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10 reasons why email is more important than ever

Martech

And email with signatures can be a great way to add a personal touch. Professional email signature makes your email messages look formal and helps you build trust with your clients. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. That’s not all.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. The number of potential clients will diminish at each stage of the funnel, with only a fraction converting to buyers. As you learn more about your ideal client, you can optimize your sales funnel to achieve higher conversion rates.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

Who is in the trenches creating that brand’s consistent content presence on their blog, social media or video channels? Or, if your resources are limited, you might have everyone inside the business contributing to content creation in some way in addition to their other roles. First, they have a content strategy in place.

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Everything You Need to Know About Brand Management

Hubspot

It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. Build customer loyalty.

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What Is Value Selling?

Gong.io

When your team is trying to close deals of a certain size with high-level clients, being a great salesperson may not be enough. And the best way to become a consultant is to take a value-based selling approach. This is one of the major ways that value selling differs from solution selling. Builds long-term relationships.

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Sales commission structures explained

PandaDoc

Residual commission This commission “resides” for as long as client accounts are alive and well. Here is how a residual commission works: a marketing firm receives a large monthly client account that generates $5k in revenue. See also How to build a sales enablement strategy Why do you apply sales commissions?

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Accelerate Your Sales Pipeline with Strategic Prospecting

CloserIQ

Too frequently, sellers make the mistake of only seeking net-new prospects and not realizing the wealth of opportunities available to grow existing, loyal clients. After all, a loyal client feels an emotional connection to you and your firm, and that loyalty can pay off. The likelihood of selling to a new client is only 5-20%.