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Scaling personalized experiences: From anonymity to insight

Martech

How can we increase engagement and guide these unseen visitors toward becoming known? How do we engage visitors when we know so little about them? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

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B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

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Best of the Bot: Create an SEO plan for a digital marketing agency

Search Engine Land

Develop a content strategy: Based on your target audience and keyword research, create a content strategy that outlines the types of content you will create (blogs, videos, infographics, etc.), Ensure your content is valuable, informative, and engaging to attract and retain your audience. and ensuring proper URL structure.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

Prompt: How to choose suitable topics for blog posts? Answer: Choosing suitable topics for your blog posts is crucial for attracting and engaging your target audience. Create blog posts that provide solutions, answers or valuable insights related to these pain points. Here’s something somebody asked me!

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Key SEO trends for 2024 by Wix Studio

Search Engine Land

Driven by a competitive landscape and customer expectations, in 2023, we saw AI emerge as an enhancement for 100s of SEO and martech products and tools. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

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How to fix a huge traffic drop after rebranding

Search Engine Land

Changing names only is easier because you can do press releases, have influencers talk about you or send email/SMS blasts to customers and make it known who you are now. This isn’t recoverable because you need customers on your own website for them to intercept. When you are customer-first focused, SEO normally comes as a reward.

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