Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. If you're lucky enough to land a high ranking, you'll enjoy a pretty big advantage over competitors when it comes to finding new customers. But — just how valuable is a page-one ranking? And as for clicks?

CTR 101

CTR Click Through Rate Drivers/motivators Represent 101

Search Engine Land

OCTOBER 12, 2023

The AI mostly uses neutral secondary sources such as trade magazines, news sites, association and public institution websites, and blogs as a source for recommendations. The output of generative AI is based on the determination of statistical frequencies. Since LLMs rely more on statistics than semantics, they are not ontologies.

Engineering 116

Engineering Angle Niche Networking 116

Search Engine Land

JUNE 9, 2023

Why the best word count for SEO doesn’t exist There is no “one size fits all” in terms of word count that will automatically make your pages more likely to rank. For example, let’s say you create a blog post targeted to a keyword… but it’s not ranking. So, what would make your blog better besides a bigger word count?

Entertainment 98

Entertainment Engineering Follow-up Presentation 98

Search Engine Land

APRIL 20, 2023

This makes it easier for your content to be indexed and ranked in search engine results pages (SERPs). That being said, every WordPress blog has its shortcomings. Passing Core Web Vitals on WordPress Core Web Vitals (CWVs) and page speed are important ranking factors and warrant your attention.

Real Estate 113

Real Estate Engineering UX Networking 113

Search Engine Land

FEBRUARY 14, 2023

Search engine results page (SERP) analysis is the practice of analyzing the top-ranking pages for your desired keyword, spotting opportunities to rank for this keyword and trying to pinpoint difficulties in reaching the top of the search results. Defining SERP analysis So, what is SERP analysis? Type of content ranking.

Education 95

Education Angle UX Click Through Rate 95

Search Engine Land

MARCH 17, 2023

My experience is that this helps you steer clear of token limits, and even pedestrian prompts like the one above combined with having ChatGPT create an outline will generate better content than if you ask the tool to "write a blog post." Feed it statistics or quotes to work into specific sections of the post. model = "gpt-3.5-turbo")

Price 145

Price Follow-up Start-ups Engineering 145

Heinz Marketing

NOVEMBER 18, 2021

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Increase your webpages’ search ranking (where you land on the search results page) and therefore increase traffic to your site, bringing more prospects, more conversions and (hopefully), increased revenue. .

Engineering 134

Engineering Start-ups Meeting Prospecting 134

Search Engine Land

SEPTEMBER 6, 2023

The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Expert sources: Being seen as an expert in a specific field can get you links from news sites, blogs, and industry publications. Overall page quality rating considerations in the guidelines are: Quality for the main content.

Niche 137

Niche Technique Campaign Contact 137

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. million were malicious, pointing to 181,699 landing sites. billion “core” searches. Google Study: 1.3%

Objectives and Key Results 91

Objectives and Key Results Launch Engineering Commission 91

Lead Fuze

AUGUST 29, 2023

This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape. An interesting stat from WordStream suggests average landing page conversions hover around 2.35%. In contrast, SEO is about bolstering visibility within search engine result pages (SERPs).

Conversion 52

Conversion A/B testing User Experience Technique 52

Search Engine Land

MARCH 28, 2023

.” “There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. This is not just reserved for About Us pages. ” Confused?

Electricity 96

Electricity User Experience Engineering Trust 96

Lead Fuze

DECEMBER 2, 2021

As the statistic above shows, content marketing can benefit both B2B and B2C industries by boosting lead generation and, eventually, bettering organic search results and the brand’s authority. The main types of gated content that can generate leads are the following: Content upgrades to existing blog posts.

Lead generation 52

Lead generation Niche Real Estate A/B testing 52

Search Engine Land

MAY 30, 2023

Scroll : When a user reaches the bottom 90% of each page for the first time. For example, you might want to measure the following micro conversions: Scroll to 90% of a blog post or article. How those clicks translate into user behavior, like which landing pages engage more users and how many of these users go on to convert.

B2C 115

B2C Sports Referrals Non-Profits 115

Search Engine Land

JANUARY 19, 2023

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” ” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging.

Engineering 96

Engineering Campaign Launch Represent 96

ConversionXL

SEPTEMBER 23, 2014

Yes, your testing tool said you have 95% statistical significance level, or higher. Statistical significance and validity are not the same. Statistical Significance Is Not A Stopping Rule. Is this a statistically significant result? Statistical significance is not a stopping rule. There was no uplift to begin with.

A/B testing 124

A/B testing Represent Conversion Retail 124

Lead Fuze

SEPTEMBER 30, 2023

Plus, we’ll dive into strategies like crafting content, guest blogging, and cold emailing – all crucial tools for mastering this. ” In essence, a well-crafted blog post can be instrumental in lead generation without any monetary investment. .

Lead generation 52

Lead generation Cold Call Strategic planning Technique 52

Search Engine Land

FEBRUARY 4, 2023

Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Google adds new SEO Audit category to Chrome’s Lighthouse extension 2018: The popular auditing tool used by developers and search marketers enabled users to run basic SEO checks against site pages.

Real Estate 93

Real Estate Engineering Launch Networking 93

Search Engine Land

JANUARY 5, 2023

” The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. Search Engine Land, SMX name Carolyn Lyden content lead. 2021: Lyden acted both as editor-in-chief of Search Engine Land and content lead for our SMX events series.

Retail 92

Retail Engineering Click Through Rate Contact 92

Sales Hacker

AUGUST 7, 2019

What if I could help you beat that statistic, raising your probability to 20% or more? Keep reading to learn how to use a custom landing page and hyper-personalization with your email marketing strategy , so you can beat the bland, copy-cat emails that fill your prospects’ inboxes. Why an Account-Based Marketing Style Wins.

Conversion 73

Conversion Customers Healthcare E-commerce 73

Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. This ensures that the top result on the SERP is most likely a link to an Amazon page. Optimize Search-Friendly Content.

Engineering 101

Engineering User Experience Growth Service 101

ConversionXL

JUNE 16, 2022

A marketing playbook gets everyone on the same page. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Capterra Sales & Marketing Software

FEBRUARY 10, 2021

The statistics are staggering; 88% of consumers who do a local search on their smartphone visit or call a store within a day, and nearly 46% of all Google searches are seeking local information. For an in-depth look at Google My Business and how they rank businesses for local searches, check out Google’s support page.

Customers 66

Customers Objectives and Key Results Transportation Engineering 66

ConversionXL

JUNE 16, 2020

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. The choices for how to spend your time or dollars fall into two buckets: Site improvements, such as new content, on-page optimizations, and fixing technical SEO errors. Sounds simple. You’d be surprised.

CTR 121

CTR A/B testing Click Through Rate Education 121

Hubspot

JULY 21, 2017

But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. We might have been optimizing the landing pages for search, but we weren’t doing the same for the juicy, valuable, in-depth content inside the offer itself.

A/B testing 100

A/B testing Lead generation Conversion User Experience 100

ConversionXL

SEPTEMBER 25, 2019

For example, you can use the dataLayer to set up a cohort analysis on a blog. For example, most of you probably know that you can use Inspect Element to edit elements on a web page, but instead of doing that, write this in the console: document.body.contentEditable=true. The browser fetches the web page and executes each line.

SQL 117

SQL GTM Campaign Start-ups 117

ConversionXL

JULY 6, 2019

Of course, great email copywriting isn’t dissimilar from great landing-page or product-page copywriting. As for the email sending times, check your newsletter statistics to see if any particular time of day produced higher open rates. If you really want to master the discipline, take our copywriting course.).

Campaign 83

Campaign Click Through Rate Strategic planning Start-ups 83

Search Engine Land

JANUARY 30, 2023

This statistic has been confirmed by Google many times, most recently in 2022 as reported by Barry Schwartz on Search Engine Roundtable. What creators should know about Google’s August 2022 Helpful Content update , Google Search Central Blog In most topic areas, there are many relevant long-tail queries to work on. Nearly 95% of U.S.

Niche 96

Niche Engineering Start-ups User Experience 96

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. Blogs give copywriters a chance to dive deeper into topics in a way that isn't captured through emails, ads, or social media posts.

Contact 101

Contact Follow-up Service Closing 101

Hubspot

JULY 2, 2014

For example, if you have two landing pages, one with 5% conversion rate (CVR) and the other with a 30% conversion rate, seek to improve the 5% CVR page. If that seems awfully obvious to you, and you''d like to take the performance of more than just landing page CVR into account, let''s go through a little case study.

A/B testing 72

A/B testing Click Through Rate Lead generation Conversion 72

Salesmate

AUGUST 4, 2021

For example, if you’re looking to increase your sales, you might want to send the emails in the mornings in the mid-week or if you’re looking to create awareness about a new blog then you might send at times when people are in a more relaxing mood. Was it because it landed in your inbox at a particular time?

Campaign 116

Campaign Entertainment Pitch Technique 116

Lead Fuze

AUGUST 1, 2021

Landing a celebrity to wear or promote your product was once the PR scoop of the century. Before I get into the different types of influencer marketing examples, let’s discuss the Influencers Marketing statistics. Influencer Marketing Statistics. And micro-influencers are making things much easier. 2 Higher Engagement.

Niche 98

Niche Follow-up Contact Intrinsic 98

ConversionXL

FEBRUARY 5, 2013

It’s not unusual in our line of work to see the exact same landing page convert at 11% one month, and 55% the next – without making any changes. Where did the traffic land on – home page or landing page? Did the ad copy match the landing page copy? You get the point.

E-commerce 129

E-commerce Conversion Start-ups Clients 129

ConversionXL

DECEMBER 1, 2014

Always be testing” echoes across marketing blogs like a broken record. This is true with every aspect of your landing page, but you’ve got to start somewhere. So let’s start with one of the often overlooked – but super-important – elements of your landing pages: your opt-in forms. And for good reason.

A/B testing 127

A/B testing UX Click Through Rate Conversion 127

Hubspot

FEBRUARY 7, 2017

Increase conversions on one landing page by >5% and find statistically significant results. And tying a metric to your experiment -- in this case, increasing conversions by greater than 5% on one landing page -- is what makes it actionable. How will you do that? What is your campaign-specific goal?

Growth 73

Growth Process A/B testing Lead generation 73

Lead Fuze

SEPTEMBER 30, 2021

We would like to present you with the different positions you can land for a sales job. When choosing the right design for a resume, keep in mind all that matters is the written content and that everything is on one page. B2B writing is especially required for their website blogs. And just write as many pages as you can.

Lead generation 52

Lead generation B2C Cold Call Territory 52

Hubspot

APRIL 14, 2016

Can putting a video on a landing page help increase that page's conversion rate? Can adding videos to your blog posts help drive more traffic? The Top 16 Video Marketing Statistics for 2016 from. Know any other video marketing statistics (or tips) you'd like to share? Check it out below. Adelie Studios.

Conversion 53

Conversion 53

ConversionXL

MARCH 16, 2014

Words, images, colors & composition are the usual suspects – but they’re stealing most of the credit for what goes into making effective websites & landing pages. “In the full data set, the average page view contained 593 words. I could be wrong though, you should always be testing ).

User Experience 133

User Experience Conversion Represent UX 133