Search Engine Land

JUNE 29, 2023

Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement. Why we care.

Construction 98

Construction Networking Sports Follow-up 98

Search Engine Land

FEBRUARY 17, 2023

Particularly, platforms like Instagram and Facebook are focused on serving short-form videos to users, so these types of posts get more views and shares. Examples: Short blog posts, social media posts, and short emails. Examples: TikToks, YouTube Shorts, Instagram and Facebook Reels. Why create short-form content?

Entertainment 94

Entertainment Education Strategize Follow-up 94

Search Engine Land

APRIL 15, 2024

Social media Instagram, X, TikTok, Pinterest and Facebook are hotbeds for brand mentions, with users frequently discussing brands in posts, comments and stories. Blogs, news and articles Written content on blogs and news sites often includes brand mentions, either as the primary focus or within broader topics.

Manufacturing 105

Manufacturing Real Estate Strategize Territory 105

Search Engine Land

JULY 24, 2023

These questions can be excellent starting points for blog posts, social media content or videos. Generate unique perspectives AI prompts can help you think outside the box and generate unique perspectives on a given topic. Provide insights on [topic/subject] from a [historical/cultural/political] standpoint. Example: "Hey there!

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. If somebody searches for your profile or account topics using the platform’s internal search feature, you want to be found.

Engineering 96

Engineering Strategize User Experience Technique 96

Search Engine Land

JUNE 16, 2023

A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear. Filtering your keywords by commercial intent will help you identify consideration stage keyword themes and topics. Monthly: Create a longer blog post, webinar, or podcast.

Objectives and Key Results 95

Objectives and Key Results B2C Price Launch 95

Search Engine Land

JUNE 7, 2023

A targeted Google search will return lists of articles around topics like “lists of,” “alternative,” or just “how to.” Most of your focus will be on high-authority homepage links and deep links to blogs and informational articles. Export list. Filter down by metrics.

B2B 90

B2B Niche Pitch Campaign 90

ClickFunnels

SEPTEMBER 28, 2021

Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing! Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page. Facebook, Instagram, Twitter, etc.). Ready to start making sales?

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

MAY 5, 2023

For instance: Why does our audience resonate with this topic but not that one? It appears at the end of a blog post and asks the reader whether what they just read was helpful or not: In contrast, surveys are more detailed and open-ended. They may include one or dozens of questions about one or many topics. Rate from 1-10.

Niche 87

Niche Drivers/motivators Start-ups Follow-up 87

Search Engine Land

MARCH 2, 2023

AI search is arguably the hottest topic in digital marketing right now. Offers additional links and resources if the user wants to read more on the same topic. Actionable advice is needed here – not what the site owner wants (make more money) but what the visitor wants to perform (learn how to blog).

UX 98

UX Follow-up Commission Start-ups 98

Hubspot

MARCH 19, 2020

If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Remember that a search engine’s ultimate goal is to surface the very best few pages about a topic on the web. This works similarly to specific blog posts, as well as your blog.

Engineering 101

Engineering Promote Campaign Start-ups 101

Hubspot

APRIL 23, 2020

While LinkedIn Stories is just an experiment at this point, the online networking company says that this endeavor comes after other major social networks like Instagram, Facebook, and Snapchat have succeeded and drawn in new audiences to their platforms with Stories. Inform audiences about topics related to your industry.

Launch 99

Launch Networking Entertainment Follow-up 99

Hubspot

MARCH 1, 2021

And, on the confirmation page, you can direct them to blog posts , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content. Pull People to You. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.

Lead generation 101

Lead generation Presentation Gaming Service 101

Search Engine Land

MARCH 3, 2023

Choose content topics and formats. If you don't understand your audience fully, your content topics won't always resonate. I always recommend focusing on your website first – specifically, posting content on your blog. Your Instagram, Facebook, Twitter, and LinkedIn accounts reside on borrowed land. Define your audience.

Real Estate 101

Real Estate Promote Cross-sell Sports 101

Search Engine Land

MAY 12, 2023

If that’s the case, you might prefer to use just the following structure: Specific Keyword – Topic On WordPress, some themes still go with the brand first. When the brand or URL in the title is as long as or longer than the specific keyword (and topic), you may even end up with duplicate content issues.

Pitch 131

Pitch Technique Start-ups Follow-up 131

Martech

JANUARY 16, 2024

The spread of political misinformation will erode trust on other topics as well. Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year. A recent U.K. study found only 13% of the population trusted ad executives.

Government 88

Government Campaign Trust Education 88

Heinz Marketing

OCTOBER 22, 2021

Of course there are books available on every topic imaginable, and maybe you have a stack sitting unread on your shelf like I do—but books can take a lot of time and focus to read. You can search for relevant topics, or join specific communities to stay up to date on the latest posts. Subscribe to a Blog. Take a Class.

Pipeline 122

Pipeline B2B Niche Technology 122

Martech

JULY 27, 2022

. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” wrote Anthony Chavez, VP of Google’s Privacy Sandbox in a blog post. In June 2021, Google had moved the deadline back from 2022 to 2023.

Non-Profits 120

Non-Profits Gaming Technology Technology 120

Search Engine Land

JANUARY 14, 2023

Facebook Graph Search arrives. In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. Although Facebook was already using Bing for web search results at that time.

Engineering 98

Engineering Launch Retail Networking 98

Search Engine Land

DECEMBER 12, 2022

search engines and major social networks like Facebook or Instagram) to find more people who need you. LinkedIn is a great place to share your blog content, which drives traffic back to your website. This strategy should directly tie into your website and blog content strategy because they can – and should – work together.

Networking 100

Networking Real Estate Pitch Up-sell 100

Hubspot

APRIL 4, 2018

If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 25%. For instance, will growing your Facebook following lead to more revenue? And is it actually possible for you to significantly boost your organic reach on Facebook after their most recent algorithm change? Blog Traffic Goal Example.

A/B testing 101

A/B testing Sports Promote Follow-up 101

ConversionXL

MARCH 31, 2021

Mining your clients for pain-points, success, and topic ideas. When starting out, many agencies blog about topics directly related to their offering. For example, certain publications are talking about modernizing legacy systems, a topic well worth pursuing for any agency that offers digital transformation services.

Appointment 127

Appointment Clients Launch Follow-up 127

Martech

APRIL 2, 2024

Like other social media sites, users can engage with posts in real time, whether it’s publishing quippy comments on trending topics or providing thoughtful reviews of long-form articles (bonus: no paywalls). Post those shorter videos on TikTok, Instagram, Facebook and X to maximize reach.

B2B 118

B2B Drivers/motivators Campaign B2C 118

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Create a blog post.

Contract 100

Contract Campaign Product Conversion 100

Search Engine Land

JUNE 22, 2023

Just ask a real estate question on a local Facebook group or Twitter, and you’ll be bombarded with agents offering their services. Two of our top performers are location pages and blog posts. Blog post : Unlike location page content, blog posts must be specific, timely, and relevant. Here are the results so far.

Real Estate 98

Real Estate Trust Clients Referrals 98

Search Engine Land

MAY 17, 2023

Three data structures exist on the web: unstructured (blogs), semi-structured (Wikipedia), and structured data (Wikidata and JSON schema). Optimize around search intent when attempting to cover a topic. You must have your core topic on every page if you are Nike. The context of the website.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Search Engine Land

MARCH 10, 2023

Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again. Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets 2010: Facebook saw 10% search query growth in the past month.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Networking 121

Networking Retail Click Through Rate Engineering 121

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Entertainment 95

Entertainment Promote Follow-up Niche 95

ConversionXL

OCTOBER 14, 2020

You can invest in courses , books, and seminars, sure, but the amount of high-quality content available in blog posts, industry groups, and on social media gives you instant access to level up your skills. Many listed multiple websites, all covering the same topic—there was a clear focus for what they read regularly. Image source ).

Follow-up 121

Follow-up Engineering Niche Growth 121

Search Engine Land

JANUARY 3, 2023

However, there were links to their Twitter account, Facebook page, Wikipedia profile and stories like this about them being penalized by Google. 2021: In this installment of Barry Schwartz’s vlog series, he chats with Church about about two primary topics: conversion tracking and what SEOs should focus on. 2010: Spoiler: no.

Launch 90

Launch Engineering Drivers/motivators Territory 90

A Sales Guy

MAY 7, 2021

One of ASG’s most popular, and controversial, blog topics debunks the popular Sales Myth of “People Buy from People They Like.”. It’s an important topic at the heart of Gap Selling. pg 22) And this ever-popular myth haunts us in ASG Facebook comments to this day. . I’m not buying you.”.

Sell 170

Sell Cross-sell Up-sell Gaming 170

ConversionXL

SEPTEMBER 22, 2020

In this article, I share some best practices for guest blog prospecting, putting together a winning pitch, and creating content that editors love to publish. How to find the right blogs that will accept your pitch. The first step to any successful outreach campaign is to find the right blogs to reach out to.

Pitch 116

Pitch Follow-up Start-ups Campaign 116

Search Engine Land

FEBRUARY 21, 2024

By delving into search insights, podcast creators gain valuable information about trending topics and audience preferences, allowing them to tailor content to meet audience expectations. Social media recommendations : Use SEO to optimize positive feedback on platforms like Facebook or X so they appear prominently in search results.

Customers 112

Customers A/B testing Strategize User Experience 112

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Non-Profits 118

Non-Profits Follow-up Promote Service 118

Search Engine Land

JANUARY 24, 2023

Also on this day Google kills FLoC, introduces Topics API as its next-gen targeting tech 2022: The Topics API would select topics of interest (based on the user’s browsing history), without involving external servers, and share those topics with participating sites. Some free SEO advice for his new blog.

A/B testing 122

A/B testing Engineering Price Territory 122

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promote 101

Promote Follow-up Start-ups Networking 101