Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are experts at writing but without subject matter expertise. They need to improve their ability to sell value. I read that there are now 600 million blogs in the world.

GTM 81

GTM Sales Manufacturing Lead generation 81

ClickFunnels

AUGUST 11, 2021

Then you need to build a solid lead generation system. Ready to grow your business faster than you ever thought possible? Here at ClickFunnels, we believe that the most effective way to sell online is the Value Ladder sales funnel. Here’s how it looks like: It has four stages: Bait. You drive traffic to that landing page.

Lead generation 246

Lead generation Niche Price Promote 246

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Every organization’s products and services should have unique selling points and provide compelling and distinguishing features. Are there contractual restrictions that hinder your genAI API?

Niche 108

Niche Price Technology Technology 108

ClickFunnels

AUGUST 2, 2021

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. SEO, social media, influencer marketing… Where should you even begin?? How did that happen? Continue reading….

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

JANUARY 26, 2022

The post How To Get The Highest Quality Leads From Your Sales Funnel appeared first on ClickFunnels. That’s why you need to think about it in terms of ROI. Want to know how to make the most out of the leads that you bring in? Given you their contact details. Here’s how you can build one: Create a lead magnet.

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Cross-sell Lead generation Pitch Niche 244

ClickFunnels

SEPTEMBER 20, 2021

The post How To Build An Effective Sales Funnel For Affiliate Marketing appeared first on ClickFunnels. Because instead of creating your own product line from scratch you can simply sell other people’s products. What you need to do to be successful at affiliate marketing.

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Profit margin Sales Niche Up-sell 222

Iannarino

JULY 10, 2021

It is critical that you know your desired outcomes, as well as what your client needs from you. Designing and rehearsing your talk tracks will provide you with confidence and a chance to tighten up your arguments. I almost called this post “How to Have a Difficult Conversation with Your Client.” Know Your Desired Outcome.

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Clients Conversion Up-sell Start-ups 273

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. There ’ s a lot of room for error when it comes to a successful launch, so how do you make sure things go as smoothly as possible? Should you plan for the worst? And why not?

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Launch Sell Represent Sales 244

ClickFunnels

JANUARY 31, 2022

You can’t just sit back and wait for customers to come to you. You need to go out there and generate leads for your business. That’s why today we are going to share seven lead generation tactics that can help you with that…. You create a landing page for your lead magnet. You drive traffic to that landing page.

Lead generation 248

Lead generation Pitch Promote Start-ups 248

Iannarino

JUNE 25, 2021

The Gist: When we focus on selling, we can lose sight of our obligation to create value for our prospective clients. You must provide your prospective clients with the ability to improve their results. How would your sales pitch change if you focused exclusively on your client’s results? Understanding Their World.

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Contact Clients Prospecting Up-sell 215

Search Engine Land

MARCH 20, 2023

Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content randomly, you’ll create content for specific reasons, and each piece will contribute to growth.

Education 101

Education Trust Engineering Up-sell 101

ClickFunnels

SEPTEMBER 28, 2021

You are in the right place! No matter what industry you are in, you will surely learn something that you can apply to your own business… Table of Contents: #1 Ramit Sethi #2 Brian Dean #3 James Clear #4 Mark Rosenfeld #5 Zero to Users #6 Matthew I. Spend on what you love, guilt free. 1 Ramit Sethi.

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

SaaStr

MARCH 12, 2024

Pushing founders to sell, or not sell, or raise more, or not raise more. If You Can, Slow the VC Process Down a Bit If It Looks Like You Will Get More Than 1 Offer. It’s ok to do another meeting, to have another conversation, before you decide who, in essence, to get married to on the cap table for 10-20 years. #

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Up-sell Trust Sell Meeting 97

ClickFunnels

SEPTEMBER 22, 2021

Want to sell more insurance? Then you first need to figure out how to generate more leads. You want to start by creating a super valuable lead magnet because the lead generation methods that we are going to discuss in this article depend on you having one. Don’t know how to choose the right provider.

Niche 244

Niche Education Start-ups Up-sell 244

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. How does this fit into your overall SEO strategy and SEO planning ?

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Process Objectives and Key Results Angle Follow-up 119

Iannarino

JUNE 24, 2021

When what you’re doing isn’t working, you need to change your approach. Do all the things that are necessary for you to succeed, without violating your values. “Do whatever it takes” sounds like a good way to succeed in sales , until you recognize that there are no constraints or guardrails.

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Sales Cross-sell Clients B2B 285

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead.

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Closing Legal Real Estate Trust 52

ClickFunnels

AUGUST 19, 2021

So you have built a sales funnel. But what conversion rate should you aim for? When someone does what you have asked them to do, you can say that they have “converted”. Note that sales funnel software such as ClickFunnels can do this math for you. You create a landing page for that lead magnet.

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Conversion Sales Lead generation X-functional 244

Iannarino

JULY 4, 2021

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The first thing you need to do is to create value for your prospective client. No more pushy sales tactics.

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Contract Contact Clients Conversion 331

Search Engine Land

JUNE 22, 2023

Here’s how to achieve these with great location-specific SEO content. How often are those agents annoying in their marketing efforts, pushing content but not engaging in conversations with potential clients, actually earning those relationships? How many of them are trustworthy? Write for the audience you want to sell to.

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Real Estate Trust Clients Referrals 100

Search Engine Land

APRIL 28, 2023

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. What is a resource page?

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Commission Niche Trust Promote 104

Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-stage process, and I’ll even advise you on what to charge. It’s supposed to put you, the SEO, on the line. It’s you saying, “Do this, and you’ll succeed.”

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Strategize Process UX Clients 97

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

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Service Growth Cross-sell Appointment 105

Search Engine Land

MAY 20, 2024

To help you put this into practice, take a copy of this templated worksheet and use it each time you need to generate some more ideas. Tactics are the short-term moves you make to gain an advantage. Tactics are the short-term moves you make to gain an advantage. Strategy and planning are not the same thing.

Non-Profits 111

Non-Profits Drivers/motivators Finance Service 111

Partners in Excellence

OCTOBER 1, 2020

” It’s been one of those throw away terms all of us have heard about selling since the very first day we started selling. Fast forward to more modern times and the advent of things like “SaaS selling.” We have to be driven by “How they feel!” “Sales is all about people!”

Customers 164

Customers Up-sell Gaming B2B 164

criteria for success

DECEMBER 1, 2022

When hiring sales reps, it can be easy to get a nice illustration of who your candidate wants you to see. Only the most creative sales interview questions will give you a clear understanding of who you are sitting across from. Maybe it’s important that sales reps know how to use a certain software.

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Cold Call Sales Pipeline Contact 98

Search Engine Land

APRIL 17, 2023

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. In almost any scenario where somebody needs instructions and help on how to do something, great how-to content can swoop in and improve their lives. Why does this matter?

Education 101

Education Angle Trust Entertainment 101

Martech

SEPTEMBER 25, 2023

You guys did me proud.” For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. How these metrics are presented, however, makes all the difference.

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A/B testing Tradeshows Finance Cross-sell 117

Search Engine Land

AUGUST 14, 2023

People have long added external links to their blogs in hopes of being seen as relevant. If we build off Mueller’s example, imagine that we sell handbags and write an amazing article on how sustainable handbags are manufactured. In that case, Google isn’t going to rank your page higher because you created a quick link.

Manufacturing 98

Manufacturing Niche Follow-up Engineering 98

Heinz Marketing

MARCH 10, 2021

We know for sure that if we do not like an item, no matter if it is a big-ticket item, Costco’s got us covered. Why do you think Costco has this policy in place? It wants to put the customer first – it wants to put you first. How does that translate to B2B? Think about what problems you are solving.

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B2B Cross-sell Retail Healthcare 137

Search Engine Land

NOVEMBER 7, 2022

For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. . Let’s explore how they harmonize.

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User Experience CTR Click Through Rate Engineering 108

Martech

DECEMBER 5, 2022

A mistake on any one of these and it doesn’t matter how good the rest are. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. This is who you have to follow if you don’t want your email campaigns getting left behind. Read her blog here.

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Consult Follow-up Growth Promote 124

Search Engine Land

SEPTEMBER 6, 2023

You can avoid a messy website by implementing a simple topic cluster structure. Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. Why you need to organize content for Google Part of how Google assesses your content is how they are linked together.

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CTR User Experience Engineering Strategize 139

Search Engine Land

DECEMBER 6, 2023

SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials. Once you gain this solid understanding, explore how your buyer conducts online searches with keyword research.

B2B 104

B2B B2C CRM Engineering 104

Partners in Excellence

NOVEMBER 10, 2021

I watched a fascinating short film, “Work, I Think It Numbs You, Somehow.” He talks about how so much of work causes you to stop thinking, we go through the motions and don’t have to make decisions. It’s how we implement the technology that drives this.

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Manufacturing Technology Technology Sell 123

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

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B2B Cold Call Sales Technique 124

Spiro Technologies

SEPTEMBER 15, 2022

To be sure, these myths were around long before sales blogs and social media, so they’re not necessarily new. If you don’t do well in one sales job, then sales isn’t for you. So if one sales job wasn’t a great fit, you should at least try another one before throwing in the towel for good. Making money is all that matters.

Commission 111

Commission Inside sales Outside Sales Up-sell 111