Remove blog the-source-of-the-problem-is-the-problem
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The Source of the Problem is the Problem

Iannarino

Finding the presenting problem is now a superficial, commoditized level of discovery. You create value when you uncover a problem’s root causes and promote deeper understanding. Identifying a prospective client’s problem is a tried and true approach, the core of legacy solution selling. The Problem Behind the Problem.

Clients 230
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How to protect against and benefit from generative AI hallucinations by Optimove

Search Engine Land

Suresh Venkatasubramanian, a professor at Brown University who helped co-author the White House’s Blueprint for an AI Bill of Rights, said in a CNN blog post that the problem is that LLMs are simply trained to “produce a plausible-sounding answer” to user prompts. “So, a correct answer to a question). And he would just go on and on.”

Teamwork 113
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How one tech company is doing marketing without cookies

Martech

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” The software Sentry sells is based on an open-source program and is itself open-source. We took a slightly different approach.

Education 120
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How one Google featured snippet is killing commercial list-based content

Search Engine Land

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance.

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Webflow adds AI-driven personalization with Intellimize acquisition

Martech

Dig deeper: How Sur La Table uses AI to power customer experience As Webflow grew its own business, it saw firsthand how marketing teams in larger organizations were struggling, according to a blog post by Webflow CEO and co-founder Vlad Magdalin. Terms of the deal were not disclosed. A powerful content management system.

Retail 90
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How to protect against and benefit from generative AI hallucinations by Optimove

Martech

Suresh Venkatasubramanian, a professor at Brown University who helped co-author the White House’s Blueprint for an AI Bill of Rights, said in a CNN blog post that the problem is that LLMs are simply trained to “produce a plausible-sounding answer” to user prompts. “So, a correct answer to a question). And he would just go on and on.”

Teamwork 101
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6 things you should do after a Google core update rollout completes

Search Engine Land

The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out.