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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. You really only need two OKRs to drive your success in sales —opportunity creation and opportunity capture—though I could be persuaded to add a third. The First OKR: Opportunity Creation. The objective is your goal, clearly expressed.

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The New Sales Conversation

Iannarino

The new conversation provides value in areas where we have not yet enabled salespeople. The reason is simple: you have to create the value your clients need to solve a new set of problems than they faced in the past. The salesperson must somehow create enough value that they can command a second meeting to pursue that opportunity.

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Why tight budgets mean maximizing content

Martech

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments. Live (or die) by ROI to design a new budget. Reuse and recycle.

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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

Read this again, but apply every statement to Google’s pre-existing featured snippets: “…engine that grabs facts and snippets of text from a variety of sites, cobbles them together (often word-for-word) and passes off the work as its creation.” Can you do that for me? Now, let’s talk about SGE.

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The 4 best sales strategies for SMBs

PandaDoc

Our rational thinking keeps us from spontaneous purchases, so its the part where facts come in that help us to justify the investment and prove its value. Small businesses have no choice but to win clients or to die trying. Creative creation of sales documents. Goliath fell back and died. An offer they couldn’t refuse.

Sales 53
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A (Third) Meeting Of The Minds With Anthony Iannarino

Sell Or Die

Jeffrey and Jennifer struck while the iron is hot and Anthony Iannarino, author of The Sales Blog and Eat Their Lunch: Winning Customers Away from Your Competition comes to the Gitomer studios to speak on the world of sales as whole. If a sales genius just flies into town and wants to record with you, the only answer is yes.

Meeting 40
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Qualifying, A Primer

Partners in Excellence

And because we spend so much time working with customers in supporting their change efforts, we can create great value in guiding the customer through their self qualification and commitment. As a result if we focus viciously on our ICP, we know we can help them and create value–if only they have the need to change.