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A Serious Misunderstanding of the Word Consultative

Iannarino

The Gist: Too many salespeople still believe that consultative selling means asking the client about their pain. Approaches that don’t provide advice and recommendations aren’t valuable enough to call consultative. Your prospect may well need people who know their industry and can help them scale their production.

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How Your Email Campaigns Harm Your Results

Iannarino

Surely, they think, low-level demons are behind the constant stream of sales emails , each one describing the wonders of Imp Inc. What Your Message Says About You. In part, the medium is the message, but the content of your email may also send clients a message you didn’t mean to broadcast.

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Short Cold Emails vs. Long Cold Emails: Which is Better?

Veloxy

When you’re writing a new email template or launching a new followup campaign, knowing the optimal cold email length can mean the difference between an open or an unsubscribe, a click or a delete, a reply or an ignore. We’re writing this blog post to help you simplify the process of choosing between short emails and long emails.

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6 reasons why SEO audits seem like a waste and how to fix them

Search Engine Land

My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.”

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Kath Pay: Spotlight on the expert

Martech

She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech. It was easy to sell, even to big household brands in Australia. I bowed out and became a full-time consultant.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

Did you know that asking questions makes it more likely for customers to approve of you? With the information in this blog, you’ll have a better understanding of how to effectively use open ended questions to drive your sales success (especially if you’re in field sales). It’s true.

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The Sales Funnel Basics: Master These 9 Core Concepts First

ClickFunnels

Not just because we’re going to talk about the basics of sales funnels , but because that’s what you want to learn about. And this guide is going to give you a no-nonsense rundown of the 9 most important concepts related to sales funnels. That means buying, signing up, or opting in. You’re in the right place.

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