Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process. As he explained on Aug.

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Angle Launch Meeting Technology 103

Search Engine Land

OCTOBER 4, 2023

I would urge any who have not already done so to review: The analysis that Glenn Gabe has put up. Because I routinely do hundreds of audits a year, I have access, at any one time, to 400+ Google Search Console profiles. Advice to write longer posts so that “you can stuff more ads” onto the page.

Niche 135

Niche UX Follow-up Start-ups 135

Partners in Excellence

APRIL 1, 2024

Preface : Alex McNaughten , his co-founder, and I have been spending a lot of time talking recently. Alex and Alistair have a vision for one of the best AI based coaching platforms I’ve seen, Grw.ai. They brought me on, I was given a list and told to start calling! I’ve stayed in sales for a number of reasons: 1.

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Martech

JANUARY 25, 2024

If you find yourself in the front seat of the struggle bus, do what I do. I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I didn’t invent this exercise. No, you haven’t attained AI nirvana if you use ChatGPT just for writing and testing subject lines.

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Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. You’ve heard whispers about AI writing tools promising to make life easier. They churn out blog posts faster than a caffeine-fueled writer on deadline day!

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Engineering Niche Technique Gaming 125

Martech

OCTOBER 11, 2023

Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content. Writing the same stuff as everyone else is a great way to get lost in the noise. Why it matters : AI chatbots are increasingly sourcing information from recognized experts.

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Search Engine Land

SEPTEMBER 11, 2023

Organic traffic performance of established publications vs. newer, smaller publishers While tracking the performance of media companies doing affiliate marketing, I started seeing traffic declines for established brands. That’s why it is important to let editors remain 100% independent on each publication and from the affiliate and ads teams.

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Search Engine Land

NOVEMBER 20, 2023

million Model : AI writing plus human contribution Estimated AI-written articles : 141,855 (U.S. But with much AI-powered content, why are collaborative articles so successful? They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community.

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Search Engine Land

FEBRUARY 21, 2024

So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content, it typically is, at best, subpar. AI tools can write crap. The real question is, why is the web getting worse?'”

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Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Write blog on The Importance of Local SEO for Small Businesses. You write in a professional, concise and easy-to-understand tone. You write in a professional, concise and easy-to-understand tone.

Objectives and Key Results 106

Objectives and Key Results Engineering Technique Trust 106

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. The initial response I had was to raise concerns for why we shouldn’t do it or to delay it.”

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Education Territory Growth Technology 122

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are experts at writing but without subject matter expertise. Some aren’t experts at anything but still they write. I read that there are now 600 million blogs in the world.

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GTM Sales Manufacturing Lead generation 81

Martech

JULY 21, 2023

It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. It’s in public beta as of this writing. Writing emails. Write social posts. Generate blog ideas. Where do I get stuck in my content creation process?

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Niche CRM Contact Sales 94

Heinz Marketing

APRIL 17, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. I am a little bummed to share that my DataRobot experiment was not so successful.

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ConversionXL

DECEMBER 2, 2020

You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. Should” content also tends to focus on the “what” and “why” components, which pad word counts (and appease search engines) but achieve little else. So why is “should” content so ubiquitous?

Niche 161

Niche B2C Networking Contact 161

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing. What is a call to action in writing? This raises several buyer objections: Do I have to pay?

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A/B testing Contract Appointment Drivers/motivators 146

Search Engine Land

AUGUST 14, 2023

People have long added external links to their blogs in hopes of being seen as relevant. What will happen if I external link to a popular website like Wikipedia? ” Why should it? If we build off Mueller’s example, imagine that we sell handbags and write an amazing article on how sustainable handbags are manufactured.

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Manufacturing Niche Follow-up Engineering 98

Search Engine Land

FEBRUARY 6, 2023

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. The ones who write ultra long-form posts (3,000+ words) are 2.5x more likely to say their results are strong vs. bloggers who write shorter posts of 1,500 words or less. Why does it matter? What is long-form content?

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Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. So I made it a goal of mine in Q1 of this year to figure out why we continued to see a decline in engagement. I was feeling like a fraud.

CTR 102

CTR Start-ups Technology Technology 102

Heinz Marketing

OCTOBER 8, 2022

” Why Strategic Alignment is Essential to Enterprise Change Planning. In this blog post, Karen Ball underscores the important of strategic alignment before going full-force with change management. She writes, ” Surveys reveal that employees value change management too. The Surprising Science of Manifestation.

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B2B Negotiate Strategize Education 117

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? This one’s tricky because there’s sometimes a fine line between “AI helped me organize my thoughts into a post” and “I let ChatGPT do all my thinking for me.”

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Search Engine Land

DECEMBER 15, 2023

Why do we care about AI taking our content? I see five categories of what we’d actually stand to lose: Your entire work or multiple works Generative AI can take an entire piece you may have produced, like a blog post, a video, a social post, an image, or a combination of the above. Let’s define our terms. How can this happen?

Trust 111

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Heinz Marketing

NOVEMBER 24, 2021

Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service. Whether you’re a master copywriter or you’re just getting started, here are 5 tips to keep in mind to write more effective copy. Social media?

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Click Through Rate Pitch Start-ups Service 121

Martech

SEPTEMBER 25, 2023

A : In the 1990s, I started a web design agency. What happened was I had a client who had a need — we’re talking about 1996 — to do some email marketing, which of course was completely and utterly new. So my programmer and I looked into this and we created the nucleus of an email marketing system. I still love email.

Angle 108

Angle Consult Clients Start-ups 108

Martech

DECEMBER 28, 2023

” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. Ask the CEO/CMO why she wants you to use AI? This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? “Experienced McCMO got a new job, AI-AI-O.

Government 102

Government Technology Technology Start-ups 102

Search Engine Land

APRIL 17, 2023

The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. That’s what we’ll explore in this article – why how-to content matters and how to create it effectively. Lots of examples.

Education 101

Education Angle Trust Entertainment 101

Martech

DECEMBER 5, 2022

Catch up with her latest writings, videos, webinars and more here. In a thousand years, I never thought I’d make a career out of email marketing,” Justine writes on her website, “but I can’t imagine it any other way. Dare I say it’s ‘been a blast’?” Read her blog here. Twitter : @JenCapstraw (3.9K

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Search Engine Land

JUNE 8, 2023

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. It’s an expert writing down their thoughts. No, they don’t.

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Search Engine Land

DECEMBER 20, 2022

Google posted this news on the Google India blog, writing, “besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip. And I can jump right there. Why we care. The announcement. It highlights the text & the time code.

Technology 136

Technology Technology Engineering 136

Hubspot

JUNE 3, 2020

When I graduated from college a few years ago, there were a couple of lessons that stuck with me. First, as a journalism student, I was taught to never write a conclusion for an article. While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts.

Education 101

Education Promote Start-ups Conversion 101

Search Engine Land

FEBRUARY 13, 2024

For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. First of all, what is E-E-A-T?

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Search Engine Land

FEBRUARY 8, 2023

The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results. Who, How, and Why. ” Google then explained what they mean by who, how and why. Why (was the content created). Google’s take.

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Trust Engineering Sports Gaming 105

Martech

JULY 10, 2023

Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. Almost overnight, tools have been created to do most of what I teach my communications students. And why not?

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Entertainment Education Launch Presentation 134

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

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Engineering Growth Education Territory 116

Martech

MARCH 2, 2023

Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. I can’t teach someone to be empathetic and authentic. I can teach them how to break down the barriers to let empathy and authenticity come into their mindsets. But reading is different from writing.

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Presentation Retail Technology Technology 105

Search Engine Land

JUNE 9, 2023

Why wouldn’t word count be one of them? Should I always shoot for the same amount of words in every piece?” Why is this the case? Why the best word count for SEO doesn’t exist There is no “one size fits all” in terms of word count that will automatically make your pages more likely to rank. Fair question. they wonder.

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Entertainment Engineering Follow-up Presentation 96

Search Engine Land

MAY 19, 2023

By the way, this is a good score to aim for with online writing.) That’s why they’re easy to read. And if you tend to write long sentences naturally, comb through your draft, look for them, and break them into smaller chunks. It’s great for a paperback novel but terrible for your blog. Dog = subject. They’ll bounce.

Objectives and Key Results 111

Objectives and Key Results Niche Technique Engineering 111