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Writing people-first content: A process and template

Search Engine Land

A people-first content process Google has a help page that provides several questions you can use to review your existing content to ensure it is helpful, reliable and people-first. As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help.

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Why Human Beings Provide More Value Than Automation In Complex Sales

Iannarino

In professional B2B sales, human beings provide more value than automation. There is nothing wrong with using technology to manage transactions, but removing human beings does not just reduce costs—it cheapens every interaction. Give Me a Human Being. Why Can’t I Have a Salesperson? Your call is very important to us.

Cold Call 331
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True Confessions of a Legacy Laggard

Iannarino

It’s also a response to the notion that one should not provide “free consulting,” an idea that has outlived its usefulness except perhaps for paid consultants. A few of us are trying to point young reps toward modern methods as well. I used a well-designed script codified on index cards in a binder.

Cold Call 175
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3 keys for email marketing in 2024: AI, change, learn

Martech

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges. With the information in this blog, you’ll have a better understanding of how to effectively use open ended questions to drive your sales success (especially if you’re in field sales).

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First You Create Value

Iannarino

For example, you could explain the root causes of that problem or provide the context that would allow your client to better understand their decision and determine how best to solve their problem. Too Focused on Answering “Why Us”. The first thing you need to do is to create value for your prospective client. Too Little Value.

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50K and Counting Celebration

A Sales Guy

We have less than 1,000 to go as of today March 9th. In spite of years of social media exposure, an internationally acclaimed, award-winning blog, a large and growing social following every published turned me down. The Grand Prize; Free 3-months of one-on-one Gap Selling coaching from me. It’s working.

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