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Scaling personalized experiences: From anonymity to insight

Martech

Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill. How do we engage visitors when we know so little about them?

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5 steps to a seamless post-M&A brand integration

Martech

Mergers and acquisitions can throw your marketing plans into chaos. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Ensure you know the brand and marketing objectives and how the integration will be measured. Make a special effort to get to know the new team.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Consistency is the cornerstone of good marketing.

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How to Create Sales Collaterals That Convert

Highspot

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. As a manager, how can you improve Salesforce adoption, performance, and ROI? When you automate the Salesforce platform, it’s easier than ever to use—for you and your sales team.

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Digital experience platforms: 4 building blocks to success

Martech

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally. Marketing professionals now wear many hats. What is a DXP?

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Supercharging your business: How the right CRM can up level your sales and customer experience game

PandaDoc

CRM, short for customer relationship management, is an approach to managing customer data that helps you maintain close relationships and drive better results. Having the right CRM software is essential to achieve this. McKinsey & Company says B2B customers use 10 or more channels to communicate and make a purchase.

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