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Do Your Sellers Know How To Converse With Your Customers?

Partners in Excellence

Recently, I had the privilege to have lunch with two close friends–and great thinkers on Sales Enablement, Sheevaun Thatcher and Kelly Griffith (Kelly and I actually had a few chuckles around how I pronounce things so incorrectly, but she’s Australian… ). They are doing interesting things with Business/Financial Acumen.

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Should Sellers Do Their Own Research?

Partners in Excellence

Clearly, too many sales people don’t know how to do research, as a result, they waste a lot of time. So there is a lot of room for improvement in the research that sales people do. Doing the work to get this data is critical in helping sellers engage their customers in business focused discussions.

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Do Sellers Really Understand How Businesses Work?

Partners in Excellence

The realization is, most sellers don’t really understand how businesses work. Some sales people can go beyond a price/budget consideration. For example, sales/marketing automation solutions can help improve productivity, helping drive performance/growth. Sadly, they agreed with me. They were selling IT Solutions.

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Customers And Sellers, Conflicting Systems

Partners in Excellence

” As we, sellers, look at the various pieces parts of selling—marketing, sales, customer service, etc—we tend to optimize these systems to achieve our separate goals. Our customers have different systems–most are focused on accomplishing the objectives of their functional organizations and those of their enterprise.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We talk about sales people as problem solvers, working with our customers to identify and help solve their problems. We are creating massive sales assembly lines optimizing the order taking process. ” Fast forward to today, research shows customers have a preference for minimizing sales involvement in their buying journeys.

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Business Relevance

Partners in Excellence

We were talking about the importance of business relevance and acumen in engaging customers. I’m so happy these undergraduate students, looking toward careers in sales, are tackling this issue (I wish experienced sales people were as sensitive to this, as they.). What are the risks? What are we missing?

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Language, Words And Mindsets

Partners in Excellence

We sales people have adopted a unique vocabulary about what we do and how we work. One of the things I learned as a beginning sales person was to learn the language of my customers. This language, as well as understanding key processes, problems, challenges is all part of what we call “business acumen.”