Martech

OCTOBER 13, 2023

Even today, with all these tools, many marketers are still not getting the clarity and visibility they need. We have a saying here at Wellspring Digital, “Rule number one, don’t trust the tools.” We can now automate most of our marketing efforts. Marketing automation platforms have revolutionized marketing.

Campaign 135

Campaign Drivers/motivators Clients Technology 135

Martech

SEPTEMBER 12, 2023

Evaluating which generative AI tools are right for your company isn’t easy. The two-by-two matrix helps marketing leaders determine how generative AI tools work in their company’s processes, and whether the tools optimize existing functions or introduce entirely new processes in the organization. 2×2 matrix.

Legal 121

Legal Contract Trust Process 121

SaaStr

APRIL 20, 2024

AI-powered tools can automate many tasks, flattening organizational structures and allowing individual contributors to accomplish more with the help of AI agents. The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation.

Drivers/motivators 100

Drivers/motivators Growth Product Technology 100

SaaStr

MAY 16, 2024

Search and Email are the Great Gifts of the Internet “I can still send an email, and it’s opened,” Jason says. If you don’t take advantage of email, search, and content marketing, you’re shooting yourself in the foot. Some love podcasts, while others prefer blogs. Now, you’re lucky to get 50 people reading it.

B2B 88

B2B Angle X-functional Trust 88

Search Engine Land

JANUARY 11, 2024

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. Business email address Subscribe Processing. same text, video/audio, or image, depending on the task).

Objectives and Key Results 132

Objectives and Key Results Follow-up Start-ups Engineering 132

Veloxy

NOVEMBER 29, 2021

Because sales acceleration is an ongoing and evolving strategy, we’re sharing the methods and tools that will create a true and sustainable competitive advantage for today—and for years to come. Leverage Automation and Sales AI. It’s all about crushing quota! Table of Contents. What is Sales Acceleration?

Sales 290

Sales Quota Up-sell B2B 290

Lead Fuze

OCTOBER 5, 2023

Imagine chatbots that provide 24/7 customer support or AI tools capable of creating engaging blog posts. We’ll explore these exciting developments together, delving into everything from automating tasks with real-time data analysis to predicting customer behavior using deep learning technologies. the sheer volume of data.

Real Estate 98

Real Estate Retail Technology Technology 98

Search Engine Land

OCTOBER 18, 2023

There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. With AI-powered research tools, they can process vast amounts of data and identify patterns and insights that would be impossible to uncover manually.

Real Estate 106

Real Estate Campaign Conversion Pitch 106

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Writing emails.

Niche 94

Niche CRM Contact Sales 94

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic.

Niche 129

Niche User Experience CTR Click Through Rate 129

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation.

GTM 58

GTM Cross-sell Price Contact 58

Martech

SEPTEMBER 28, 2023

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard.

Healthcare 127

Healthcare Entertainment Retail Education 127

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

Legal 109

Legal Contact Territory Prospecting 109

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Business email address Subscribe Processing.

Territory 90

Territory Government Launch Networking 90

Search Engine Land

DECEMBER 4, 2023

And software companies added genAI to their tools to simplify mundane tasks. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. Business email address Subscribe Processing. But in practice, these tools function best as assistants augmenting human capabilities, not replacing them.

Objectives and Key Results 115

Objectives and Key Results Campaign Launch Strategize 115

Heinz Marketing

DECEMBER 14, 2021

You could be missing crucial tools or underutilizing current ones and never notice. This is not an easy feat, as tool implementation and processes can take weeks or months to be streamlined across your organization. How do you choose the right tools for you and your team? The Core Tools. Strategize First.

CRM 122

CRM Campaign Prospecting B2B 122

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. The releases for August include generative AI additions but also AI-powered data tools. The tool is now available on the mobile devices that many social media managers use to do their work.

A/B testing 122

A/B testing Sports Education Pipeline 122

Heinz Marketing

NOVEMBER 26, 2021

Welcome to part II of How to do ABM Without an ABM Tool! In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Job Titles.

CRM 117

CRM Contact Campaign B2C 117

PandaDoc

MAY 8, 2024

Which approach and tools should you implement to make the most of this potential? A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. In the U.S. alone there are about 33.2 million small businesses , which constitutes up to 99.9% What are SMB sales?

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Niche 105

Niche Price Technology Technology 105

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

User Experience 106

User Experience Campaign Follow-up Clients 106

Lead Fuze

OCTOBER 11, 2023

That’s where AI marketing automation comes into play. What is the best AI tool for digital marketing? Conclusion Understanding AI Marketing Automation The transformative power of artificial intelligence (AI) in marketing automation is undeniable. The global market for marketing automation was $4,438.7

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. AI to the rescue, in the form of Albert , a tool that enables digital advertising across the board. trillion in 2021 to $3 trillion by 2027.

B2B 89

B2B Teamwork Referrals Cross-sell 89

Heinz Marketing

NOVEMBER 23, 2023

Channels like LinkedIn, industry-specific blogs, and digital forums provide targeted and efficient ways to reach and engage potential clients. Digital tools allow for the creation of highly personalized marketing campaigns, which are essential for building strong, trusting relationships with clients.

GTM 124

GTM B2B Technology Technology 124

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Consider these ways customers often react at different touchpoints when AI is involved.

Trust 109

Trust Customers Healthcare Service 109

Partners in Excellence

OCTOBER 24, 2022

As you would expect, much of it is driven by the vendors of sales technology tools. Apparently, at least according to them, the secret to sales success is the number of sales technology tools an organization deploys–less the strategies the organizations deploy in engaging customers in meaningful ways. The other tools fair worse.

Technology 115

Technology Technology CRM Clients 115

Salesforce

FEBRUARY 21, 2023

Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modeling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth. Read the blog

Sell 98

Sell Technology Technology Pipeline 98

Hubspot

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here are three examples of how teams use AI to generate sales emails. Rewrite this email based on this.”

Price 74

Price Sales Follow-up CRM 74

Hubspot

JULY 7, 2023

In this blog post, we'll explore why some sales teams are investing in AI, why others aren't, and which companies are leading the way in AI adoption. Automating manual tasks allows more time for selling. 79% of salespeople using AI/automation say it allows them to spend more time selling. Are sales teams investing in AI?

Sales 83

Sales Prospecting Clients Technology 83

PandaDoc

MAY 7, 2024

Simplify the lead management process with PandaDoc’s all-in-one software tool. See also The ultimate guide to creating a winning cold email strategy Warm leads Warm leads are a little further along the sales funnel, around the middle. An automated lead management system can easily gather helpful information on each lead.

Process 52

Process Lead generation Objectives and Key Results Legal 52

Heinz Marketing

DECEMBER 10, 2023

Iterable is a marketing automation platform that helps businesses engage their customers, using real-time behavioral data, through personalized and targeted campaigns across various channels, including email, mobile push notifications, SMS, and more. Resource Library , Blog , Marketing Community , and Academy.

Click Through Rate 70

Click Through Rate Cross-sell Campaign Growth 70

Martech

MAY 4, 2023

Chatmeter has launched new modules and custom topic features for its AI-powered sentiment analysis tool, Pulse. StructuredWeb ’ s ChannelGPT, an AI-powered feature of its enterprise through-channel marketing automation platform. It also has starter templates for websites, blogs and ecommerce. Get MarTech! In your inbox.

Launch 106

Launch Pitch Campaign Presentation 106

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics. Get MarTech!

B2B 109

B2B Cross-sell Hospitality GTM 109

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Price 97

Price Campaign CRM Follow-up 97

PandaDoc

MAY 9, 2024

Sales enablement tools like CRM platforms help increase sales velocity. For example, sales order automation capabilities with PandaDoc include eSignatures and payment processing. It’s a useful tool that shines a spotlight on what’s working and what’s broken. What is sales velocity? What is an example of sales velocity?

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Heinz Marketing

JULY 28, 2023

This blog will delve into the importance of marketing orchestration, highlight critical elements to assess your organization’s strategy, and explore best practices to unlock the full potential of effective marketing orchestration. But what exactly is marketing orchestration, and why is it so crucial?

B2B 97

B2B Objectives and Key Results A/B testing Campaign 97

PandaDoc

APRIL 20, 2022

But just because the days of cold calling and big email blasts are mostly gone doesn’t mean that the outbound sales process is dead. Target your email list. Automate, but stay personal (and not pushy). For outbound sales teams, social media is a great tool to boost lead generation and accelerate your sales cycle.

Technique 98

Technique Cold Call Contract Cross-sell 98