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My Journey On Micro-Improvements

Partners in Excellence

Long time readers of the blog will know for the past 18-24 months I’ve been obsessed with the concept of micro-improvements—how do I get 1% better each day? Half way into the process, I thought I was tracking too many things and my scoring methodology wasn’t working. I was getting pretty good at those things.

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“Take Your Eyes Off The Ball”

Partners in Excellence

We all know the importance of focus, of eliminating distractions. I’ve written about it in this blog. Book after book, blog posts all preach the concepts of disciplined focus, minimizing distraction, keeping our eyes on our goals, keeping our eyes on the ball. I have called this “artful plagiarism.”

Sports 84
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Performance Management

Partners in Excellence

But, too often, we don’t take the time to really understand performance and what drives good/bad performance. It may be going to people saying things to the effect of, “You aren’t making your numbers, do more! ” Or what we are doing isn’t working, so we do something else.

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How to Increase Online Sales: The Complete Checklist

ConversionXL

This method works across all categories; it doesn’t matter what business you’re in. Personal opinions do not matter (much). We’ve had many, many years to test, try, and see what works online. Eliminate noise and distraction. Wouldn’t that be swell? Well, there is. ”; and so on.

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3 Types of Marketing Videos That You Can Make Remotely

Hubspot

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. But, as the trend of video marketing continues to grow, so does the number of companies opting into remote work. The growth in video marketing isn't all that shocking.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. In this article, you’ll learn how to do just that. The marketing and sales funnel is a time-tested framework for mapping the customer journey. Image source.

Customers 140
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

When applied to your site, these tenets help reduce friction and keep buyers focused on your message—rather than distracting or confusing them with a deficient or incomplete interface. Breadcrumb navigation works like a GPS, telling your buyers where they are on your website at all times. Make your system status highly visible.

UX 73