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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Keep your layout consistent. Over time, you’ll need to revisit your tests as visitor behavior changes. What is your conversion rate (CVR)? Optimizing this metric will require you to review key sections of your site: Blog : Your blog may be a traffic magnet, but let’s turn those visitors into sales. The good news?

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

We’ve been on quite the journey together – investigating how who you send to , what you send , and how you send it all add up to determine how (or if) an email is received by your reader. Historically, it had been quite good for a long time with above industry average open and click rates. Embarrassingly bad.

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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

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2024 B2B trends: 6 key areas for marketing success

Martech

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

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How your approach to content needs to change: People, process and technology

Search Engine Land

The search and content landscape has significantly changed since the start of 2023. Before we dive into that, let’s examine the driving forces behind these changes. This changes how content is represented online and how the focus on optimization becomes more vital and diverse. SUBSCRIBE See terms.

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13 key SEO metrics to track in 2023

Search Engine Land

Also, engagement rate, which (if you ask me) is a far superior metric to bounce rate. Engagement rate Engagement rate is one of the newer metrics which graced us with its presence with GA4. There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. What are SEO metrics?

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

While this approach can generate traffic, it often fails to convert them into leads and sales. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. A person who looks it up is in the market to spend money. So, why start from the bottom in B2B?

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