Search Engine Land

AUGUST 2, 2023

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022 , schema adoption has increased 4x, according to data from SEO enterprise platform BrightEdge. This year’s big focus is on images and products.

Technique 97

Technique Start-ups Engineering Product 97

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 122

Retail B2C Manufacturing B2B 122

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. Big sales numbers weren’t just due to higher prices. Ecommerce prices were down 6% year-over-year in October 2023, according to the Adobe Digital Price Index, which tracks online prices in 18 categories. year-over-year. consumers spending $12.4 billion, up 9.6%

Sports 109

Sports Price Retail Sales 109

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. So it’s critical to make sure your data is in order.

Angle 76

Angle Healthcare Technology Technology 76

Martech

OCTOBER 5, 2023

Adobe Analytics bases its forecasts on data from one trillion visits to U.S. Electronics, apparel, furniture and home goods, groceries and toys will drive more than half the overall ecommerce spend this year. Dig deeper: A look ahead to Amazon’s Prime Big Deals Days Get MarTech! 1 through Dec. 31, will see 4.8% In your inbox.

Growth 122

Growth Represent Retail Price 122

Search Engine Land

FEBRUARY 14, 2024

Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. For instance, imagine an ecommerce company using AI to analyze user interactions. Take Coca-Cola, for example. Business email address Subscribe Processing.

Campaign 120

Campaign A/B testing Objectives and Key Results Appointment 120

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. We wanted to build around driving growth with a very lean team and becoming data-centric,” said Chadwick Radaz, director at Sur La Table. “We

Customers 108

Customers Retail Campaign Product 108

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. The challenge? What’s the average conversion rate?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Martech

OCTOBER 3, 2023

The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only. The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. consumers including Prime and non-Prime members. Get MarTech!

Commission 119

Commission Represent Drivers/motivators Start-ups 119

Salesforce

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. 11 Time-Saving GPT Prompts for Sales Crafting a good GPT prompt can be deceptively simple, but getting it just right requires nuance that can deliver a big productivity win, especially in sales. Here’s our advice.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.

Drivers/motivators 129

Drivers/motivators Trust Government Represent 129

Martech

FEBRUARY 13, 2024

Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two. Audit your current tools Assess if your platforms deliver the necessary capabilities and whether data and insights can flow seamlessly across your stack.

Objectives and Key Results 106

Objectives and Key Results Cross-sell Strategize Retail 106

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. In 2022, Prime Day sales reached $11.9

Retail 96

Retail Networking Price Promote 96

Martech

NOVEMBER 13, 2023

That then feeds into our ecommerce platform, which is Commerce Vision. We now have data from all of those platforms baked into ActiveCampaign.” Big furniture purchases will segment through to owners and decision-makers rather than receptionists.” That now seamlessly connects to ActiveCampaign.

Education 115

Education Campaign CRM Sales 115

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. And I’m a big advocate for it all being a journey of twists and turns! But I thought it could be a big thing and I wanted to be a part of it.

Electrical Engineering 108

Electrical Engineering Healthcare Electricity Technology 108

Search Engine Land

SEPTEMBER 12, 2023

Years of collecting data on people’s browsing and purchasing behavior has allowed Google to create a campaign that’s tailored to individual searches. Keywords Performance Max will quickly begin targeting broad queries not directly related to your initial targeting intent (based on custom intent audiences, product data feed, and website URL).

Campaign 141

Campaign Retail Lead generation Pharmaceutical 141

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns.

B2B 113

B2B X-functional UX Campaign 113

Search Engine Land

AUGUST 24, 2023

First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. Exporting and uploading your data is a good starting point.

Campaign 95

Campaign Conversion Follow-up Start-ups 95

Salesforce

JUNE 10, 2022

That’s a big gap, but it’s also a big opportunity. For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. Commerce leaders should also consider added layers of security, like data encryption.

Trust 96

Trust Healthcare Pharmaceutical Appointment 96

Search Engine Land

OCTOBER 16, 2023

Two other agencies earning finalist status three times are: Block & Tam Stella Rising Meanwhile, Comcast’s in-house PPC team is a two-time finalist in the 2023 Search Engine Land Awards, as are the following 13 agencies: Amsive Digital Big Flare DAC EvenDigit HigherVisibility Ignite Visibility Jordan Digital Marketing LocaliQ Rocket Agency (..)

Engineering 138

Engineering Non-Profits A/B testing Growth 138

Salesforce

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. What you’ll learn: What is an ecommerce strategy?

Customers 64

Customers Strategic partnership Engineering Price 64

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% The data comes from Adobe Analytics , providing insights into more than one trillion visits to U.S. The big deals drew in consumers and drove volume.” Consumers spent $211.7 growth YoY. It saw $35.3 Discounts still work. Get MarTech!

Retail 108

Retail Price Represent Gaming 108

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. It enables a real 360-degree view of the customer across first-, second- and third-party data.

B2B 96

B2B Teamwork Referrals Cross-sell 96

Martech

DECEMBER 30, 2022

Experience, Ecommerce and Transformation. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. With transaction data from in-store and in-app, retail media networks have the advantage of tying ad exposure to purchases,” said Elizabeth Herbst-Brady, chief revenue officer for Yahoo.

Retail 112

Retail Networking Up-sell Launch 112

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Post-purchase and post-shipment emails A purchase from an ecommerce site is an opportunity to engage with that user on their new product. They are not collecting the right data at al.

Hospitality 117

Hospitality Drivers/motivators Clients Growth 117

ClickFunnels

OCTOBER 27, 2021

Here at ClickFunnels, we are big believers in following up. See All Your Sales Data In One Place. We also wanted to make it easy for you to quickly get a sense of how well your business is doing by looking at your sales data. Because we want you to focus on making money, not waste time trying to decipher tons of irrelevant data.

Gaming 239

Gaming Commission X-functional Sales 239

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Advanced in-platform data integrations for Google, Facebook, and LinkedIn. In-platform data integration OK, now about that tracking and reporting. This goes for all verticals, including ecommerce).

SQL 115

SQL Angle Campaign B2C 115

SaaStr

SEPTEMBER 18, 2023

If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. Big Enterprises are taking a risk on you. Klaviyo targeted eCommerce. What will explode?

GTM 95

GTM Niche Account management Up-sell 95

Search Engine Land

MARCH 11, 2024

Here’s how it differs from a traditional keyword analysis: The granular vs. the big picture Think of keywords as individual bricks, while entities are the entire building. Entities, especially when linked to Knowledge Graph data, eliminate this ambiguity. Export as CSV: Save the crawled data as a CSV file.

Niche 125

Niche Strategize Engineering Represent 125

ClickFunnels

DECEMBER 4, 2022

Email marketing can be an incredibly effective way to grow your eCommerce business – it can help you increase customer lifetime value, revenue, and profits. . It’s probably safe to say that most popular email marketing solutions have eCommerce features. It includes all key eCommerce email marketing features: Email newsletters.

Niche 130

Niche Pitch Lead generation Promote 130

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically. Gartner consumer data shows that total ad avoidance (e.g. But at the same time, ecommerce giant Amazon is growing its ad network.

Entertainment 140

Entertainment Sports Niche Retail 140

Martech

JANUARY 5, 2024

Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Expect to see growing interest in using this data for offsite campaigns, including CTV.

Retail 113

Retail Networking B2C Campaign 113

Search Engine Land

MAY 9, 2024

Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become. Ecommerce sites might want to specify their target audience (e.g., What will happen in case of a data breach?

Engineering 110

Engineering Networking Clients Construction 110

Martech

NOVEMBER 28, 2022

With it comes increased emphasis on digital content and digital experience and expansion of ecommerce across almost every vertical. ” We’re also seeing big changes on the human side of marketing. Data scientist and MarTech contributor Chris Penn calls this the “ great marketing reboot.”

Contract 117

Contract Meeting Prospecting 117

Martech

JANUARY 18, 2023

New capabilities enable marketing/ecommerce teams to share insights, optimize engagement and transaction experiences. Perhaps the most exciting update is the new Ecommerce Marketing Insights App , one of the many new features within the Intelligence platform. Get MarTech! In your inbox. Processing.

Appointment 101

Appointment Service Promote Prospecting 101

Martech

JULY 18, 2023

Many retailers are launching RMNs, and not just big national chains. The impact on retail and ecommerce is growing, so marketers can’t ignore them. Customer channels and data. At physical locations, members can also scan products from the shelf, resulting in more behavior data and deeper knowledge about the customer journey.

Retail 96

Retail Networking Strategic partnership Campaign 96

SaaStr

FEBRUARY 22, 2024

And how big is your current fund? He has spent nearly two decades building products for emerging industries at the intersection of mobile, data, and deep tech. I have known Deepinder for several years, and he has great product instincts and hustle. The team has true empathy for their customers and strong technical skills. #2.

Growth 99

Growth Networking Technology Technology 99