ConversionXL

MAY 27, 2020

This person asked us to add a barely relevant link to our blog’s category page: Sometime, somewhere, they read that they were following “best practices.” This person asked us to add a barely relevant link to our blog’s category page: Sometime, somewhere, they read that they were following “best practices.” Guest blogging.

B2B 142

B2B Niche Pitch Follow-up 142

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We may put you on the show itself. You can ask a question.

Pipeline 105

Pipeline Sales Up-sell B2B 105

ConversionXL

JUNE 11, 2018

Basically: marketers know automation is important and plan to spend more money on it very soon… but they don’t know how to create a strategy around it. What marketing automation is good for — and more importantly, what it’s not. And it’s this idea that you should keep in mind while deciding what to automate.

A/B testing 133

A/B testing Education Follow-up Campaign 133

Sales Nexus

JANUARY 24, 2022

Less is more. In terms of designing your email, less is more. You don’t need to write an entire blog post. If you don’t have a great internet connection like when you’re on the road, that delayed loading time degrades the experience of the reader. This webinar covers: -Email Marketing best practices. Use videos.

Campaign 52

Campaign Start-ups Service Follow-up 52

Hubspot

JANUARY 9, 2015

It’s time to shine through their inbox and get your email content opened, read and clicked! Affix it to your subject line by saying things like: “John Doe, we really wanted to share this…”. Tip #5: Clarity is sometimes more important than complex, flowery language. Tip #8: A/B testing is a great idea.

A/B testing 78

A/B testing Follow-up Process Customers 78

Hubspot

OCTOBER 3, 2014

You''ve published a blog post. While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn''t quite work that way. While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn''t quite work that way.

Pitch 76

Pitch Promote Networking Campaign 76

ConversionXL

MARCH 10, 2017

It’s an iterative process though, so you’ll need to put in the work to reap the rewards. People come, people go, your content direction changes and attracts different people, etc. Your preconceived ideas of what works and what doesn’t will be proven wrong. Think of your email list as a living, breathing thing.

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

Lead Fuze

SEPTEMBER 30, 2021

Listed below are some reasons why client follow-up is critical: Client expectations are met, providing them with more motivation to purchase your goods. Existing customers who receive follow-ups are more likely to purchase the new product than those who do not receive follow-ups. Why is follow up email after meeting important?

Follow-up 52

Follow-up Meeting A/B testing Objectives and Key Results 52

Hubspot

JUNE 5, 2013

When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed -- so you don’t want to blow it. At the risk of tooting our own horn, we frequently get hit up to feature guest blog contributions on this blog. The Worst Guest Blogging Pitch Ever. But that’s not always what we get.

Pitch 68

Pitch Angle Negotiate Start-ups 68

Hubspot

FEBRUARY 6, 2013

Well, it's not that nobody is doing it (otherwise we wouldn't have much of a blog post on our hands). Just like any other piece of marketing content, useful personalization is the stuff that simply makes your marketing more relevant, and more helpful. it's just not being done as often or as well as it could be.

Gaming 78

Gaming Follow-up User Experience Price 78

Hubspot

JUNE 24, 2014

The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine. P.S. If you want more tips for putting together a stellar newsletter, check out our new guide: How to Create Email Newsletters That Don''t Suck.

Sports 73

Sports Non-Profits A/B testing Promote 73

Hubspot

JULY 14, 2015

You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. There were far too many things to sum up in one blog post, but we compiled some of their top tips for designing a great experience that, you know, converts people into leads and customers. No more, no less.

Conversion 75

Conversion Launch Education Campaign 75

Hubspot

MARCH 22, 2013

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. I mean, lovable marketing is all about delighting prospects, and setting the right people up with the right content at the right time. That's right, they run an automated email opt-out campaign.

A/B testing 71

A/B testing Real Estate Contact CRM 71

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

Campaign 111

Campaign A/B testing Click Through Rate B2C 111

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

JULY 25, 2012

It's about how to get more customers. Probably because they're doing things that come across as really untrustworthy, and they don't even know it. Probably because they're doing things that come across as really untrustworthy, and they don't even know it. If you put the price up, you'll scare people away! Take a look!

Trust 71

Trust Cross-sell Price Contact 71

ConversionXL

OCTOBER 17, 2012

This is guest post by Chris Hexton from Vero. Every business sends emails, but not everyone does so successfully. Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. Of course it is! It’s risk free!

Campaign 104

Campaign Conversion E-commerce Education 104

ConversionXL

MARCH 17, 2016

The Law of Reciprocity’s Power to Get You More Than You Give. The more you give, the more likely you are to receive. When you’re trying to boost revenue and the number of paying users for a SaaS, your website and signup page are only one piece of the puzzle. Would increasing free trials result in churn increasing?

Campaign 90

Campaign Objectives and Key Results Trust Education 90

Hubspot

AUGUST 8, 2012

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. In other words, customer experience is way more than just a friendly voice on the phone.

A/B testing 66

A/B testing Customers Click Through Rate Follow-up 66

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. Listen in or read our conversation below to learn more!

Pipeline 45

Pipeline Sales B2B Start-ups 45

Hubspot

OCTOBER 18, 2013

Here’s the problem -- we''ve already established that reporters aren’t over the moon about inboxes chock-full of press releases, and the act of writing them isn’t particularly thrilling for any marketer. For far too long, we’ve kidded ourselves into thinking that great media coverage starts with a great press release draft.

Launch 74

Launch Angle Pitch Start-ups 74

Hubspot

JUNE 2, 2011

Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. More and more people are paying attention to social media, but most people still live in their email. More and more people are paying attention to social media, but most people still live in their email.

Pitch 53

Pitch Niche Networking Follow-up 53

Martech

FEBRUARY 15, 2024

Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI in your marketing organization? It wasn’t that I felt like we needed to do AI for knowledge’s sake, it was that I saw this great opportunity because I have really talented people.

Education 117

Education Construction Government Legal 117

ConversionXL

APRIL 14, 2016

Today, people have become a lot more impatient. After reviewing cumulative data, ConversionXL highlighted just how vital speed is to conversions : “57% of visitors will abandon a page that takes 3 seconds or more to load.”. “47% Put simply, people are in a hurry, and aren’t likely to hang around if your website under-performs.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

The Lost Book of Sales

JULY 12, 2021

I've read online that many readers valued the material in the book, but it didn’t really tell them anything they didn’t know already. On this page you will find a table of contents and a logical rundown of the greatest bits that I took out for myself. Table of Contents. What's happening? A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

OCTOBER 27, 2020

To help you find them, I've put together a huge list of credible SEO resources in every category. Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. Not too shabby for less than six hours of content. You can't get a degree in SEO. SEO Podcasts.

UX 99

UX Engineering Follow-up Niche 99

Sales Hacker

MARCH 2, 2020

B2B Is Really P2P. As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? This list is not endorsed or sponsored in any way. The New Solution Selling.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Hubspot

DECEMBER 16, 2020

We've put all of our creative effort, time, and numerous resources into a campaign that sounded like a great idea, but had nowhere near the expected ROI or engagement. In the early 2000s , with the presence of "Big Data" many more brands and online advertising platforms embraced predictive analytics and marketing technology.

A/B testing 101

A/B testing Contact Campaign Promote 101

ConversionXL

MAY 27, 2022

Today’s buyers are more empowered than ever. More than two-thirds of buyers have researched your solution (and others’) before talking to sales. But each tactic and content asset should be underpinned by solid foundations that both sales and marketing teams are aligned on. More conversions? The impact of this?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

JULY 24, 2018

Oh, and if you could get them pretty cheap, that'd be great, too. Acting on that moment of desperation, however, can cause them more harm than good. They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published. Buy an email list.

Legal 78

Legal Contact Government Service 78

Hubspot

MARCH 19, 2020

Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests -- instead of tackling some of the bigger, more exciting tests that yield real insights and improvements. In this blog post, we'll highlight what you should be experimenting with and which tools can help you.

A/B testing 64

A/B testing Follow-up Consult Start-ups 64

Sales Hacker

OCTOBER 25, 2017

No doubt there are also some salespeople out there that have no idea what social selling actually is. As well as hearing from a number of experts within the field we’ll provide you with plenty of tips that you can enact immediately to increase your pipeline and close more deals more efficiently. Do you really know everything….Probably

Sell 100

Sell Up-sell Start-ups Trust 100

Heinz Marketing

FEBRUARY 8, 2021

Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 112

Pipeline B2B Sales Objectives and Key Results 112

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Business Blogging.

Engineering 78

Engineering Networking Contact Follow-up 78

Hubspot

JULY 13, 2018

It can be a challenge to write effective, conversational emails when English isn't your first language, but this article will provide some helpful tips to help you improve the overall quality of your emails and sound more like a native English speaker. Email Writing Tips for International Teams. Writing a good email starts with your mindset.

Government 100

Government Closing Start-ups Meeting 100

SaaStr

JUNE 19, 2020

Later, you’ll even get great at it. But until then, so many founders make unforced errors. If you would like to find out more about the show, you can follow us on Twitter here: Jason Lemkin. But typically you see a bell shape distribution, a handful of pitches really leap off the page. Pitching VCs is like anything.

Pitch 66

Pitch Healthcare Meeting Up-sell 66

Sales Hacker

DECEMBER 8, 2017

The continued increase of content noise = more difficult to stand out. Impact of net neutrality – will likely affect content publishers in a big way. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? It’s that time of year again.

Sales 96

Sales Cross-sell Up-sell Pipeline 96