C and e-commerce? The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. The volume just isn’t there. Facebook Ads for most B2B? It remains a Top 3 channel for many.

B2B 104
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6 things to look for in a B2B influencer

Martech

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert. ” But just who is “that guy”?

B2B 120
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Your top B2B YouTube ads questions – answered

Martech

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Avoid broad players like Medtronic, which may dilute targeting.

B2B 112
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Maximizing your B2B paid media ROI with alternative platforms

Martech

Find the right subreddits for your niche. Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Concerned about ad placement?

B2B 126
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Social media and influencers: 2025 predictions

Martech

As consumer interests become increasingly niche, marketers are recognizing the need to more precisely target with their influencer strategies in order to deliver attributable results, said Sean OBrien, CTO and co-founder of influencer platform Mavely.

Niche 115
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How to Make Brands and Influence People

Sales Pop!

Brands with strong positioning and consumer personas offer negotiated partnership opportunities to creators, who in return offer a strong commitment to a cause, an aspirational lifestyle, interactive and authentic communication, and ownership of a niche community.

Negotiate 130
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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

This isn’t limited to the B2C space. Perfect for hyper-niche solutions. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. The Three Tidal Waves Coming for Your SaaS Business. Tidal Wave 1: Buyers now prefer to self-educate.