Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Was it the last email, event or offer that contributed to that sale?

A/B testing 113

A/B testing Tradeshows Finance Cross-sell 113

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? Anticipate your customers’ needs — and tailor your messaging to fit those needs. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. But how you collect customer data will need to change, too.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Salesforce

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. How do you add large language models (LLMs) to your infrastructure to start powering these applications?

Trust 138

Trust Engineering Government CRM 138

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Veloxy

JUNE 17, 2021

Unfortunately, there isn’t really a method to calculate how resourceful we are with our time. Sure, you might have quotas and deadlines that show accomplishment, but what exactly is the rate of your efforts? This intriguing value is what we refer to as sales velocity. This intriguing value is what we refer to as sales velocity.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. Let’s get into it. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Sponsor love: The ELG Conference.

GTM 93

GTM Growth Cross-sell Referrals 93

Veloxy

FEBRUARY 13, 2023

Open ended sales questions are a crucial aspect of the sales process. They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges. Additionally, we’ll cover some of the common mistakes to avoid when asking open ended sales questions. It’s true.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Salesforce

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment?

Electricity 96

Electricity Objectives and Key Results Appointment Technology 96

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing teams scramble to keep pace. “The ideal MOps team is structured like a pyramid.

Strategize 92

Strategize Strategic planning Entertainment CRM 92

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access.

B2B 108

B2B Cross-sell Hospitality GTM 108

Salesforce

AUGUST 29, 2023

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. Maybe selling out stadium tours isn’t in the cards for you, but marketers can learn a thing or two (or how about five?) Convince customers, You Belong With Me Not getting the customer engagement you’re hoping for?

Strategic partnership 98

Strategic partnership Campaign Trust Start-ups 98

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. I’ve organized these by category: Data, campaigns, sales and strategy.

B2B 88

B2B Teamwork Referrals Cross-sell 88

Hubspot

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

Price 68

Price Sales Follow-up CRM 68

Sales Hacker

JULY 26, 2023

Love it or hate it, artificial intelligence is massively changing the game in sales — and has huge potential for account executives. And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. Intimidated by AI? Don’t worry.

Objectives and Key Results 74

Objectives and Key Results Pitch Cold Call Sales 74

Lead Fuze

SEPTEMBER 30, 2023

Ever feel like you’re swimming upstream in a river of data, trying to scoop up relevant information with your bare hands? Well, that’s what the world of sales can often feel like. But imagine if there was an AI-powered lifeguard ready to throw you a buoy and help guide your way? How can AI be used in sales?

Objectives and Key Results 52

Objectives and Key Results Lead generation Sales Gaming 52

Hubspot

NOVEMBER 28, 2023

No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails.

Real Estate 70

Real Estate Negotiate Price Territory 70

Lead Fuze

DECEMBER 5, 2023

Imagine standing in front of a giant library, overflowing with vast amounts of data about your industry. Now picture having an intelligent assistant that can sift through all those books and deliver only the most relevant insights right into your hands – that’s generative AI for you!

A/B testing 52

A/B testing User Experience Engineering Strategize 52

Sales Pop!

JULY 11, 2023

Transforming the Way Companies Sell Products and Services What is Artificial Intelligence and How Can it Help with Sales? Using AI in the sales process is transforming the way companies sell products and services. By utilizing these technologies, companies can better understand customer needs and preferences.

Process 52

Process Lead generation Sales Technology 52

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

A/B testing 89

A/B testing X-functional Campaign Contact 89

PandaDoc

FEBRUARY 23, 2024

Leads, opportunities, sales: That’s the natural sequence of the sales process, right? All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. But opportunities can be much more than that.

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Sales Hacker

MARCH 1, 2024

How do you make it work for you? We’ll break it down – let’s get into it. We’ll break it down – let’s get into it. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. So, owned media.

GTM 71

GTM Launch B2B Growth 71

Lead Fuze

NOVEMBER 14, 2023

Ever fantasized about a world where launching your own business was as easy as pushing a button? But with the power of artificial intelligence (AI), that dream is inching closer to reality. Imagine this: AI-powered tools sifting through piles of data in seconds – tasks that would take humans hours, if not days. million.

Gaming 52

Gaming Campaign Technology Technology 52

Sales Hacker

JULY 26, 2023

Love it or hate it, artificial intelligence is massively changing the game in sales — and has huge potential for account executives. And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. Intimidated by AI? Don’t worry.

Objectives and Key Results 52

Objectives and Key Results Pitch Cold Call Sales 52

Salesforce

MARCH 24, 2023

Generative AI has raised considerable buzz lately , but with this hype comes a lot of misconceptions and confusion on how it can help marketers. With customer expectations rising and personalization now an expectation, marketers can use generative AI to help maintain customer loyalty and gain insights in a post-cookie world.

Customers 52

Customers CRM Technology Technology 52

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. The key to unlocking our modern-day dreams is AI technology. The key to unlocking our modern-day dreams is AI technology. you might wonder.

Technology 52

Technology Technology Strategize Campaign 52

Lead Fuze

NOVEMBER 10, 2023

How to use chatgpt in marketing might be your ticket off that treadmill. Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf. How do you leverage ChatGPT for marketing? How can ChatGPT be used in business?

Campaign 52

Campaign Promote Follow-up Engineering 52

Salesforce

OCTOBER 10, 2023

There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. What you’ll learn: What is a sales cycle? Probably not.

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

ConversionXL

JULY 25, 2022

CTA testing is paramount because it’s not always obvious what needs to happen for your business. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. Your call to action is the prompt you give readers or users to take a desired action.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. How to overcome these challenges, you ask? AI tools complement such software through data-driven insights.

Process 52

Process Objectives and Key Results X-functional Sales 52

Lead Fuze

NOVEMBER 10, 2023

Picture this: A future where marketing departments are run by sophisticated algorithms, machines that know our preferences better than we do. With the advent of artificial intelligence , it’s worth asking: Will marketing be replaced by AI? Is AI a threat to marketing? What jobs can’t AI replace?

Gaming 52

Gaming Strategize Technology Technology 52

Lead Fuze

OCTOBER 11, 2023

That’s where AI marketing automation comes into play. Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. You see, AI isn’t just for sci-fi movies anymore. It’s transforming how we do business every day.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

Salesforce

JANUARY 3, 2023

Years of eye-popping growth and hiring binges have given way to a new reality marked by smaller budgets and, for many, smaller teams. But for all that has changed, there is one constant: when you put your customer at the center of everything, you succeed. Help your teams become more flexible and agile. Read the blog.

Customers 52

Customers Trust Technology Technology 52

Salesforce

JULY 11, 2023

Transform your career with Salesforce Discover your Salesforce Career Path Get started today Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. There’s never been a better time to be a Trailblazer. And with 9.3 Meet Salesforce Admin Carlos Frias.

Consult 75

Consult Start-ups Meeting Service 75

Hubspot

AUGUST 23, 2022

Having powerful software is an undeniably critical component of any strong sales strategy. Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. So here's a breakdown of sales tech that can deliver quantifiable results for sales teams in 2022.

Contract 55

Contract Pipeline Cold Call Pitch 55

Search Engine Land

OCTOBER 13, 2023

We describe the results of our campaigns, just to be questioned about the “actual ROI”. Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said. And, who knows, maybe we’ll discover a way to finally break out of that self-perpetuating cycle.

Finance 114

Finance Objectives and Key Results Assembly Line Trust 114

Hubspot

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. But, still, sometimes it's hard to tell how a tool works and if it's actually worth your money. How to Implement AI on a Budget.

Price 89

Price Technology Technology CRM 89