Remove blog what-is-a-sales-strategy-and-how-do-you-create-one
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The Only Two OKRs for Sales

Iannarino

The Gist: Sales is made up of two parts: Opportunity Creation and Opportunity Capture. The more you focus on these major outcomes, the better your results. Your goals and measurements should be based on these two outcomes. Here’s how an OKR breakdown might look for a professional sales force.

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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. Creating a repeatable process for salespeople is supposed to ensure success, but it rarely creates value for clients. You need to make sales. You need help now.

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The Critical Shift to Competing by Creating Value

Iannarino

The Gist: Early legacy approaches to sales leveraged external factors to create a competitive advantage. Eventually, these approaches settled on “solutions” as the main advantage. Over the last decade, the competitive advantage has shifted to the salesperson’s ability to create value around decisions and results.

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How Would You Sell Without a Solution

Iannarino

The Gist: The legacy approaches to sales are inadequate for today’s environment. Your prospective clients measure you by how much value you create for them in a number of areas. One way to improve your approach is to remove the crutches you have used to sell. How Will You Open the Call?

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Seeking Unfair Advantages

Iannarino

The Gist: Sales is a competition, a contest with a single winner and multiple losers. In a zero-sum game, you need to create a competitive advantage. How you sell—not what you sell or who you work for—is your most important competitive advantage. Or better still, several unfair advantages.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

The world of sales is vast, and if you’re a sales professional, you’ve likely been exposed to both inside and outside sales roles. However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place.

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The Top 5 Strategies To Sell Without Selling

ClickFunnels

The post The Top 5 Strategies To Sell Without Selling appeared first on ClickFunnels. You need to make sales if you want to stay in business. So how can you convey the value of what you offer without the potential customers getting their guards up? and focused on creating software.

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