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How to unlock more value from your event content

Martech

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. But I couldn’t help wondering — subject-matter experts had spent months creating sessions that would engage ideal prospects and existing customers.

Campaign 121
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Writing people-first content: A process and template

Search Engine Land

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. How does this fit into your overall SEO strategy and SEO planning ?

Process 122
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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Those two pain points, alongside the following three, are what has created the demand for a renewed approach to sales acceleration. Salesforce is arguably the best customer relationship management system for B2B companies. This is a comprehensive guide, so we invite you to use the table of contents to skip to the juiciest parts.

Sales 290
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How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Education 120
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10 Step Positioning Process: An “Obviously Awesome” Book Summary – Part 3

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. This is the third and final book summary blog on Dunford’s “ Obviously Awesome! How to Nail Product Positioning so Customers Get It, Buy It, Love It ”.

Process 68
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Are Sales People Investing in AI? [New Data]

Hubspot

In this blog post, we'll explore why some sales teams are investing in AI, why others aren't, and which companies are leading the way in AI adoption. Several factors drive this trend, so let's break down how we know from survey data and insights collected in the State of AI 2023 Report.

Sales 79
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How You Can Get Started With Email Marketing Today

Salesforce

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What is email marketing and why does it matter? Is email marketing easy?